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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 590
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 590
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 848
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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1012
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Book Description
The farm, the garden, the fireside.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 650
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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 846
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 868
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1040
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Book Description
Author: Juli Gould
Publisher: Springer Science & Business Media
ISBN: 1402067402
Category : Technology & Engineering
Languages : en
Pages : 343
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Book Description
This book reviews interagency research and development of classical (importation) biological control of Bemisia tabaci (biotype B) conducted in the USA from 1992- 2002. The successful discovery, evaluation, release, and establishment of at least five exotic B. tabaci natural enemies in rapid response to the devastating infestations in the USA represents a landmark in interagency cooperation and coordination of multiple disciplines. The review covers all key aspects of the classical biocontrol program, beginning with foreign exploration and quarantine culture, through dev- opment of mass rearing methodology, laboratory and field evaluation for efficacy, to field releases, integration with other management approaches, and monitoring for establishment and potential non-target impacts. The importance of morphological and molecular taxonomy to the success of the program is also emphasized. The book’s contributors include 28 USDA, state department of agriculture, and univ- sity scientists who participated in various aspects of the project. Bemisia tabaci continues to be a pest of major concern in many parts of the world, especially since the recent spread of the Q biotype, so the publication of a review of the biological control program for the B biotype is especially timely. We anticipate that our review of the natural enemies that were evaluated and which have established in the USA will benefit researchers and IPM practitioners in other nations affected by B. tabaci.
Author: Clara Barton
Publisher:
ISBN:
Category : Voluntary health agencies
Languages : en
Pages : 714
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Book Description
