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Author: Jochen Strähle
Publisher: Springer
ISBN: 9811024405
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Author: Jochen Strähle
Publisher: Springer
ISBN: 9811024405
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Author: Subramanian Senthilkannan Muthu
Publisher: Springer
ISBN: 9811001111
Category : Science
Languages : en
Pages : 256
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Book Description
This book deals with the important aspects of green fashion including Animal Welfare in Ethical Fashion, Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.
Author: Tarnanidis, Theodore
Publisher: IGI Global
ISBN: 1668487551
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Author: Tsan-Ming Choi
Publisher: Springer
ISBN: 9811029768
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Author: Jochen Strähle
Publisher: BoD – Books on Demand
ISBN: 3734758211
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Author: Amaresh Chakrabarti
Publisher: Springer
ISBN: 9811359741
Category : Technology & Engineering
Languages : en
Pages : 990
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Book Description
This book showcases cutting-edge research papers from the 7th International Conference on Research into Design (ICoRD 2019) – the largest in India in this area – written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘19 has been “Design for a Connected World”. While Design traditionally focused on developing products that worked on their own, an emerging trend is to have products with a smart layer that makes them context aware and responsive, individually and collectively, through collaboration with other physical and digital objects with which these are connected. The papers in this volume explore these themes, and their key focus is connectivity: how do products and their development change in a connected world? The volume will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the use of emerging technologies such as IOT, IIOT, Digital Twins, I4.0 etc. as well as new and emerging methods and tools to design new products, systems and services.
Author: Ruth Styles
Publisher: Ivy Press
ISBN: 1782401113
Category : Clothing trade
Languages : en
Pages : 231
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Book Description
The Ecologist has been setting the environmental agenda for over 40 years bringing the critical issues of our time into the mainstream, through cutting-edge reporting. Drawing on their extensive archives, as well as much new material, the Ecologist Guide to Fashion offers an enlightening insight into the garments we wear everyday. More than any other, the fashion industry is constantly evolving, with each season bringing a host of new trends,fabrics, cuts and silhouettes to the forefront. But fashion’s main strengths innovation and creativity are also, in environmental terms, its Achilles’ heel. Carbon dioxide emissions, tons of landfill, harsh chemicals, animal cruelty these are some of the shocking truths incurred by the textile industry and the fast-paced fads that our wardrobes try to keep up with. But what if our denim jeans could be made to last for a lifetime? What if all of our accessories could be beautifully manufactured using upcycled rubbish? Can ethical clothing’s once unstylish image be consigned to the history books? As well as revealing the upsetting practices behind the brands, journalist Ruth Styles explores the positive changes the fashion industry is making, celebrating emerging ethical talent and recognising those large corporations taking positive steps in a greener direction. The Ecologist Guide to Fashion is, quite simply, your ultimate handy guide to eco fashion.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
Author: Subramanian Senthilkannan Muthu
Publisher: Springer
ISBN: 9811002452
Category : Science
Languages : en
Pages : 250
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Book Description
This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.
Author: Jay Diamond
Publisher: Bloomsbury Publishing USA
ISBN: 1609019008
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint� presentations include images from the book and provide a framework for lecture and discussion
