Author: Stuart Holah
Publisher: John Wiley & Sons
ISBN: 0857089587
Category : Business & Economics
Languages : en
Pages : 228
Book Description
“If you want to grow, start by making other people feel taller.” In Great People Make People Feel Great: How Leaders Elevate Teams With Cloud Nine Thinking, accomplished management coach and business veteran Adrian Webster and Stuart Holah set out an inspiring and practical collection of insights into how to unlock the full potential of yourself, colleagues, team members and collaborators. You’ll learn to elevate your workplace by shifting assumptions, and choosing new perspectives which generate better outcomes for managers, team members and entire businesses. You’ll discover the culture shift that’s possible when you give people permission to bring their undiluted selves to work and inspire them to get more out of themselves than they thought possible. The book will show you how to: Find clarity of meaning by simplifying goals and strategies so you focus on what’s most important Build effective teams and foster collaboration by understanding how to motivate people with diverse skills and strengths Celebrate failure for its rich learning opportunities, as well as building on the lessons of success Recognize the power of incremental small changes that add up to powerful transformations An essential handbook for leaders or would-be leaders in any size of organisation, Great People Make People Feel Great will benefit entrepreneurs and founders, as well as senior leadership and board members in established businesses. Each chapter takes a familiar aspect of leadership and examines it from a new angle to show that when we are prepared to ask why we often think and react automatically in certain situations, we can learn to ‘re-programme’ our thinking and consciously adopt more effective strategies.
Great People Make People Feel Great
Author: Stuart Holah
Publisher: John Wiley & Sons
ISBN: 0857089587
Category : Business & Economics
Languages : en
Pages : 228
Book Description
“If you want to grow, start by making other people feel taller.” In Great People Make People Feel Great: How Leaders Elevate Teams With Cloud Nine Thinking, accomplished management coach and business veteran Adrian Webster and Stuart Holah set out an inspiring and practical collection of insights into how to unlock the full potential of yourself, colleagues, team members and collaborators. You’ll learn to elevate your workplace by shifting assumptions, and choosing new perspectives which generate better outcomes for managers, team members and entire businesses. You’ll discover the culture shift that’s possible when you give people permission to bring their undiluted selves to work and inspire them to get more out of themselves than they thought possible. The book will show you how to: Find clarity of meaning by simplifying goals and strategies so you focus on what’s most important Build effective teams and foster collaboration by understanding how to motivate people with diverse skills and strengths Celebrate failure for its rich learning opportunities, as well as building on the lessons of success Recognize the power of incremental small changes that add up to powerful transformations An essential handbook for leaders or would-be leaders in any size of organisation, Great People Make People Feel Great will benefit entrepreneurs and founders, as well as senior leadership and board members in established businesses. Each chapter takes a familiar aspect of leadership and examines it from a new angle to show that when we are prepared to ask why we often think and react automatically in certain situations, we can learn to ‘re-programme’ our thinking and consciously adopt more effective strategies.
Publisher: John Wiley & Sons
ISBN: 0857089587
Category : Business & Economics
Languages : en
Pages : 228
Book Description
“If you want to grow, start by making other people feel taller.” In Great People Make People Feel Great: How Leaders Elevate Teams With Cloud Nine Thinking, accomplished management coach and business veteran Adrian Webster and Stuart Holah set out an inspiring and practical collection of insights into how to unlock the full potential of yourself, colleagues, team members and collaborators. You’ll learn to elevate your workplace by shifting assumptions, and choosing new perspectives which generate better outcomes for managers, team members and entire businesses. You’ll discover the culture shift that’s possible when you give people permission to bring their undiluted selves to work and inspire them to get more out of themselves than they thought possible. The book will show you how to: Find clarity of meaning by simplifying goals and strategies so you focus on what’s most important Build effective teams and foster collaboration by understanding how to motivate people with diverse skills and strengths Celebrate failure for its rich learning opportunities, as well as building on the lessons of success Recognize the power of incremental small changes that add up to powerful transformations An essential handbook for leaders or would-be leaders in any size of organisation, Great People Make People Feel Great will benefit entrepreneurs and founders, as well as senior leadership and board members in established businesses. Each chapter takes a familiar aspect of leadership and examines it from a new angle to show that when we are prepared to ask why we often think and react automatically in certain situations, we can learn to ‘re-programme’ our thinking and consciously adopt more effective strategies.
How to Win Friends and Influence People
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
How to Make People Really Feel Loved
Author: Charlie W. Shedd
Publisher: Vine Books
ISBN: 9781569550137
Category : Religion
Languages : en
Pages : 164
Book Description
A collection of inspirational readings.
Publisher: Vine Books
ISBN: 9781569550137
Category : Religion
Languages : en
Pages : 164
Book Description
A collection of inspirational readings.
Things That Make White People Uncomfortable
Author: Michael Bennett
Publisher: Haymarket Books
ISBN: 1642590800
Category : Biography & Autobiography
Languages : en
Pages : 152
Book Description
Michael Bennett is a Super Bowl Champion, a three-time Pro Bowl defensive end, a fearless activist, a feminist, a grassroots philanthropist, an organizer, and a change maker. He's also one of the most scathingly humorous athletes on the planet, and he wants to make you uncomfortable. Bennett adds his unmistakable voice to discussions of racism and police violence, Black athletes and their relationship to powerful institutions like the NCAA and the NFL, the role of protest in history, and the responsibilities of athletes as role models to speak out against injustice. Following in the footsteps of activist-athletes from Muhammad Ali to Colin Kaepernick, Bennett demonstrates his outspoken leadership both on and off the field.Written with award-winning sportswriter and author Dave Zirin, Things that Make White People Uncomfortable is a sports book for our turbulent times, a memoir, and a manifesto as hilarious and engaging as it is illuminating.
Publisher: Haymarket Books
ISBN: 1642590800
Category : Biography & Autobiography
Languages : en
Pages : 152
Book Description
Michael Bennett is a Super Bowl Champion, a three-time Pro Bowl defensive end, a fearless activist, a feminist, a grassroots philanthropist, an organizer, and a change maker. He's also one of the most scathingly humorous athletes on the planet, and he wants to make you uncomfortable. Bennett adds his unmistakable voice to discussions of racism and police violence, Black athletes and their relationship to powerful institutions like the NCAA and the NFL, the role of protest in history, and the responsibilities of athletes as role models to speak out against injustice. Following in the footsteps of activist-athletes from Muhammad Ali to Colin Kaepernick, Bennett demonstrates his outspoken leadership both on and off the field.Written with award-winning sportswriter and author Dave Zirin, Things that Make White People Uncomfortable is a sports book for our turbulent times, a memoir, and a manifesto as hilarious and engaging as it is illuminating.
Great Work: How to Make a Difference People Love
Author: David Sturt
Publisher: McGraw Hill Professional
ISBN: 0071818405
Category : Business & Economics
Languages : en
Pages : 256
Book Description
THE NEW YORK TIMES BESTSELLER Great work lives inside all of us. The question is: Do we make the contributions we're capable of? Is our best work getting out there? Breaking through? Creating a difference the world loves? We've long been told our ability to succeed depends on our IQ, talent, education level, gender, job title, or when and where we were born. Great Work turns that conventional thinking on its head to reveal that innovation can come from anyone, anywhere. Especially you. With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated. Great Work is filled with stories of real people in real jobs who did what was asked and then added something extra--a personal touch all their own--to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress (co-authored by Mark Cook and Chris Drysdale). PRAISE FOR GREAT WORK "Great Work has me believing anyone can deliver a difference. I predict that 'making a difference people love' will embed itself in our lexicon for decades to come." -- STEPHEN M. R. COVEY, AUTHOR OF THE BESTSELLER THE SPEED OF TRUST "I recommend it to everyone, from every background, who has dreams of accomplishing great work." -- BARBARA CORCORAN, REAL ESTATE MOGUL, "SHARK" ON ABC'S SHARK TANK "We all know difference makers who, in small ways, make a profound impact on how we work and live. This book helps us celebrate them." -- TOM POST, MANAGING EDITOR, FORBES MEDIA "Great Work is a great work. It educates, inspires, and offers specific tools any employee or leader can use." -- DAVE ULRICH, PROFESSOR, ROSS SCHOOL OF BUSINESS, UNIVERSITY OF MICHIGAN; PARTNER, THE RBL GROUP "It takes passion, risk, and foresight to think beyond the status quo and see problems as opportunities. This book is inspiration for doing exactly that." -- KARIM RASHID, INTERNATIONALLY RENOWNED DESIGNER "Outstanding! A must read. Great Work will give you a whole new toolkit for success." -- LARRY KING, LEGENDARY INTERNATIONAL RADIO AND TELEVISION BROADCASTER
Publisher: McGraw Hill Professional
ISBN: 0071818405
Category : Business & Economics
Languages : en
Pages : 256
Book Description
THE NEW YORK TIMES BESTSELLER Great work lives inside all of us. The question is: Do we make the contributions we're capable of? Is our best work getting out there? Breaking through? Creating a difference the world loves? We've long been told our ability to succeed depends on our IQ, talent, education level, gender, job title, or when and where we were born. Great Work turns that conventional thinking on its head to reveal that innovation can come from anyone, anywhere. Especially you. With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated. Great Work is filled with stories of real people in real jobs who did what was asked and then added something extra--a personal touch all their own--to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress (co-authored by Mark Cook and Chris Drysdale). PRAISE FOR GREAT WORK "Great Work has me believing anyone can deliver a difference. I predict that 'making a difference people love' will embed itself in our lexicon for decades to come." -- STEPHEN M. R. COVEY, AUTHOR OF THE BESTSELLER THE SPEED OF TRUST "I recommend it to everyone, from every background, who has dreams of accomplishing great work." -- BARBARA CORCORAN, REAL ESTATE MOGUL, "SHARK" ON ABC'S SHARK TANK "We all know difference makers who, in small ways, make a profound impact on how we work and live. This book helps us celebrate them." -- TOM POST, MANAGING EDITOR, FORBES MEDIA "Great Work is a great work. It educates, inspires, and offers specific tools any employee or leader can use." -- DAVE ULRICH, PROFESSOR, ROSS SCHOOL OF BUSINESS, UNIVERSITY OF MICHIGAN; PARTNER, THE RBL GROUP "It takes passion, risk, and foresight to think beyond the status quo and see problems as opportunities. This book is inspiration for doing exactly that." -- KARIM RASHID, INTERNATIONALLY RENOWNED DESIGNER "Outstanding! A must read. Great Work will give you a whole new toolkit for success." -- LARRY KING, LEGENDARY INTERNATIONAL RADIO AND TELEVISION BROADCASTER
How To Win Friends And Influence People (Unabridged)
Author: Dale Carnegie
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 261
Book Description
Dale Carnegie's seminal work, 'How To Win Friends And Influence People', is a comprehensive guide on interpersonal skills and human relations. Published in 1936, this timeless classic is renowned for its practical advice on how to effectively communicate, influence others, and cultivate meaningful relationships. Written in a clear and engaging style, Carnegie's book addresses the importance of empathy, honesty, and genuine interest in others, making it a valuable resource for individuals seeking to enhance their social intelligence. With real-life examples and actionable tips, Carnegie's book remains relevant in today's fast-paced world, where networking and communication skills are indispensable. Carnegie's astute observations and insights on human behavior continue to resonate with readers across generations. Drawing from his own experiences and studies in human psychology, Carnegie imparts valuable lessons that are as pertinent today as they were in the 1930s. 'How To Win Friends And Influence People' is a must-read for anyone looking to navigate social interactions with grace and confidence.
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 261
Book Description
Dale Carnegie's seminal work, 'How To Win Friends And Influence People', is a comprehensive guide on interpersonal skills and human relations. Published in 1936, this timeless classic is renowned for its practical advice on how to effectively communicate, influence others, and cultivate meaningful relationships. Written in a clear and engaging style, Carnegie's book addresses the importance of empathy, honesty, and genuine interest in others, making it a valuable resource for individuals seeking to enhance their social intelligence. With real-life examples and actionable tips, Carnegie's book remains relevant in today's fast-paced world, where networking and communication skills are indispensable. Carnegie's astute observations and insights on human behavior continue to resonate with readers across generations. Drawing from his own experiences and studies in human psychology, Carnegie imparts valuable lessons that are as pertinent today as they were in the 1930s. 'How To Win Friends And Influence People' is a must-read for anyone looking to navigate social interactions with grace and confidence.
Do You Matter?
Author: Robert J. Brunner
Publisher: FT Press
ISBN: 0132703750
Category : Business & Economics
Languages : en
Pages : 255
Book Description
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
Publisher: FT Press
ISBN: 0132703750
Category : Business & Economics
Languages : en
Pages : 255
Book Description
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
Good to Great
Author: Jim Collins
Publisher: Harper Collins
ISBN: 0066620996
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Publisher: Harper Collins
ISBN: 0066620996
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Holding Still for as Long as Possible
Author: Zoe Whittall
Publisher: House of Anansi
ISBN: 0887849644
Category : Fiction
Languages : en
Pages : 314
Book Description
Presents a richly-detailed portrait of the generation of twenty-somethings raised in an era of anti-anxiety medication, text messaging, and terrorism threats, and offers a look at the world of anxiety disorders and celebrity gossip.
Publisher: House of Anansi
ISBN: 0887849644
Category : Fiction
Languages : en
Pages : 314
Book Description
Presents a richly-detailed portrait of the generation of twenty-somethings raised in an era of anti-anxiety medication, text messaging, and terrorism threats, and offers a look at the world of anxiety disorders and celebrity gossip.
Start with Why
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.