GRASPED Attitudinal Loyalty vs. Behavioral Loyalty PDF Download
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Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
"GRASPED Attitudinal Loyalty vs. Behavioral Loyalty: Vol. 6 Cultivating Loyalty That Lasts" expertly dissects the complex nature of customer loyalty, distinguishing between the emotional bonds of attitudinal loyalty and the action-oriented nature of behavioral loyalty. This document is a treasure trove of insights and strategies for businesses seeking to deepen customer relationships and foster enduring loyalty. It's an essential read for any marketer looking to build a loyal customer base in today's competitive landscape. The uniqueness of this volume is its comprehensive exploration of both the emotional and behavioral aspects of customer loyalty, offering a dual perspective that is often overlooked. By providing a holistic view of how attitudinal and behavioral loyalty interact and influence each other, it arms marketers with a nuanced understanding and actionable strategies to cultivate deep, lasting loyalty beyond mere transactions.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 42
Get Book Here
Book Description
"GRASPED Attitudinal Loyalty vs. Behavioral Loyalty: Vol. 6 Cultivating Loyalty That Lasts" expertly dissects the complex nature of customer loyalty, distinguishing between the emotional bonds of attitudinal loyalty and the action-oriented nature of behavioral loyalty. This document is a treasure trove of insights and strategies for businesses seeking to deepen customer relationships and foster enduring loyalty. It's an essential read for any marketer looking to build a loyal customer base in today's competitive landscape. The uniqueness of this volume is its comprehensive exploration of both the emotional and behavioral aspects of customer loyalty, offering a dual perspective that is often overlooked. By providing a holistic view of how attitudinal and behavioral loyalty interact and influence each other, it arms marketers with a nuanced understanding and actionable strategies to cultivate deep, lasting loyalty beyond mere transactions.
Author: Yuan Gao
Publisher: IGI Global
ISBN: 9781591403289
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Stefan Worm
Publisher: Springer Science & Business Media
ISBN: 3834964530
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.
Author: María Jesús Yagüe Guillén
Publisher: MDPI
ISBN: 3039213350
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author: Harlan E. Spotts
Publisher: Springer
ISBN: 3319118455
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Dongyuan Yang
Publisher: Springer Nature
ISBN: 9811933383
Category : Science
Languages : en
Pages : 349
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Book Description
This book chiefly focuses on urban traffic, an area supported by massive amounts of data. The application of big data to urban traffic provides strategic and technical methods for the multi-directional and in-depth observation of complex adaptive systems, thus transforming conventional urban traffic planning and management methods. Sharing valuable insights into how big data can be applied to urban traffic, it offers a valuable asset for information technicians, traffic engineers and traffic data analysts alike.
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 3030944441
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek. This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
Author: Fiona Fui-Hoon Nah
Publisher: Springer Nature
ISBN: 3030777502
Category : Computers
Languages : en
Pages : 667
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Book Description
This book constitutes the refereed proceedings of the 8th International Conference on HCI in Business, Government and Organizations, HCIBGO 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in this book were organized in topical sections as follows: electronic, mobile and ubiquitous commerce; HCI in finance and industry; work and business operations; innovation, collaboration, and knowledge sharing; and digital transformation and artificial intelligence.
Author: Joseph S. Chen
Publisher: Emerald Group Publishing
ISBN: 1786356155
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.
