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Languages : en
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Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273
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Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 427
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: B. Martin Pedersen
Publisher:
ISBN:
Category :
Languages : en
Pages : 217
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Author: Mavis Kitcher (Mrs)
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 24
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Author: Rachel Connor
Publisher: Simon and Schuster
ISBN: 1608868001
Category : Juvenile Fiction
Languages : en
Pages : 162
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Book Description
Chaos breaks out when three mega-corporations release their new video game consoles on the same day, and slacker friends Mordecai and Rigby get caught up in the ensuing console war.
Author: Nanabanyin Dadson
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
Author: Josef Müller-Brockmann
Publisher: Verlag Niggli AG
ISBN:
Category : Design
Languages : en
Pages : 184
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Book Description
From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.
Author: Gail Anderson
Publisher: Laurence King Publishing
ISBN: 1780679939
Category : Design
Languages : en
Pages : 128
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Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Ellen Lupton
Publisher:
ISBN: 9781616891848
Category :
Languages : en
Pages : 184
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Book Description
