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Author: B. Martin Pedersen
Publisher: Watson-Guptill Publications
ISBN: 9783857091902
Category : Advertising
Languages : en
Pages : 269
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Book Description
Author: B. Martin Pedersen
Publisher: Watson-Guptill Publications
ISBN: 9783857091902
Category : Advertising
Languages : en
Pages : 269
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Book Description
Author: Kevin Gatta
Publisher: Davis Publications
ISBN: 9780871922205
Category : Art
Languages : en
Pages : 0
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Book Description
LEVEL: 6th form onwards. Unique in preserving a 'nuts and bolts' approach, this textbook allows you to provide understanding of basic graphic design techniques as a precursor to creative exploration. Information on tools, techniques, layout, typography, and more, provide a comprehensive examination of graphic design.
Author: John Bowers
Publisher: John Wiley & Sons
ISBN: 1118157516
Category : Design
Languages : en
Pages : 149
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Book Description
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
Author: Donna Reynolds
Publisher: Greenhaven Publishing LLC
ISBN: 1534561005
Category : Juvenile Nonfiction
Languages : en
Pages : 114
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Book Description
Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.
Author: Michael Fleishman
Publisher: Skyhorse Publishing Inc.
ISBN: 1581151993
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Here are expert tips for getting started, selling your work, promoting yourself, and even what to do once you're working! Includes practical advice for creating a portfolio, making contacts, pricing work, marketing on the web, and more.
Author: Gail Anderson
Publisher: Laurence King Publishing
ISBN: 1780679939
Category : Design
Languages : en
Pages : 128
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Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Robert Harland
Publisher: Bloomsbury Publishing
ISBN: 1472597761
Category : Design
Languages : en
Pages : 185
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Book Description
Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through “smart screens,” and other examples of what urban designers call “urban objects.”The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings. By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments.
Author: Andrew Richardson
Publisher: Bloomsbury Publishing
ISBN: 1474259774
Category : Design
Languages : en
Pages : 201
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Book Description
Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment. Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).
Author: Burton Raffel
Publisher: Yale University Press
ISBN: 9780300068351
Category : Design
Languages : en
Pages : 246
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Book Description
By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
Author: David Bergsland
Publisher: Lulu.com
ISBN: 1105170233
Category : Computers
Languages : en
Pages : 232
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Book Description
Why do you want to use Fontographer?For the fun of it!When I received the opportunity to go back to my roots, and see what the new Fontographer was like, I was a little concerned. I had just spent nine years painfully teaching myself to letterspace by hand, to write OpenType features, and to become accustomed to the tool set of FontLab. Don't get me wrong, FontLab is a great program. There are still a few features of FontLab that, as a professional font designer, I cannot do without. But I was taken by surprise.Fontographer brought the fun back!It is still the same marvelous program with which I first learned to design fonts. The drawing interface is still clean, clear, and elegant. It still works the way I have learned to work over the past two decades of digital graphic design. I found pleasure in drawing again. Fontographer is a wonderful drawing experience. It has been a real joy to experience that again. After nearly a decade in FontLab, font design is fun again.
