Author: B Martin Pedersen
Publisher:
ISBN: 9781954632356
Category :
Languages : en
Pages : 0
Book Description
Explore the A to Z of modern advertising. Graphis Advertising 2025 From Issey Miyake's architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year. A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
Graphis Advertising Annual 2025
Author: B Martin Pedersen
Publisher:
ISBN: 9781954632356
Category :
Languages : en
Pages : 0
Book Description
Explore the A to Z of modern advertising. Graphis Advertising 2025 From Issey Miyake's architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year. A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
Publisher:
ISBN: 9781954632356
Category :
Languages : en
Pages : 0
Book Description
Explore the A to Z of modern advertising. Graphis Advertising 2025 From Issey Miyake's architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year. A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
Graphis Poster Annual 2022
Author: B. Martin Pedersen
Publisher: Graphis, Incorporated
ISBN: 9781931241120
Category : Design
Languages : en
Pages : 256
Book Description
Content: Graphis presents award-winning works in design from some of the top designers, and design firms internationally, including packaging, poster, editorial, and more. Platinum and Gold Awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Selling Points: This is a great resource for inspiration and a tool for understanding the visual standard one must meet to compete among the top award-winning professionals. It contains high-quality presentations of the winning work. Audience: Designers, art directors, creative directors, artist/illustrators, educators, students, and creatives who seek motivation and inspiration. Credits: All winners describe their assignments, creative process, and the results of their work in the Credits & Commentary.
Publisher: Graphis, Incorporated
ISBN: 9781931241120
Category : Design
Languages : en
Pages : 256
Book Description
Content: Graphis presents award-winning works in design from some of the top designers, and design firms internationally, including packaging, poster, editorial, and more. Platinum and Gold Awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Selling Points: This is a great resource for inspiration and a tool for understanding the visual standard one must meet to compete among the top award-winning professionals. It contains high-quality presentations of the winning work. Audience: Designers, art directors, creative directors, artist/illustrators, educators, students, and creatives who seek motivation and inspiration. Credits: All winners describe their assignments, creative process, and the results of their work in the Credits & Commentary.
Graphis New Talent Annual 2021
Author: B. Martin Pedersen
Publisher: Graphis, Incorporated
ISBN: 9781931241991
Category : Design
Languages : en
Pages : 256
Book Description
Graphis presents award-winning works in design from some of the top designers, and design firms internationally, including packaging, poster, editorial, and more. Platinum and Gold Awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Selling Points: This is a great resource for inspiration and a tool for understanding the visual standard one must meet to compete among the top award-winning professionals. It contains high-quality presentations of the winning work. Audience: Designers, art directors, creative directors, artist/illustrators, educators, students, and creatives who seek motivation and inspiration. Credits: All winners describe their assignments, creative process, and the results of their work in the Credits & Commentary.
Publisher: Graphis, Incorporated
ISBN: 9781931241991
Category : Design
Languages : en
Pages : 256
Book Description
Graphis presents award-winning works in design from some of the top designers, and design firms internationally, including packaging, poster, editorial, and more. Platinum and Gold Awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Selling Points: This is a great resource for inspiration and a tool for understanding the visual standard one must meet to compete among the top award-winning professionals. It contains high-quality presentations of the winning work. Audience: Designers, art directors, creative directors, artist/illustrators, educators, students, and creatives who seek motivation and inspiration. Credits: All winners describe their assignments, creative process, and the results of their work in the Credits & Commentary.
Graphis Poster Annual 2020
Author: B. Martin Pedersen
Publisher: Graphis, Incorporated
ISBN: 9781931241816
Category : Design
Languages : en
Pages : 256
Book Description
Publisher: Graphis, Incorporated
ISBN: 9781931241816
Category : Design
Languages : en
Pages : 256
Book Description
Graphis Advertising Annual 2022
Author: B. MARTIN. PEDERSEN
Publisher: Graphis, Incorporated
ISBN: 9781954632028
Category :
Languages : en
Pages : 240
Book Description
Graphis presents award-winning works in advertising from some of the top advertising firms internationally. Platinum and Gold awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Award-winning work from the judges, a panel that consists of Graphis Masters and top professionals in the industry, is also featured. Additionally, a list of advertising giants who have sadly passed away the past year is included.
Publisher: Graphis, Incorporated
ISBN: 9781954632028
Category :
Languages : en
Pages : 240
Book Description
Graphis presents award-winning works in advertising from some of the top advertising firms internationally. Platinum and Gold awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Award-winning work from the judges, a panel that consists of Graphis Masters and top professionals in the industry, is also featured. Additionally, a list of advertising giants who have sadly passed away the past year is included.
Graphis
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 332
Book Description
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 332
Book Description
Advertising Cultures
Author: Timothy de Waal Malefyt
Publisher: Routledge
ISBN: 1000182770
Category : Social Science
Languages : en
Pages : 235
Book Description
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.
Publisher: Routledge
ISBN: 1000182770
Category : Social Science
Languages : en
Pages : 235
Book Description
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.
Graphis Design Annual 2021
Author: B. Martin Pedersen
Publisher: Graphis, Incorporated
ISBN: 9781931241946
Category : Design
Languages : en
Pages : 256
Book Description
Work is judged by a panel of award-winning Designers. Platinum and Gold Award Winners describe their assignments, approaches, and results, providing valuable insight into their creative processes. This book contains full-page images of Platinum & Gold Award-winning work from talented Designers. Silver and Honorable Mention-winning work is also displayed. This Annual is a valuable resource for Photographers, Design Firms, Advertising Agencies, Museums, Students, and Photography enthusiasts.
Publisher: Graphis, Incorporated
ISBN: 9781931241946
Category : Design
Languages : en
Pages : 256
Book Description
Work is judged by a panel of award-winning Designers. Platinum and Gold Award Winners describe their assignments, approaches, and results, providing valuable insight into their creative processes. This book contains full-page images of Platinum & Gold Award-winning work from talented Designers. Silver and Honorable Mention-winning work is also displayed. This Annual is a valuable resource for Photographers, Design Firms, Advertising Agencies, Museums, Students, and Photography enthusiasts.
Marketing Information Guide
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 942
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 942
Book Description
African Press and Advertising Annual
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 418
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 418
Book Description