Graphic Design: The New Basics (Second Edition, Revised and Expanded) PDF Download
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Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616894555
Category : Design
Languages : en
Pages : 264
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Book Description
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616894555
Category : Design
Languages : en
Pages : 264
Get Book Here
Book Description
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616893443
Category : Design
Languages : en
Pages : 250
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Book Description
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781616893255
Category : Design
Languages : en
Pages : 0
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Book Description
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568987705
Category : Architecture
Languages : en
Pages : 256
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Book Description
This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.
Author: Amy E. Arntson
Publisher:
ISBN: 9781111354312
Category : Advertising layout and typography
Languages : en
Pages : 242
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Book Description
GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568987026
Category : Design
Languages : en
Pages : 254
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Book Description
This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.
Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Category : Design
Languages : en
Pages : 153
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Book Description
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Author: Brian Sze-hang KWOK
Publisher: City University of HK Press
ISBN: 9629375923
Category : Social Science
Languages : en
Pages : 204
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Book Description
Suspended above us with intricate patterns and flamboyant colours, the neon signs of Hong Kong easily guide us to local businesses, Chinese restaurants, bars, and department stores. Apart from marketing and advertising, these neon signs actually convey much more — and mean much more to those who view the signs as a part of their home. This book documents Hong Kong’s neon signs whilst taking on a historical, socio-cultural, and contextual study of visual culture around the city. It explores the inter-related components of neon signs, including each sign’s unique visual aesthetic and design, the history of craftsmanship and training, and how the streetscape relates to Hong Kong’s consumer culture. With an underlying theme of photographic conservation and an array of vibrant images, the author brings the everyday signage of Hong Kong to life.
Author: Jen Christiansen
Publisher: CRC Press
ISBN: 1000798879
Category : Computers
Languages : en
Pages : 394
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Book Description
Building Science Graphics: An illustrated guide to communicating science through diagrams and visualizations is a practical guide for anyone—regardless of previous design experience and preferred drawing tools—interested in creating science-centric illustrated explanatory diagrams. Starting with a clear introduction to the concept of information graphics and their role in contemporary science communication, it then outlines a process for creating graphics using evidence-based design strategies. The heart of the book is composed of two step-by-step graphical worksheets, designed to help jump-start any new project. This is both a textbook and a practical reference for anyone that needs to convey scientific information in an illustrated form for articles, poster presentations, slide shows, press releases, blog posts, social media posts and beyond.
Author: Phil Jones
Publisher: Taylor & Francis
ISBN: 1040033326
Category : Design
Languages : en
Pages : 307
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Book Description
This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design. Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science. This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
