Author: Tony Seddon
Publisher: Chronicle Books
ISBN: 1616899239
Category : Design
Languages : en
Pages : 384
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Book Description
DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.
Author: Bob Gill
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 176
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Book Description
"Forget how good design is supposed to look. What you think is good design, is what other designers think is good design too. That's why design is in a rut. And that's not good. That's boring. This book is about how to get out of that rut; how to take an ordinary graphic problem and turn it into an original graphic solution. The 146 examples of the wit and imagination of Gill's solutions to the graphic problems in this unique collection are remarkable. But the most remarkable thing is that although 30 years of his work is represented here, you won't be able to tell Gill's early designs from his most recent ones."--Jacket.
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273
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Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Elaine Griffin
Publisher: Penguin
ISBN: 1101162937
Category : Architecture
Languages : en
Pages : 262
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Book Description
Recipient of the Gold Medal in the Living Now Awards-Home Improvement The essential do-it-yourself guide from one of the top designers in the country that uncovers the secret home design rules used by the pros Many design books are filled with lavish photography of perfect rooms that most of us can only dream of re-creating. Without any practical advice, the look is unattainable. That's where Design Rules comes in. Here, Elaine Griffin, one of the country's 100 top designers (House Beautiful), explains all the practical decorating standards that professionals use behind the scenes to create flowing, balanced, gorgeous design. Packed with helpful illustrations and hundreds of step-by-step tips, Design Rules includes essential advice such as: ?Pick a pleasing color palette (that really works) ?Correctly size their bedsize tables (so they don't tower over their beds) ?Enhance the visual appeal of windowless rooms (so they're not dungeons) ?Design furniture arrangements that function and flow ?Style up even the most forlorn kitchens, baths and yes, basements and laundry rooms (honey, no space is too dreadful to be made ultra fab) ?Brighten up their kitchens with a can of paint and a burst of strategically- placed color (location, location, location!) ?Figure out which styles of furniture go together (there is a rule and it's easy!) ?Make their own personalities shine throughout their homes (because they should) ?And oodles more! Design Rules is for the growing number of savvy, novice home designers who are well-versed in what good design looks like, but need advice on how to translate it into their own home. It is the home design bible people have been waiting for.
Author: Rick Poynor
Publisher: Laurence King Publishing
ISBN: 9781856692298
Category : Art
Languages : en
Pages : 200
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Book Description
With the international take-up of new technology in the 1990s, designers and typographers reassessed their roles and jettisoned existing rules in an explosion of creativity in graphic design. This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1610584112
Category : Design
Languages : en
Pages : 192
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Book Description
Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels.
Author: Amy Graver
Publisher:
ISBN: 1592537855
Category : Design
Languages : en
Pages : 194
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Book Description
This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
Author: David Reinfurt
Publisher: Inventory Press
ISBN: 9781941753217
Category : Design
Languages : en
Pages : 256
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Book Description
A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 2940411611
Category : Design
Languages : en
Pages : 196
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Book Description
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
