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Author: Steven Heller
Publisher: Skyhorse Publishing Inc.
ISBN:
Category : Art
Languages : en
Pages : 334
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Book Description
The Graphic Design Reader features over 50 captivating essays covering an interesting panorama of design issues, as well as dozens of fascinating interviews and candid observations with the master designers who played a key role in shaping the identity, image, and formation of contemporary design.
Author: Steven Heller
Publisher: Skyhorse Publishing Inc.
ISBN:
Category : Art
Languages : en
Pages : 334
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Book Description
The Graphic Design Reader features over 50 captivating essays covering an interesting panorama of design issues, as well as dozens of fascinating interviews and candid observations with the master designers who played a key role in shaping the identity, image, and formation of contemporary design.
Author: Steven Heller
Publisher: Simon and Schuster
ISBN: 1581159366
Category : Design
Languages : en
Pages : 456
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Book Description
What does it mean to be a designer in today’s corporate-driven, overbranded global consumer culture? Citizen Designerattempts to answer this question with more than 70 debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today’s designers continue to ask themselves: How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client’s actions? When should a designer take a stand? Readers will find dozens of captivating insights and opinions on such important issues as reality branding; game design and school violence; advertising and exploitation; design as an environmental driving force; and much more. This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products.• Features an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of “design citizenship”• Includes insights on such contemporary topics as advertising of harmful products, branding to minors, and violence and game design Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Jeremy Aynsley
Publisher: Bloomsbury Publishing
ISBN: 1350112526
Category : Design
Languages : en
Pages : 353
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Book Description
This innovative volume brings together international design scholars to address the history and present-day status of national and international design organizations, working across design disciplines and located in countries including Argentina, Turkey, Estonia, Switzerland, Italy, China and the USA. In the second half of the 20th century, many non-governmental organizations were created to address urgent cultural, economic and welfare issues. Design organizations set out to create an international consensus for the future direction of design. This included enhancing communication between professionals, educators and practitioners, raising standards for design, and creating communities of designers across linguistic, national and political borders. Shared needs and agendas were identified and categories of design constantly defined and re-defined, often with overt cultural and political intents. Drawing on an impressive range of original research, archival sources and oral testimony, this volume questions the aims and achievements of national and international design organizations in light of their subsequent histories and their global remits. The Cold War period is central to the book, while many chapters draw on post-colonial perspectives to interpret how transnational networks and negotiations took place at events and congresses, and through publication.
Author: Robyn Blakeman
Publisher: Routledge
ISBN: 1000551393
Category : Design
Languages : en
Pages : 493
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Book Description
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Author: Richard Poulin
Publisher: Rockport Publishers
ISBN: 1631595849
Category : Design
Languages : en
Pages : 235
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Book Description
Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.
Author: Phil Jones
Publisher: Taylor & Francis
ISBN: 1040033326
Category : Design
Languages : en
Pages : 307
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Book Description
This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design. Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science. This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
Author: Marilyn F. Moriarty
Publisher: Jones & Bartlett Learning
ISBN: 9780867205107
Category : Education
Languages : en
Pages : 290
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Book Description
Written and extensively class tested with NSF/NIH support, this timely and useful text addresses a crucial need which is acknowledged in most universities and colleges. It is the need for students to learn to write in the context of their field of study; in this case science. Although numerous "how to" writing books have been published, few, if any, address the central pedagogical issues underlying the process of learning to think and write scientifically. The direct connection between this writing skill and that of critical thinking is developed with engaging style by the author, an English professor. Moriarty's book is an invaluable guide for both undergraduate and graduate science students. In the process of learning the specific requirements of organization demanded by scientific writing, students will develop strategies for thinking through their scientific research, well before they sit down to write. This instructive text will be useful to students who need to satisfy a science writing proficiency requirement in the context of a science course, a course in technical writing, advanced composition, or writing for the profession.
Author: Sami Sjöberg
Publisher: Taylor & Francis
ISBN: 1000984435
Category : Literary Criticism
Languages : en
Pages : 344
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Book Description
The Experimental Book Object shows why and how books matter in the 21st century. Digital and audio platforms are commonplace, and other fields of art beyond literature have increasingly embraced books and publication as their medium of choice. Nevertheless, the manifold book object persists and continues to inspire various types of experimentation. This volume sets forth an unprecedented approach where literary and media theory are entangled with design practitioners’ artistic research and process descriptions. By probing the paradigm of the codex, this collection of essays focuses on historical and contemporary experimentation that has challenged what books are and could be from the perspectives of materiality, mediation, and visual and typographic design. Investigations into less-studied areas and cases of performativity demonstrate what experimental books do by interacting with their systemic and cultural environments. The volume offers a multifaceted and multidisciplinary view of the book object, the book design and publishing processes, and their significance in the digital age.
Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616894954
Category : Design
Languages : en
Pages : 156
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Book Description
Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.
Author: Laurene Vaughan
Publisher: Bloomsbury Publishing
ISBN: 1474267823
Category : Design
Languages : en
Pages : 228
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Book Description
Practice-Based Design Research provides a companion to masters and PhD programs in design research through practice. The contributors address a range of models and approaches to practice-based research, consider relationships between industry and academia, researchers and designers, discuss initiatives to support students and faculty during the research process, and explore how students' experiences of undertaking practice-based research has impacted their future design and research practice. The text is illustrated throughout with case study examples by authors who have set up, taught or undertaken practice-based design research, in a range of national and institutional contexts.
