Gower Handbook of Marketing PDF Download

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Business & Economics
1995 1995

Gower Handbook of Marketing

Author: Michael J. Thomas
Publisher: Gower Publishing, Ltd.
ISBN: 9780566074417
Category : Business & Economics
Languages : en
Pages : 688

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Book Description
This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.