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Author: Peter W. Liesch
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Author: Peter W. Liesch
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Author: M. Joseph Sirgy
Publisher: Springer
ISBN: 3319173235
Category : Business & Economics
Languages : en
Pages : 674
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Book Description
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Economic Policy and Trade
Publisher:
ISBN:
Category : Countertrade
Languages : en
Pages : 236
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Book Description
Author: Pompiliu Verzariu
Publisher:
ISBN:
Category : Countertrade
Languages : en
Pages : 68
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Book Description
Author: Christophe Korth
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Barter or countertrade is the oldest form of trade--dating back to man's earliest history. During the past ten years, countertrade has become an increasingly important part of international trade. At the same time, interest in countertrade has been growing rapidly. This work, the product of an international conference held in the Spring of 1985, focuses on the managerial aspects of international countertrade. The heart of the book focuses upon such technical aspects of countertrade as financing, law, operations and strategy, and proposes the development of a marketable security for countertrade credits. Also considered are the facilitators of countertrade--countertrade traders, switch traders, and merchants, and accounting and tax aspects of countertrade.
Author: United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Economic Stabilization
Publisher:
ISBN:
Category : Countertrade
Languages : en
Pages : 116
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Book Description
Author: Michael R. Czinkota
Publisher: Houghton Mifflin
ISBN:
Category : Export marketing
Languages : en
Pages : 376
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Book Description
This reader deals with the environment, external and internal strategic dimensions and implementation considerations from the viewpoint of the new entrant into the international market. Exporting, from the standpoint of both smaller and medium-sized firms, is given primary emphasis. Features: * Theoretical and pragmatic viewpoints are reflected, to encourage a thorough understanding of foreign market entry requirements, opportunities and strategies. * The first section, on the environment, outlines the growing interdependencies and linkages that make all firms part of international marketing. Trading blocs and international trade relationships are illustrated using the EC, the former communist bloc, the U.S. and Japan as examples. * Government assistance to firms in the start-up phase of international market entry is highlighted in the second section. These chapters include overviews of export promotion, with detail on who is helped and who isn't. * Chapter 8 presents a detailed study of a state government's efforts in export promotion. * Part 3 studies the factors affecting a firm's decision to internationalize or not. It also deals with the challenges that might be unfamiliar to
Author:
Publisher:
ISBN:
Category : Barter
Languages : en
Pages : 162
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Book Description
Author: Stephen Martin
Publisher: Routledge
ISBN: 1317836650
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Despite their growth, outlined and analysed in this book, the claims and counter-claims that surround offsets have not been subjected to critical scrutiny by economists. This book fills that gap. It brings together a team of internationally renowned specialists to document and evaluate the economic impact of several countries' offset policies. In addition, the papers by industrialists and defence officials yield further insights which help to tease out which of the claims made for offsets do not stand critical scrutiny.
Author: United States. Office of the U.S. Trade Representative
Publisher:
ISBN:
Category : Commercial policy
Languages : en
Pages : 522
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Book Description
