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Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Author: Ehud Weiss
Publisher: Oxbow Books
ISBN: 1782973311
Category : Social Science
Languages : en
Pages : 534
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Book Description
This volume celebrates the career of archaebotanist Professor Gordon C. Hillman. Twenty-eight papers cover a wide range of topics reflecting the great influence that Hillman has had in the field of archaeobotany. Many of his favourite research topics are covered, the body of the text being split into four sections: Personal reflections on Professor Hillman's career; archaeobotanical theory and method; ethnoarchaeological and cultural studies; and ancient plant use from sites and regions around the world. The collection demonstrates, as Gordon Hillman believes, that the study of archaebotany is not only valuable, but vital for any study of humanity.
Author: Hilda Neatby
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773503366
Category : Education
Languages : en
Pages : 380
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Book Description
In this account of the first seventy-six years of Queen's University at Kingston, Hilda Neatby traces the development of Queen's from its inauspicious beginnings as a struggling Presbyterian "Bible college" to the period when the university had become a permanent national institution. The story is one of early setbacks, resulting from financial crises, divisions within the Presbyterian Church, and internal conflict, followed by periods of recovery in which Queen's College (as it was then known) demonstrated a remarkable vitality and will to survive. Not until the principalship (1877-1902) of George Monro Grant, the passionate advocate of a "national outreach" for Queen's, did the college achieve the position it has since held as one of Canada's major universities.
Author: Ralph Lowell Eckert
Publisher: LSU Press
ISBN: 0807164941
Category : History
Languages : en
Pages : 388
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Book Description
John Brown Gordon’s career of prominent public service spanned four of America’s most turbulent decades. Born in Upson County, Georgia, in 1832, Gordon practiced law in Atlanta and, in the years immediately preceding the Civil War, developed coal mines in northwest Georgia. In 1861, he responded to the Confederate call to arms by raising a company of volunteers. His subsequent rise from captain to corps commander was unmatched in the Army of Northern Virginia. He emerged from the Civil War as one of the South’s most respected generals, and the reputation that Gordon earned while “wearing the gray” significantly influenced almost every aspect of his life during the next forty years. After the Civil War, Gordon drifted into politics. He was elected to the United States Senate in 2873 and quickly established himself as a spokesman for Georgia and for the South as a whole. He eloquently defended the integrity of southern whites while fighting to restore home rule. In addition to safeguarding and promoting southern interests, Gordon strove to replace sectional antagonisms with a commitment to building a stronger, more unified nation. His efforts throughout his post-war career contributed significantly to the process of national reconciliation. Even in the wake of charges of corruption that surrounded his resignation from the Senate in 1880, Gordon remained an extremely popular man in the South. He engaged in a variety of speculative business ventures, served as governor of Georgia, and returned for another term in the Senate before he retired permanently from public office. He devoted his final years to lecture tours, to serving as commander-in-chief of the United Confederate Veterans, and to writing his memoirs, Reminiscences of the Civil War. Utilizing newspapers, scattered manuscript collections, and official records, Ralph Eckert presents a critical biography of Gordon that analyzes all areas of his career. As one of the few Confederates to command a corps without the benefit of previous military training, Gordon provides a fascinating example of a Civil War citizen-soldier. Equally interesting, however, were Gordon’s postwar activities and the often conflicting responsibilities that he felt as a southerner and an American. The contributions that Gordon made to Georgia, to the South, and to the United States during this period are arguably as important as any of his career.
Author: P. Bryden
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773566759
Category : Political Science
Languages : en
Pages : 252
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Book Description
P.E. Bryden reveals that Liberal politicians were largely responsible not only for designing the social security legislation but also for creating its justification. She points out that not only did party organization, the structure of Canadian federalism, and internal party power shifts influence the development and implementation of social programs, but the opposite proved also to be true: the commitment to social security imperatives changed the shape of both the Liberal Party and federalism. Planners and Politicians explores the interrelationship between social programs, federal-provincial relations, the role of the bureaucracy in devising and legitimizing policy, and the nature of political power in the modern Canadian state. By considering social policy as part of national policy and recognizing that the federal government was shaped by the imperatives of the programs it was designing, this book offers a new perspective on Canadian social policy and the evolution of the state.
Author: Joseph Schull
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773593772
Category : Biography & Autobiography
Languages : en
Pages : 314
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Book Description
Author: Clarence Karr
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773520767
Category : Fiction
Languages : en
Pages : 339
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Book Description
From the 1890s through the 1920s, the best-selling fiction of Ralph Connor, Robert Stead, Nellie McClung, Lucy Maud Montgomery, and Arthur Stringer was internationally recognized. In this intriguing cultural history of the conception, production, and reception of popular fiction, Clarence Karr challenges the common assumption that best sellers are a conservative cultural influence, reflecting and promoting traditional values. By focusing on a society and its cultural leaders at a period when they were coming to grips with modernity, Karr provides a new perspective on popular culture and the interaction between readers and popular authors.
Author: Stefano Graziani
Publisher:
ISBN: 9781927071748
Category : Books
Languages : en
Pages : 30
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Book Description
"These photographs recount my experience of finding Gordon-Matta Clark's books while exploring the CCA collection"--Page 4 of cover.
Author: Daniel Nelson
Publisher: Routledge
ISBN: 1136524231
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Alaska in the early 1950s was one of the world's last great undeveloped areas. Yet sweeping changes were underway. In l958 Congress awarded the new state over 100 million acres to promote economic development. In 1971, it gave Native groups more than 40 million acres to settle land claims and facilitate the building of an 800-mile oil pipeline. Spurred by the newly militant environmental movement, it also began to consider the preservation of Alaska's magnificent scenery and wildlife. Northern Landscapes is an essential guide to Alaska's recent past and to contemporary local and national debates over the future of public lands and resources. It is the first comprehensive examination of the campaign to preserve wild Alaska through the creation of a vast system of parks and wildlife refuges. Drawing on archival sources and interviews, Daniel Nelson traces disputes over resources alongside the politics of the Alaska statehood movement. He provides in-depth coverage of the growth of Alaskan environmental organizations, their partnerships with national groups, and their participation in political campaigns into the 1970s and after. Engagingly written, Northern Landscapes focuses on efforts to persuade public officials to recognize the value of Alaska's mountains, forests, and wildlife. That activity culminated in the passage of the Alaska National Interest Lands Conservation Act (ANILCA) of 1980, which set aside more than 100 million acres, doubling the size of the national park and wildlife refuge systems, and tripling the size of the wilderness preservation system. Arguably the single greatest triumph of environmentalism, ANILCA also set the stage for continuing battles over the Arctic National Wildlife Refuge and Alaska's national forests.
Author: Randall L. Patton
Publisher: University of Georgia Press
ISBN: 0820355151
Category : History
Languages : en
Pages : 239
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Book Description
Lockheed has been one of American’s largest corporations and most important defense contractors from World War II to the present day (since 1995 as part of Lockheed Martin Aeronautics Company). During the postwar era, its executives enacted complicated business responses to black demands for equality. Based on the papers of a personnel executive, the memoir of an African American employee, interviews, and company publications, this narrative history offers a unique inside perspective on the evolution of equal employment and affirmative action policies at Lockheed Aircraft’s massive Georgia plant from the early 1950s through the early 1980s. Randall L. Patton provides a rare, perhaps unique, account of African American struggle and management response, set within the context of the regional and national struggles for civil rights. The book describes the complex interplay of black protest, federal policy, and management action in a crucial space in the national economy and within the South, contributing to business history, policy history, labor history, and civil rights history.
