Good Is the New Cool Guide to Personal Purpose PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Good Is the New Cool Guide to Personal Purpose PDF full book. Access full book title Good Is the New Cool Guide to Personal Purpose by Afdhel Aziz. Download full books in PDF and EPUB format.
Author: Afdhel Aziz
Publisher: John Wiley & Sons
ISBN: 1394274866
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including: Explaining what Personal Purpose is in a clear and accessible way Unpacking the many mental, physical, and financial benefits of finding Purpose How to unleash your inner ‘Intrapreneur’ at work How to write an inspiring Living Vision for your life—and your work The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful—and help them drive growth in an entrepreneurial way through solving social and environmental problems.
Author: Afdhel Aziz
Publisher: John Wiley & Sons
ISBN: 1394274866
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including: Explaining what Personal Purpose is in a clear and accessible way Unpacking the many mental, physical, and financial benefits of finding Purpose How to unleash your inner ‘Intrapreneur’ at work How to write an inspiring Living Vision for your life—and your work The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful—and help them drive growth in an entrepreneurial way through solving social and environmental problems.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Robert Michael Fried
Publisher: Greenleaf Book Group
ISBN: 0983797706
Category : Business & Economics
Languages : en
Pages : 20
Get Book Here
Book Description
The key to attaining true success in life is to master that delicate balance between making money and making meaning. Marketing executive and best-selling author Robert Michael Fried shows how the same principles you use to accomplish success at work can also help you realize your personal goals.
Author: Courtney Rhodes
Publisher:
ISBN: 9780692833919
Category :
Languages : en
Pages : 148
Get Book Here
Book Description
Life can be a struggle toward greater achievement, and too often we let our hopes and dreams fall to the wayside in the interest of ease and comfort. Avoiding this fate is a matter of self-discovery, discipline...and marketing. Courtney R. Rhodes is a brand building and marketing strategist and has worked with numerous socially conscious brands that dedicate themselves to serving those in need. Through years of working with these companies, Rhodes noticed a commonality in each brand's approach that allowed them to accomplish their goals while supporting their communities. In this book, Rhodes breaks down those key factors that allow the discovery and promotion of your best self. In finding your authentic, passion-driven self, you will find the means and energy to chase new opportunities, complete those tasks you've long put off, find new career options or clients, and ultimately realize your fullest potential. This book will serve as your accountability partner in your endeavors, providing best practices culled from corporate branding, marketing communications, and advertising principles to help you grow your brand and guide you to your ideal self.
Author: Matthew J. Louis
Publisher: HarperChristian + ORM
ISBN: 1400214769
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
Mission Transition is an essential career-change guide for any transitioning veteran that wants to avoid false starts and make optimal career choices following active duty. Every year, about a quarter of a million veterans leave the military - most of whom are unprepared for the transition. These service members have developed incredible leadership, problem-solving, and practical skills that are underutilized once they reach the civilian world, a detriment to both themselves and society. Well-intentioned Transition Assistance Programs and other support structures within the armed forces often leave veterans fending for themselves. The mission-first culture of the military results in service members focusing on their active duty roles in the year leading up to their separation, leaving them little time to adequately prepare to join the civilian world. President of Purepost, a next-generation staffing solution and public benefits corporation, and author Matthew J. Louis guides military personnel through the entire process of making a successful move into civilian professional life. In Mission Transition, this book will: Guide you through the process of discovering what path you want to take going forward Teach you the strategies that will make your résumé stand out Provide suggestions to help you prepare for and ace the interview Discuss ways to acclimate to your new organization’s culture and pay it forward to other veterans Each chapter includes advice from other veterans, illustrations of key concepts, summaries, and suggested resources. Let this well-written and easy to follow guidebook help you transition out from the military and commit to being successful in the next chapter of your life.
Author: Philippe Foret
Publisher: University of Hawaii Press
ISBN: 0824863518
Category : Architecture
Languages : en
Pages : 234
Get Book Here
Book Description
The imperial residence of Chengde was built by two powerful and ambitious Manchu emperors between 1703 and 1780 in the mountains of Jehol. This volume, the first scholarly publication in English on the Manchu summer capital, reveals how this unlikely architectural and landscape enterprise came to help forge a dynasty's multicultural identity and concretize its claims of political legitimacy. Using both visual and textual materials, the author explores the hidden dimensions of landscape, showing how geographical imagination shaped the aesthetics of Qing court culture while proposing a new interpretation of the mental universe that conceived one of the world's most remarkable examples of imperial architecture.
Author: John Coleman
Publisher: Harvard Business Press
ISBN: 1633699846
Category : Business & Economics
Languages : en
Pages : 159
Get Book Here
Book Description
Stop searching for purpose. Build it. We're living through a crisis of purpose. Surveys indicate that people are feeling less connected to the meaning of their work, asking, "How do I find my purpose?" That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three common myths about purpose: that purpose is found, that you have only one, and that it stays the same over time. Packed with stories, tips, and activities, this book teaches you how to cultivate more meaning in your life and work and endow everything you do with purpose. You'll learn how to: Find the reason behind your work Identify what makes you feel happy and fulfilled Use job crafting to transform your role Build positive, fulfilling relationships Connect your work to service Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author: Karen Elizaga
Publisher: Rowman & Littlefield
ISBN: 1493004050
Category : Self-Help
Languages : en
Pages : 245
Get Book Here
Book Description
This smart, stylish motivational guide helps readers discover their dreams and true potential via an action plan based on the coaching strategies of an executive coach. Finding one’s "sweet spot" means digging deep for new levels of self-understanding and re-prioritizing one’s life to align with one’s inner excellence. Written to make readers feel they have access to their own personal coach, the book leads them through a series of inspiring stories, practical steps, and "sweet spot checks" designed to spur personal and professional growth. Find Your Sweet Spot consists of four parts--The Sweet Spot Strategy, The Sweet Spot Inside, The Sweet Spot Outside, Integrate Your Sweet Spot--and offers practical tips and exercises that explore everything from self-love to the power of gratitude and a productive mindset. Find Your Sweet Spot is geared for modern adults who find themselves yearning for more in their daily lives. As a chic, jet-setting businesswoman with many high-powered clients, Karen Elizaga boasts a distinctly modern edge among self-help authors.
Author: Michael C. Bush
Publisher: Berrett-Koehler Publishers
ISBN: 1523095091
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors
Author: Paul Kordis
Publisher:
ISBN: 9780967318301
Category : Achievement motivation
Languages : en
Pages : 469
Get Book Here
Book Description
This is a book, first and foremost, about personal purpose - the idea that each of us has a very specific, unique, and important reason for being here. When we pursue our purpose and express it in our activities and our relationships, we make our greatest contribution and experience our greatest joy. It's also a book about work. Because in today's workplace, if your job doesn't feed your soul, it just might eat you alive. How do you find one of those "soul feeding" jobs? The first step is to figure out your personal purpose - that unique and essential contribution that only you can make, and what you'd love to do if you knew you could do it - and align your work with it. All the information you need to identify and clarify your purpose is securely stored in your experience, your relationships, your dreams, and your feelings. All you need to do is extract the clues and fit them together. And that's what this book is all about. Name Your Passion is a friend and guide along the way to discovering what you'd love to do with your life and how to do it. It's also the story of someone who, like many of us, woke up one day to find that he'd done everything he thought he was supposed to do but was no longer happy. It also contains 130 separate "explorations" to help you discover your own personal purpose and build a detailed plan to make it happen. It's a map, a companion, and a detective manual for people who've decided to make a real difference in the world and have a great time doing it!
