Author: Alexis Gerard
Publisher: John Wiley & Sons
ISBN: 0471731757
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
How and why to make visual communication a powerful competitive tool From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive. Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line. Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.
Author: Todd Cherches
Publisher: Simon and Schuster
ISBN: 1642933384
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
VisuaLeadership [noun]: The art and science of applying visual thinking and visual communication tools, tips, and techniques, in order to turn your vision into reality. If a picture is worth a thousand words, and finding the right words takes time, and time is money, then wouldn’t it follow that business leaders could make more money—in less time—if they simply took a more “visual” approach to how they manage and lead? Okay, it’s not quite that simple…but VisuaLeadership will forever change the way you think and communicate by showing how you can quickly and easily leverage the power of visual imagery, mental models, metaphor, analogy, storytelling, and humor to help you take your game to a whole new level. The French novelist Marcel Proust famously wrote that, “The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.” So, if your vision is to become a better communicator and presenter, a more innovative thinker, a more productive performer, a more efficient manager, a more effective coach, or a more visionary and inspirational leader, then this exciting new book will open your “mind’s eye” to a whole new world: The world of VisuaLeadership. “Have you added visual communication to your leadership toolbox? According to Todd Cherches, if you haven’t, you’re missing out on a powerful tool to capture attention, aid comprehension, and enable your team members to retain the information you need them to use. Packed with examples, VisuaLeadership will help you develop this skill so that you can become a better communicator, innovator, and leader.” —Daniel H. Pink, author of When and Drive “The most effective communicators and leaders use the power of story to influence and inspire action. In VisuaLeadership, Cherches demonstrates how every role can express their ideas through the use of visual imagery and visual language. This book will help anyone discover how to become a visual leader.” —Nancy Duarte, CEO and bestselling author “I always say that ‘what got you here…won’t get you there.’ To help you ‘get there,’ executive coach Todd Cherches, in his wonderful new book, VisuaLeadership, demonstrates how we can all leverage the power of visual thinking to envision—and to achieve—a more successful future.” —Marshall Goldsmith, the world’s #1 Leadership Thinker and Executive Coach
Author: Amy E. Herman
Publisher: HarperCollins
ISBN: 0544381068
Category : Psychology
Languages : en
Pages : 341
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Book Description
An engrossing guide to seeing—and communicating—more clearly from the groundbreaking course that helps FBI agents, cops, CEOs, ER docs, and others save money, reputations, and lives. How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief? In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day. Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before. Please note: this ebook contains full-color art reproductions and photographs, and color is at times essential to the observation and analysis skills discussed in the text. For the best reading experience, this ebook should be viewed on a color device.
Author: Barbara Ganim
Publisher: Quest Books
ISBN: 9780835607773
Category : Self-Help
Languages : en
Pages : 180
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Book Description
Most people who journal use words. But words come from the left brain, which interprets experiences through our learned beliefs and expectations. As this breakthrough book demonstrates, there is a more effective way to journal---using images. Simple drawings, crayon art, even doodles and stick figures can help anyone---even those who believe they "can't draw"---move beyond thought into deep reaches of feeling and intuitive knowing. Barbara Ganim and Susan Fox have developed their Visual Journaling technique into an acclaimed workshop. This book, beautifully illustrated with black and white and color drawings from the journals of students in their workshops, makes this enjoyable tool for personal exploration accessible to everyone. A six-week plan of exercises and interpretive activities teaches readers a lifelong practice that can reduce stress, explore conflicts, and overcome obstacles. Its simple techniques can help everyone gain access to "soul-based" inner wisdom.
Author: Emily Mills
Publisher: Walter Foster Publishing
ISBN: 1633226220
Category : Art
Languages : en
Pages : 131
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Book Description
Improve your bullet journals, to-do lists, class notes, and everything in between with The Art of Visual Notetaking and its unique approach to taking notes in the twenty-first century. Visual notetaking is the perfect skill for journaling, class lectures, conferences, and any other time that retaining information is key. Also referred to as sketchnoting, visual notetaking is ideal for documenting processes, planning projects, outlining ideas, and capturing information. And as you'll learn in The Art of Visual Notetaking, this approach doesn't require advanced drawing or hand-lettering skills; anyone can learn how to use simple lines, connectors, shapes, and text to take dynamic notes. In The Art of Visual Notetaking, aspiring sketchnoters and journalers will find helpful "Getting Started" pages of icons and badges for common note-taking purposes, with tips and encouragement for creating you own unique icons. You'll go on to discover instruction and how-to techniques, tips, and tutorials that focus on visual notetaking for different settings, from a business meeting, workshop, or convention, to a college lecture or sermon. Expert instruction from a professional sketchnote artist and educator demonstrates how to visually arrange and compile ideas, focal points, and key concepts.
Author: Robert Bosch (mathématicien)
Publisher: Princeton University Press
ISBN: 0691164061
Category : Art
Languages : en
Pages : 200
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Book Description
Bosch provides a lively and accessible introduction to the geometric, algebraic, and algorithmic foundations of optimization. He presents classical applications, such as the legendary Traveling Salesman Problem, and shows how to adapt them to make optimization art--opt art. art.
Author: Richard J. Powell
Publisher: Yale University Press
ISBN: 0300245742
Category : Art
Languages : en
Pages : 241
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Book Description
A kaleidoscopic survey of black satire in 20th- and 21st-century American art In this groundbreaking study, Richard J. Powell investigates the visual forms of satire produced by black artists in 20th- and 21st-century America. Underscoring the historical use of visual satire as antiracist dissent and introspective critique, Powell argues that it has a distinctly African American lineage. Taking on some of the most controversial works of the past century—in all their complexity, humor, and provocation—Powell raises important questions about the social power of art. Expansive in both historical reach and breadth of media presented, Going There interweaves discussions of such works as the midcentury cartoons of Ollie Harrington, the installations of Kara Walker, the paintings of Robert Colescott, and the movies of Spike Lee. Other artists featured in the book include David Hammons, Arthur Jafa, Beverly McIver, Howardena Pindell, Betye Saar, and Carrie Mae Weems. Thoroughly researched and rich in context, Going There is essential reading in the history of satire, racial politics, and contemporary art.
Author: Larry Jordan
Publisher: New Riders
ISBN: 9780136766797
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Author: Dan Roam
Publisher: Hachette UK
ISBN: 1541774523
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.
Author: Julie Stern
Publisher: Corwin Press
ISBN: 1071835874
Category : Education
Languages : en
Pages : 334
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Book Description
"It is a pleasure to have a full length treatise on this most important topic, and may this focus on transfer become much more debated, taught, and valued in our schools." - John Hattie Teach students to use their learning to unlock new situations. How do you prepare your students for a future that you can’t see? And how do you do it without exhausting yourself? Teachers need a framework that allows them to keep pace with our rapidly changing world without having to overhaul everything they do. Learning That Transfers empowers teachers and curriculum designers alike to harness the critical concepts of traditional disciplines while building students’ capacity to navigate, interpret, and transfer their learning to solve novel and complex modern problems. Using a backwards design approach, this hands-on guide walks teachers step-by-step through the process of identifying curricular goals, establishing assessment targets, and planning curriculum and instruction that facilitates the transfer of learning to new and challenging situations. Key features include Thinking prompts to spur reflection and inform curricular planning and design. Next-day strategies that offer tips for practical, immediate action in the classroom. Design steps that outline critical moments in creating curriculum for learning that transfers. Links to case studies, discipline-specific examples, and podcast interviews with educators. A companion website that hosts templates, planning guides, and flexible options for adapting current curriculum documents. Using a framework that combines standards and the best available research on how we learn, design curriculum and instruction that prepares your students to meet the challenges of an uncertain future, while addressing the unique needs of your school community.
