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Author: Shanto Iyengar
Publisher: Simon and Schuster
ISBN: 1439118752
Category : Political Science
Languages : en
Pages : 237
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Book Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Author: Shanto Iyengar
Publisher: Simon and Schuster
ISBN: 1439118752
Category : Political Science
Languages : en
Pages : 237
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Book Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Author: Joel Osteen
Publisher: Hachette UK
ISBN: 1546016007
Category : Religion
Languages : en
Pages : 81
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Book Description
Release the negative thoughts and feelings that are weighing you down and make room for the good things you should have in your life with #1 New York Times bestselling author Joel Osteen. You were created to be filled with joy, peace, confidence, and creativity. But it's easy to go through life holding on to things that weigh you down-guilt, resentment, doubt, worry. When you give space to these negative emotions, they take up space that you need for the good things that move you toward your destiny. How much room are you giving to shame, to regret, to being against yourself? Whatever it is, it's too much. Life is too short for you to live bitter and discouraged, letting your circumstances hold you back. Every morning you have to empty out anything negative from the day before and put on a fresh new attitude. Power up and get your mind going in the right direction, and you'll step into all the new things God has in store for you.
Author: Linda Kemp
Publisher: Penguin
ISBN: 1440325340
Category : Art
Languages : en
Pages : 449
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Book Description
When you become a better designer and colorist, you become a better painter. Painting doesn't have to be complicated to be good. In fact, it shouldn't be. Artist and best-selling author Linda Kemp (Watercolor Painting Outside the Lines) bypasses all the complexities of design and color to focus on a fresh, simplified strategy for success that features negative painting--a method that uses the space around your subject to help define it. Improve your painting step by step with projects and exercises that will help your work stand out from the crowd. With Simplifying Design & Color for Artists, you'll learn: • Strategies for creating simple yet effective compositions, focusing on the relationship between shape, space, and color. • Useful tips on color--how to simplify it, mix your own, and work with value, hue and intensity. • Techniques for designing with shape: size and edge, layering, and building dimension and movement. • 18 step-by-step projects in watercolor and acrylic. The approach may be simple, but your art will be spectacular!
Author: Bobby Knight
Publisher: Houghton Mifflin Harcourt
ISBN: 054402771X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Using examples from his long career, a legendary basketball coach outlines the benefits of negative thinking, which helps build a realistic strategy that takes all potential obstacles into account.
Author: Julie Norem
Publisher: Basic Books
ISBN: 0786725303
Category : Psychology
Languages : en
Pages : 252
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Book Description
How often are we urged to "look on the bright side"? From Norman Vincent Peale to the ubiquitous smiley face, optimism has become an essential part of American society. In this long-overdue book, psychologist Julie Norem offers convincing evidence that, for many people, positive thinking is an ineffective strategy -- and often an obstacle -- for successfully coping with the anxieties and pressures of modern life. Drawing on her own research and many vivid case histories, Norem provides evidence of the powerful benefits of "defensive pessimism," which has helped millions to manage anxiety and perform their best work.
Author: Roy Masters
Publisher: FHU Bookstore
ISBN: 0933900015
Category : Self-Help
Languages : en
Pages : 326
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Book Description
Author: David Mark
Publisher: Rowman & Littlefield Publishers
ISBN: 0742599825
Category : Social Science
Languages : en
Pages : 301
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Book Description
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.
Author: Dan and Eisley Brandt
Publisher:
ISBN: 9781792353727
Category :
Languages : en
Pages :
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Book Description
Author: Trevor Moawad
Publisher: HarperCollins
ISBN: 0062947141
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Foreword by Seattle Seahawks quarterback Russell Wilson From a top mental conditioning coach—"the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and military personnel, battle-tested strategies that will give you tools to manage and overcome negativity and achieve any goal. He knows how to win. More, he knows the many ways-subtle, brutal, often self-inflicted-we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public. He lays out lessons he's derived from his greatest career successes as well as personal setbacks, the game-changing wisdom he's earned as the go-to whisperer for elite performers on fields of play and among men and women headed to the battlefield. Moawad's motivational approach is elegant but refreshingly simple: He replaces hardwired negativity, the kind of defeatist mindset that's nearly everybody's default, with what he calls "neutral thinking." His own special innovation, it's a nonjudgmental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and supreme calm in the critical moments before taking decisive action. Not only can neutral thinking raise your performance level-it can transform your overall life. And it all starts, Moawad says, with letting go. Past failures, past losses-let them go. "The past isn't predictive. If you can absorb and embrace that belief, everything changes. You'll instantly feel more calm. And the athlete-or employee or parent or spouse-who's more calm is also more aware, and more times than not ... will win."
Author: Linda Kemp
Publisher: Penguin
ISBN: 1440320063
Category : Art
Languages : en
Pages : 307
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Book Description
Harness the power of negative space! Breathe new life into your art through negative painting. Linda Kemp shares her techniques for using the strength of negative space - the areas not occupied by subject matter - to create alluring works of art. Watercolor Painting Outside the Lines is a comprehensive guide to evoking more passion in your paintings. You'll learn how to take hold of the often-overlooked areas of a painting through interactive, easy to follow elements including: • Step-by-step techniques, exercises and projects • Do-it-yourself tests and worksheets • Troubleshooting suggestions and secrets • Straightforward diagrams for color and design Both beginning and advanced artists will benefit from negative painting concepts presented in this guide. Using landscapes, florals, and motifs from nature, you'll gain the skills and knowledge to make your next watercolor your most striking work yet.
