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Author: Cassandra Fenyk & Sh
Publisher: Speedy Publishing LLC
ISBN: 1630229296
Category : Business & Economics
Languages : en
Pages : 91
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Book Description
The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies these days are opening up to the potential of mobile commerce (M-Commerce), and what they get by embracing this change is an innovative and more effective way to expand their business in the hopes of achieving higher profit margins. Undoubtedly mobile marketing is a rapidly growing marketing space that brings with it bigger and better opportunities for advertisers and marketers, and it is now considered a necessity for businesses striving to become the leading name in their respective industries. In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through blogging, social networking , social bookmarking, and others - The value of a mobile-ready website and how to get yours working for you - The right way to attract customers utilizing mobile technologies - How to ensure a successful mobile marketing campaign - How to avoid legal issues throughout your mobile campaigns - How social networking both compliments and challenges mobile marketing efforts - And more... M-Commerce has become a huge building block for every business owner in their respective niche and because of the unlimited features and benefits of mobile computing, the playing field of business has become a more level one. It also have numerous uses. Social networking meanwhile has offered a major contribution in terms of extending the market for mobile devices. With this option, it has become a lot easier to keep in touch and correspond with other people, using the web and the user-friendly interface of social networking sites.
Author: Cassandra Fenyk & Sh
Publisher: Speedy Publishing LLC
ISBN: 1630229296
Category : Business & Economics
Languages : en
Pages : 91
Get Book Here
Book Description
The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies these days are opening up to the potential of mobile commerce (M-Commerce), and what they get by embracing this change is an innovative and more effective way to expand their business in the hopes of achieving higher profit margins. Undoubtedly mobile marketing is a rapidly growing marketing space that brings with it bigger and better opportunities for advertisers and marketers, and it is now considered a necessity for businesses striving to become the leading name in their respective industries. In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through blogging, social networking , social bookmarking, and others - The value of a mobile-ready website and how to get yours working for you - The right way to attract customers utilizing mobile technologies - How to ensure a successful mobile marketing campaign - How to avoid legal issues throughout your mobile campaigns - How social networking both compliments and challenges mobile marketing efforts - And more... M-Commerce has become a huge building block for every business owner in their respective niche and because of the unlimited features and benefits of mobile computing, the playing field of business has become a more level one. It also have numerous uses. Social networking meanwhile has offered a major contribution in terms of extending the market for mobile devices. With this option, it has become a lot easier to keep in touch and correspond with other people, using the web and the user-friendly interface of social networking sites.
Author: Scott La Counte
Publisher: American Library Association
ISBN: 0838911293
Category : Computers
Languages : en
Pages : 61
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Book Description
Patrons increasingly expect access to their libraries anywhere, anytime. This Special Report provides practical guidance in how librarians can put the library in the palms of their patrons' hands. Using the HTML skills that many librarians already have along with flexible development tools, technology expert La Counte shows how creating a customized mobile app doesn't need to be expensive or require deep expertise. In straightforward, practical terms he Demonstrates how to establish a presence on the mobile web with mobile websites and phone apps Details open-source development tools such as PhoneGap that allow for the creation of mobile apps that work on a variety of mobile operating systems, with emphasis on the iPhone Discusses methods for assessing a library's user base and getting buy-in from administrators Following the pointers in this Special Report, libraries can easily go wherever their patrons do!
Author: Keri Hayes
Publisher: CRC Press
ISBN: 1482295644
Category : Computers
Languages : en
Pages : 271
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Book Description
...this is the first business book to come through my desk which merits a mention of good content. ... I liked the content in the fact that it gave me an overview from a business perspective. The book brings smart information for the uninformed manager
Author: Darrell M. West
Publisher: Brookings Institution Press
ISBN: 0815726260
Category : Political Science
Languages : en
Pages : 185
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Book Description
The world is going mobile at an astounding pace. Estimates show 80 percent of global Internet access will take place through mobile devices by 2016. Smartphones, tablets, and handheld devices have reshaped communications, the global economy, and the very way in which we live. The revolution is an electronic nirvana: for the first time in human history we have sophisticated digital applications to help us learn, access financial and health care records, connect with others, and build businesses. But the one trillion dollar mobile industry is still relatively young. Leaders in both the public and private sectors need to figure out how to apply mobile technologies or mobile devices to optimize education, health care, public safety, disaster preparedness, and economic development. And the ever-expanding mobile frontier presents new challenges to law, policy, and regulations and introduces new tensions; one person's idea of cautious deliberation can be another's idea of a barrier to innovation. In Going Mobile, Darrell M. West breaks down the mobile revolution and shows how to maximize its overall benefits in both developed and emerging markets. Contents 1. The Emergence of Mobile Technology 2. Driving Global Entrepreneurship 3. Alleviating Poverty 4. Invention and the Mobile Economy 5. Mobile Learning 6. Improving Health Care 7. Medical Devices and Sensors 8. Shaping Campaigns and Public Outreach 9. Disaster Relief and Public Safety 10. Looking Ahead
Author: Arthur Goldstuck
Publisher: Juta and Company Ltd
ISBN: 9781770131132
Category : Technology & Engineering
Languages : en
Pages : 220
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Book Description
'The Hitchhiker's Guide to Going Wireless" quickly established itself as the essential guide to mobile technology in South Africa. Going Mobile starts where Wireless left off and shows how the vision for the future is becoming a reality today. Wireless talked about the future high-speed wireless technology called WiMax, and already WiMax services are being offered commercially. The future is rushing up on us so fast that the time for a new edition of the Hitchhiker's Guide is now. As in Wireless, we ask the critical questions: What does it all mean? Where is it all going? How do ordinary people tap into this communication revolution? Here is a guide that once again catches the wave of interest and activity, that taps into the buzz, and also sets the mobile agenda for ordinary people and businesses throughout South Africa.
Author: Michael Mordhorst
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896958
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
The study at hand is about current and future requirements and influences of business apps within Enterprise Mobility. The main objective is to provide recommendations for an IT consultancy, who needs a strategy to approach mobility market best. The recommendations include a service portfolio as well as an approach based on results of the investigation. The investigation has been conducted via interviews and focused on current and potential business apps user of different industries, job levels and company sizes. The questions contained topics from four dimensions: economic, technical, process and social. These perspectives structure the whole study so to say not only the investigation, but also literature review and analysis.Based on the conclusion of the investigation the recommendation suggests a service portfolio with three building blocks: Readiness Check, Transition Management and Advanced Mobility.
Author: Jeanne Hopkins
Publisher: John Wiley & Sons
ISBN: 1118167783
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Author: Gavin Dudeney
Publisher: Delta Publishing Company(IL)
ISBN: 9781909783065
Category : English language
Languages : en
Pages : 0
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Book Description
Going Mobile explains, and then demonstrates with practical activities, how to use mobile devices in English Language Teaching in a principled and pedagogically sound way. It is a pioneering book, directed towards teachers - and therefore towards learners - in the age of the digital revolution, and it breaks new ground by offering much-needed support in our 21st-century classrooms. Nicky Hockly and Gavin Dudeney are both prize-winning authors and leaders in the field of the pedagogy of digital technology, bringing their many years of experience and succeeding admirably in motivating teachers and teacher trainers in the following areas: How to take advantage of the hand-held devices now available; How to face the many challenges that stand in the way of success; How to incorporate the technology across our teaching institutions. Going Mobile contains three distinct parts which focus in turn on theory, practice and development: Part A introduces us to teaching with mobile devices, and the apps we can take advantage of. It covers the important questions we often ask, the issues we frequently face and the challenges we invariably encounter. Part B is full of classroom activities spread over five chapters - from a first analytical, yet entertaining, look at the use of mobile devices, to the staged and sensible exploitation of text, image, audio and, finally, video. Part C takes us further, both in our classes - by way of longer activities and projects - and in our institutions - where we are encouraged to incorporate mobile teaching and mobile learning progressively and systematically.
Author: Jeanne Hopkins
Publisher: John Wiley & Sons
ISBN: 1118239547
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Author: Virginia Nightingale
Publisher: John Wiley & Sons
ISBN: 111872139X
Category : Social Science
Languages : en
Pages : 562
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Book Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
