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Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: Rosabeth Moss Kanter
Publisher: Simon and Schuster
ISBN: 0684825228
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Shows how to turn globalization into opportunity--to grow new businesses, create new jobs, revitalize regions, and develop international cities of the future.
Author: Christoph Barmeyer
Publisher: Bloomsbury Publishing
ISBN: 113702738X
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
This ground breaking textbook looks at the issue of managing across cultures: the difficulties and opportunities it brings and the competencies needed to handle situation and create solutions. Applying a constructive approach, Intercultural Management demonstrates how cultural diversity can be used as a resource to demonstrate synergy and complementarity. Taking a case-based approach, its innovative case studies examine a wide range of topics in international management, helping students to explore theory in the context of real-life situations. Taking the form of an edited collection, it offers a fascinating range of perspectives from a global panel of experts in the discipline. This will be the ideal companion to students taking courses on intercultural, cross-cultural, and international management at undergraduate, postgraduate and MBA level. It will also be valuable reading for organisations seeking to improve their intercultural management strategies.
Author: Toyin Falola
Publisher: Africa World Press
ISBN: 9781592211937
Category : History
Languages : en
Pages : 310
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Book Description
In this book scholars present new interpretations of African cities, from the pre-colonial to the modern, set in the context of national and international economy, politics and culture. While providing insights into the evolution of African cities, they also raise issues of vital importance to the survival of African cities. The chapters capture the mixed legacies of colonialism and the lingering consequences of neo-colonialism in a so-called age of globalisation.
Author: K. Bennett
Publisher: Springer
ISBN: 1137351195
Category : Language Arts & Disciplines
Languages : en
Pages : 175
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Book Description
With researchers around the world are under increasing pressure to publish in high-profile international journals, this book explores some of the issues affecting authors on the semiperiphery, who often find themselves torn between conflicting academic cultures and discourses.
Author: Victoria Finlay
Publisher: Sceptre
ISBN: 1399716700
Category : Travel
Languages : en
Pages : 499
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Book Description
'Glorious . . . anecdote and information accumulate with marvellous abundance and a passionate sense of the fascination of jewels' Spectator Amber is the tears of prehistoric trees. One gem links Queen Victoria and a skeleton. Cleopatra drank a pearl to win a bet. A man turned into a diamond. When we put on jewels, what are we really wearing? Victoria Finlay travels the world to tell the true stories of these miraculous oddities of nature. 'Filled with eye-catching incidents and stories . . . Finlay's evidence glitters from every page' Sunday Telegraph 'A fascinating and exhaustive travelogue' Times Literary Supplement
Author: Victoria Finlay
Publisher: Random House Trade Paperbacks
ISBN: 0345466950
Category : History
Languages : en
Pages : 506
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Book Description
Throughout history, precious stones have inspired passions and poetry, quests and curses, sacred writings and unsacred actions. In this scintillating book, journalist Victoria Finlay embarks on her own globe-circling search for the real stories behind some of the gems we prize most. Blending adventure travel, geology, exciting new research, and her own irresistible charm, Finlay has fashioned a treasure hunt for some of the most valuable, glamorous, and mysterious substances on earth. With the same intense curiosity and narrative flair she displayed in her widely-praised book Color, Finlay journeys from the underground opal churches of outback Australia to the once pearl-rich rivers of Scotland; from the peridot mines on an Apache reservation in Arizona to the remote ruby mines in the mountains of northern Burma. She risks confronting scorpions to crawl through Cleopatra’s long-deserted emerald mines, tries her hand at gem cutting in the dusty Sri Lankan city where Marco Polo bartered for sapphires, and investigates a rumor that fifty years ago most of the world’s amber was mined by prisoners in a Soviet gulag. Jewels is a unique and often exhilarating voyage through history, across cultures, deep into the earth’s mantle, and up to the glittering heights of fame, power, and wealth. From the fabled curse of the Hope Diamond, to the disturbing truths about how pearls are cultured, to the peasants who were once executed for carrying amber to the centuries-old quest by magicians and scientists to make a perfect diamond, Jewels tells dazzling stories with a wonderment and brilliance truly worthy of its subjects.
Author: Tamar Ashuri
Publisher: Bloomsbury Publishing
ISBN: 0857730665
Category : Social Science
Languages : en
Pages : 261
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Book Description
The television industry has metamorphosised from a national and largely-monopolized sector to a commercial and global enterprise. This has profoundly altered the way 'historical truth' and shared memory are constructed and conveyed. Here Ashuri provides a groundbreaking study of the changes through the vantage point of an illuminating mode of television production, international co-productions. By taking an example based on current events in the Middle East - a television documentary on the Arab Israeli conflict co-produced by three television networks (BBC, PBS, MBC) - her study enriches contemporary media research, providing an unprecedented, behind-the-scenes look at the entire production process of a co-produced television history.She shows that making the documentary on the Arab-Israeli struggle turned into a war: a war over competing memories, interpretation, editing, and finally narration. Ashuri's analysis of transnational documentary collaborations reveals inherent tensions between economic constraints and cultural forces, between the local and global, and between 'shared' and 'cosmopolitan' memory. Enriching political economy studies of media by exploring the cultural negotiations at the heart of television production process, and highlighting the economic processes that underlie the contested constructions of national histories, "The Arab-Israeli Conflict in the Media" will be essential reading for those interested in media and television studies, as well as globalization and cultural identity.
Author: Felix Rösch
Publisher: Rowman & Littlefield
ISBN: 1786603691
Category : Political Science
Languages : en
Pages : 271
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Book Description
In an ever more globalized world, sustainable global development requires effective intercultural co-operations. This dialogue between non-western and western cultures is essential to identifying global solutions for global socio-political challenges. Modern Japanese Political Thought and International Relations critiques the formation of non-western International Relations by assessing Japanese political concepts to contemporary IR discourses since the Meji Restoration, to better understand knowledge exchanges in intercultural contexts. Each chapter focuses on a particular aspect of this dialogue, from international law and nationalism to concepts of peace and Daoism, this collection grapples with postcolonial questions of Japan’s indigenous IR theory.
Author: Emira Mears
Publisher: Seal Press
ISBN: 1580052363
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience? In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance. Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.
