Go-to-Market Strategies for Women Entrepreneurs PDF Download
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Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732891
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732891
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: Maura McAdam
Publisher: Taylor & Francis
ISBN: 1000373592
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Entrepreneurship in context has been described as the third wave in entrepreneurship research. Accordingly, specific socio-economic, political, market, and institutional contexts are key to fostering, enabling, and enacting entrepreneurial activity and behaviours. These contexts shape everyday entrepreneurship experiences. This book is based on the premise that how gender is articulated within the entrepreneurial debate has to acknowledge context. However, context is not a construct that only applies to those economies and situations that differ from the presumed norm of Western developed nations. Adopting a more critical appraisal of how context is positioned within current theorizing around gender and entrepreneurial behaviours offers potential to progress debate whilst acknowledging that competing and contrasting contextual influences require clearer recognition. This book, therefore, has the potential to unearth credible and robust approaches to further examining contextualisation and women entrepreneurship that advances new insights. By exploring and examining how contextual influences shape women’s entrepreneurship, this book challenges the assumption that women entrepreneurship is the same throughout the world. It will be of value to researchers, academics, and students with an interest in entrepreneurship, political economy, economics, and public policy.
Author: Andrew C. Corbett
Publisher: Emerald Group Publishing
ISBN: 1837530564
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The collection of renowned entrepreneurship education researchers explores topics such as the theory of ideation, how to develop an expertise approach, how to reimagine entrepreneurship education to promote gender equality, how to activate an entrepreneurial mindset for neuro-diverse students, and more.
Author: Carrizo Moreira, António
Publisher: IGI Global
ISBN: 1799848272
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference source that covers the latest empirical research findings in the field of entrepreneurship and addresses the obstacles entrepreneurs face in these recent challenging times. The book embraces a pluralistic perspective from academicians currently navigating nascent entrepreneurship and key concepts for launching successful new ventures. Covering topics that include government support programs, spin-off companies, leadership, strategic entrepreneurship, and crowdfunding, this book is targeted towards entrepreneurs, professionals, academicians, researchers, and students.
Author: Thomas M. Cooney
Publisher: Springer Nature
ISBN: 3030666034
Category : Business & Economics
Languages : en
Pages : 591
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Book Description
Bringing much needed clarity and definition to the term 'minority entrepreneur,' this authoritative and timely handbook explores the distinctive challenges that minority communities face when founding and managing new ventures. The handbook is inclusive of any community who might be considered disadvantaged or under-represented in terms of entrepreneurial activity and included are women, youths, seniors, disabled, immigrants, Indigenous peoples, LBGTQ+, ex-offenders, Roma, refugees and many others. Chapters highlight the idiosyncratic nature of the many communities examined before offering frameworks and models that draw together the various findings. With a cast of international contributors, this scholarly handbook discusses the surrounding literature of minority entrepreneurship and takes an all-encompassing approach to its interpretation. It also addresses the sorely under-researched area of entrepreneurial behaviour among minorities and disadvantaged groups. This is particularly important for policymakers tasked with designing and delivering initiatives that are appropriate for the needs of these communities. Ultimately this handbook contributes to existing knowledge by: • providing a current understanding of the literature for each of the communities; • investigating the uniqueness of the entrepreneurial behaviour within the communities; • offering new frameworks/models from which future researchers can build new knowledge. The handbook provides a comprehensive account of an important and fast emerging field of entrepreneurship, and is an invaluable resource for students, researchers and policymakers.
Author: Charles H. Matthews
Publisher: Edward Elgar Publishing
ISBN: 1789904463
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entrepreneurship Education and Pedagogy. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this edited volume covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.
Author: Mélanie Knight
Publisher: Demeter Press
ISBN: 1772583065
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
This book examines the complexities of mothers who are entrepreneurs in different parts of the world. This uniqueness and contribution to the area of women's entrepreneurship presents many challenges. One must historicize context; focus on socio-political realms and on lived realities. All challenging endeavours, when focusing on mothering and entrepreneurship, in different global contexts. What of the workers in these contexts? More specifically what of female workers within these contexts? How have women negotiated gendered roles within old and new structures? What complexities have preconfigured the diverse realities and positionalities of maternal-workers? How have these intricacies shifted the boundaries of work-family interface? This book focuses on a specific subset of work and the economy for mothers who are entrepreneurs in different parts of the world. In this edited collection, we examine how mothers are negotiating their entrepreneurial endeavors within the contexts of local and global economic shifts. We explore how the socio-cultural, economic and national contexts that (re)structure and (re)frame multiple nodes of power, difference, and realities for mothers as workers across diverse contexts. This type of contextual analysis allows for new lines of inquiry and questions that move beyond the descriptive profiling and gendered assessment of women entrepreneurs. Lastly, the mother-entrepreneur-worker-life balance frames our discussion. We particularly set the work-family discourse within many points of contentions related to how the researchers have conceptualized work-life interface, the specific assumptions embedded within these investigations, and the implications of these for how we (re)present the dynamics related to mothering and entrepreneurship. The participation of mothers within entrepreneurial space offers a rich site for analyzing the contextual nature of maternal identity, work life relationships and entrepreneurial identities. In so doing,
Author: Karen S. Markel
Publisher: Emerald Group Publishing
ISBN: 183753800X
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Neurodiversity and Entrepreneurship increases our understanding of how different types of entrepreneurial activity may help to improve the inclusion of neurodiverse individuals in the workplace and society.
Author: Rajiv Agarwal
Publisher: Taylor & Francis
ISBN: 1003802192
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
This book explores the unique characteristics and complexities of family businesses in India. It examines the intersection of family dynamics, cultural norms, and business practices to offer valuable insights on how family businesses evolve, develop, grow, and sustain over time. With a focus on leadership and positioning for the future, this book illustrates how the family enterprise can achieve sustained growth and continuity through generations. Covering a wide range of topics essential for understanding the Indian family business landscape, this volume: Studies succession planning and governance, managing family conflicts and harnessing innovation Analyses the various strengths and weaknesses of family businesses Shares insights on top-performing family businesses alongside the oldest businesses in India and across the world Emphasises and extensively discusses the role of women in the contemporary Indian business landscape Insightful and engaging, this book will be useful to students, researchers, and teachers in the fields of business management, commerce, and economics. It will also be an invaluable resource for present or potential family business owners, managers, professionals, and business consultants.
