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Author: Christian Kromme
Publisher: Choir Press
ISBN: 9781911589006
Category :
Languages : en
Pages :
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Book Description
A study of the powerful forces of innovation and disruptive technologies that are going to change everything in our world within the foreseeable future of our lifetimes.
Author: Christian Kromme
Publisher: Choir Press
ISBN: 9781911589006
Category :
Languages : en
Pages :
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Book Description
A study of the powerful forces of innovation and disruptive technologies that are going to change everything in our world within the foreseeable future of our lifetimes.
Author: Arthur Tatnall
Publisher: IGI Global
ISBN: 1591404401
Category : Computers
Languages : en
Pages : 376
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Book Description
A Web portal is a special web site designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorised users. This book covers a wide range of issues relating to the use of portals in business.
Author: Richard House
Publisher: Picador
ISBN: 1250052440
Category : Fiction
Languages : en
Pages : 1021
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Book Description
A MASTERWORK OF INTERNATIONAL INTRIGUE SET IN THE ASHES OF WAR-TORN IRAQ, ITALY, AND AREAS IN BETWEEN. Richard House's The Kills is an epic novel of crime and conspiracy told in four books. It begins with a man on the run and ends with a burned body. Moving across continents, characters, and genres, there will be no more ambitious or exciting novel published this year.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1119668573
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Author: James N. Gilmore
Publisher: Rowman & Littlefield
ISBN: 1442232129
Category : Literary Criticism
Languages : en
Pages : 266
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Book Description
In the age of digital media, superheroes are no longer confined to comic books and graphic novels. Their stories are now featured in films, video games, digital comics, television programs, and more. In a single year alone, films featuring Batman, Spider-Man, and the Avengers have appeared on the big screen. Popular media no longer exists in isolation, but converges into complex multidimensional entities. As a result, traditional ideas about the relationship between varying media have come under striking revision. Although this convergence is apparent in many genres, perhaps nowhere is it more persistent, more creative, or more varied than in the superhero genre. Superhero Synergies: Comic Book Characters Go Digital explores this developing relationship between superheroes and various forms of media, examining how the superhero genre, which was once limited primarily to a single medium, has been developed into so many more. Essays in this volume engage with several of the most iconic heroes—including Batman, Hulk, and Iron Man—through a variety of academic disciplines such as industry studies, gender studies, and aesthetic analysis to develop an expansive view of the genre’s potency. The contributors to this volume engage cinema, comics, video games, and even live stage shows to instill readers with new ways of looking at, thinking about, and experiencing some of contemporary media’s most popular texts. This unique approach to the examination of digital media and superhero studies provides new and valuable readings of well-known texts and practices. Intended for both academics and fans of the superhero genre, this anthology introduces the innovative and growing synergy between traditional comic books and digital media.
Author: Jason James Johnson
Publisher: Frederator Books
ISBN: 1632952505
Category : Comics & Graphic Novels
Languages : en
Pages : 30
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Book Description
If you thought Simon Says was fun, wait until you play Catbug Says! Even King Congletard tries the kooky Catbug game. Find out what over 4 million people who watched the Catbug episode of Bravest Warriors are talking about. Bravest Warriors writer, Jason Johnson, wrote all new lines, while illustrator Angel An gave Catbug a dreamy makeover. Catbug is voiced by beloved Bravest Warriors voice actor, Sam Lavagnino. We can’t stop playing Catbug Says, so let’s go dress up as a barracuda. Everyone loves Catbug! Each of the 10 books in the series feature hilarious one liners that you can’t stop quoting. Collect them all! Frederator Loves You!
Author: Joe Farace
Publisher: Sterling Publishing Company
ISBN: 1600592643
Category : Photography
Languages : en
Pages : 180
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Book Description
Joe Farace is an award-winning photographer with more than 30 books and 1,600 articles to his credit. So there’s no one better to take monochrome into the digital age. Whether you’re shooting digital black and white from your camera or converting color photographs to monochrome on the computer, you’ll discover an array of unique, innovative, and inspirational techniques suitable for shutterbugs of every level. Farace explains what kinds of software programs are best, and how to use them to manipulate your photos in diverse ways. He also discusses various in-camera effects including toning and soft focus. The detailed information and instruction cover everything from creating traditional looking black-and-white or sepia images, to adding color selectively for a one-of-a-kind, fine-art approach.
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: MIT Sloan Management Review
Publisher: MIT Press
ISBN: 0262539446
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Insights from organizations that are navigating the novel challenges of the digital workplace. How can technology and analytics help companies manage people? Why do teams working remotely still need leaders? When should organizations use digital assessment tools for gauging talent and potential? This book from MIT Sloan Management Review answers questions managers are only beginning to ask, presenting insights and stories from organizations navigating the novel challenges of the digital workplace. Experts from business and academia describe what's worked, what's failed, and what they've learned in the new world of work. They look at strategies that organizations use to help managers and employees adapt to the fast-changing digital environment, from the benefits of wool-gathering to the use of anonymous chats; examine digital tools for collaboration, including interactive spreadsheets and analytics that increase transparency; and discuss such “big-picture” trends as expanded notions of value and new frontiers in upskilling. A detailed case study, produced by MIT Sloan Management Review in collaboration with McKinsey & Company, explores how IBM reimagined talent and performance management with the goal of increasing employee engagement. Contributors Steve Berez, Ethan Bernstein, Josh Bersin, Matthew Bidwell, Ryan Bonnici, Tomas Chamorro-Premuzic, Rob Cross, Chris DeBrusk, Federica De Stefano, Thomas H. Davenport, Angela Duckworth, Ken Favaro, Lynda Gratton, Peter Gray, Lindred Greer, John Hagel III, Manish Jhunjhunwala, David Kiron, Frieda Klotz,, David Lazer, Massimo Magni, Likoebe Maruping, Kelly Monahan, Will Poindexter, Reb Rebele, Adam Roseman, Michael Schrage, Jeff Schwartz, Jesse Shore, Brian SolisBarbara Spindel, Anna A. Tavis, Adam Waytz,, David Waller, Maggie Wooll
Author: D. Justhy
Publisher: Morgan James Publishing
ISBN: 1683504291
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
The Billion Dollar Byte equips high-level businesspeople and technologists with the tools and strategies to leverage Big Data to drive ethical “Good Profit.” Traditional legacy companies need a framework for making data strategy central to their business models in the same way that the newer Digital Native companies have. The Billion Dollar Byte provides that framework by providing concrete models for creating smart data infrastructures, accurately weighing the value of data and data systems, investing in the right technologies, hiring entrepreneurial people with tech skills, leveraging the full value of data, and much more. It aims to help companies aligns their data strategy with their business model. There is a special importance placed on attracting and retaining the right entrepreneurial-minded technologists that can help leverage data for profit.
