Global Brand Power PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Global Brand Power PDF full book. Access full book title Global Brand Power by Barbara E. Kahn. Download full books in PDF and EPUB format.
Author: Barbara E. Kahn
Publisher: University of Pennsylvania Press
ISBN: 1613630255
Category : Business & Economics
Languages : en
Pages : 133
Get Book Here
Book Description
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
Author: Barbara E. Kahn
Publisher: University of Pennsylvania Press
ISBN: 1613630255
Category : Business & Economics
Languages : en
Pages : 133
Get Book Here
Book Description
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
Author: Peter Phillips
Publisher: Seven Stories Press
ISBN: 160980872X
Category : Political Science
Languages : en
Pages : 196
Get Book Here
Book Description
A look at the top 300 most powerful players in world capitalism, who are at the controls of our economic future. Who holds the purse strings to the majority of the world's wealth? There is a new global elite at the controls of our economic future, and here former Project Censored director and media monitoring sociologist Peter Phillips unveils for the general reader just who these players are. The book includes such power players as Mark Zuckerberg, Bill Gates, Jeff Bezos, Jamie Dimon, and Warren Buffett. As the number of men with as much wealth as half the world fell from sixty-two to just eight between January 2016 and January 2017, according to Oxfam International, fewer than 200 super-connected asset managers at only 17 asset management firms—each with well over a trillion dollars in assets under management—now represent the financial core of the world's transnational capitalist class. Members of the global power elite are the management—the facilitators—of world capitalism, the firewall protecting the capital investment, growth, and debt collection that keeps the status quo from changing. Each chapter in Giants identifies by name the members of this international club of multi-millionaires, their 17 global financial companies—and including NGOs such as the Group of Thirty and the Trilateral Commission—and their transnational military protectors, so the reader, for the first time anywhere, can identify who constitutes this network of influence, where the wealth is concentrated, how it suppresses social movements, and how it can be redistributed for maximum systemic change.
Author: Jamie K. McCallum
Publisher: Cornell University Press
ISBN: 0801469473
Category : Political Science
Languages : en
Pages : 268
Get Book Here
Book Description
News about labor unions is usually pessimistic, focusing on declining membership and failed campaigns. But there are encouraging signs that the labor movement is evolving its strategies to benefit workers in rapidly changing global economic conditions. Global Unions, Local Power tells the story of the most successful and aggressive campaign ever waged by workers across national borders. It begins in the United States in 2007 as SEIU struggled to organize private security guards at G4S, a global security services company that is the second largest employer in the world. Failing in its bid, SEIU changed course and sought allies in other countries in which G4S operated. Its efforts resulted in wage gains, benefits increases, new union formations, and an end to management reprisals in many countries throughout the Global South, though close attention is focused on developments in South Africa and India. In this book, Jamie K. McCallum looks beyond these achievements to probe the meaning of some of the less visible aspects of the campaign. Based on more than two years of fieldwork in nine countries and historical research into labor movement trends since the late 1960s, McCallum’s findings reveal several paradoxes. Although global unionism is typically concerned with creating parity and universal standards across borders, local context can both undermine and empower the intentions of global actors, creating varied and uneven results. At the same time, despite being generally regarded as weaker than their European counterparts, U.S. unions are in the process of remaking the global labor movement in their own image. McCallum suggests that changes in political economy have encouraged unions to develop new ways to organize workers. He calls these "governance struggles," strategies that seek not to win worker rights but to make new rules of engagement with capital in order to establish a different terrain on which to organize.
Author: Ram Charan
Publisher: Crown Currency
ISBN: 0307889149
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of the world to its entirety. It is improving the lives of millions of people around the world, and while it is creating immense opportunities, it is disrupting the world as you know it with dizzying speed. If you’re an American or European, any assumptions you may have about national and managerial superiority are obsolete. Businesses in China, Singapore, India, Brazil, Malaysia, and other countries on the move have ready access to the capital and expertise they need to grow. Their leaders have just as much knowledge, talent, and drive as you do. And they are unleashing their entrepreneurial verve to scale up fast and grab once-in-a-lifetime opportunities. These businesses will soon be competing with yours, even if you’re not aware of them yet. Finding opportunities of your own requires you to consider vastly different perspectives and to see the new global landscape in its entirety and then change the content of your work to pursue them. In Global Tilt, Ram Charan will show you how to: - Gain an edge by cutting through the complexity of demographics, different forms of government, and even the global financial system, to identify “unstoppable trends” better and sooner than others - Challenge your reliance on core competence and the incremental improvement that results. Instead, look “outside-in” and “future-back,” determine the capabilities you need to build, and muster the psychological fortitude to make occasional strategic bets that can potentially alter the competitive landscape - Develop the soft skills crucial to leading a global organization, including mastering local contexts - Equip the organization to win by facing up to painful but necessary shifts in people assignments, decision-making authority, and resource allocation—even before making structural changes Those who can pursue the opportunities in a tilted world have a remarkably bright future. Ram Charan’s unparalleled experience with global leaders and companies and the unique and powerful insights he brings to this book will light the way for you and your exciting journey.
Author: Zbigniew Brzezinski
Publisher: Basic Books
ISBN: 0465029558
Category : Political Science
Languages : en
Pages : 228
Get Book Here
Book Description
Eminent scholar Zbigniew Brzezinski's New York Times bestselling blueprint for American foreign policy strategy in the twenty-first century The world today faces a crisis of power, caused by the dramatic shift in its center of gravity from the West to the East, by the dynamic political awakening of people worldwide, and by the deterioration of America's performance both domestically and internationally. As a result, America's position as a world superpower is far from secure. In Strategic Vision, former National Security Advisor Zbigniew Brzezinski argues that America can and should be actively engaged in navigating this period of crisis and provides a strategic blueprint for America to revitalize its global status and promote a peaceful twenty-first century. As Brzezinski eloquently shows, without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave.
Author: Kathryn E. Stoner
Publisher: Oxford University Press
ISBN: 0190860723
Category : Political Science
Languages : en
Pages : 345
Get Book Here
Book Description
An assessment of Russia that suggests that we should look beyond traditional means of power to understand its strength and capacity to disrupt international politics. Too often, we are told that Russia plays a weak hand well. But, perhaps the nation's cards are better than we know. Russia ranks significantly behind the US and China by traditional measures of power: GDP, population size and health, and military might. Yet 25 years removed from its mid-1990s nadir following the collapse of the USSR, Russia has become a supremely disruptive force in world politics. Kathryn E. Stoner assesses the resurrection of Russia and argues that we should look beyond traditional means of power to assess its strength in global affairs. Taking into account how Russian domestic politics under Vladimir Putin influence its foreign policy, Stoner explains how Russia has battled its way back to international prominence. From Russia's seizure of the Crimea from Ukraine to its military support for the Assad regime in Syria, the country has reasserted itself as a major global power. Stoner examines these developments and more in tackling the big questions about Russia's turnaround and global future. Stoner marshals data on Russia's political, economic, and social development and uncovers key insights from its domestic politics. Russian people are wealthier than the Chinese, debt is low, and fiscal policy is good despite sanctions and the volatile global economy. Vladimir Putin's autocratic regime faces virtually no organized domestic opposition. Yet, mindful of maintaining control at home, Russia under Putin also uses its varied power capacities to extend its influence abroad. While we often underestimate Russia's global influence, the consequences are evident in the disruption of politics in the US, Syria, and Venezuela, to name a few. Russia Resurrected is an eye-opening reassessment of the country, identifying the actual sources of its power in international politics and why it has been able to redefine the post-Cold War global order.
Author: Alfred W. McCoy
Publisher: Haymarket Books
ISBN: 1608467740
Category : Political Science
Languages : en
Pages : 359
Get Book Here
Book Description
The award-winning historian delivers a “brilliant and deeply informed” analysis of American power from the Spanish-American War to the Trump Administration (New York Journal of Books). In this sweeping and incisive history of US foreign relations, historian Alfred McCoy explores America’s rise as a world power from the 1890s through the Cold War, and its bid to extend its hegemony deep into the twenty-first century. Since American dominance reached its apex at the close of the Cold War, the nation has met new challenges that it is increasingly unequipped to handle. From the disastrous invasion of Iraq to the failure of the Trans-Pacific Partnership, fracturing military alliances, and the blundering nationalism of Donald Trump, McCoy traces US decline in the face of rising powers such as China. He also offers a critique of America’s attempt to maintain its position through cyberwar, covert intervention, client elites, psychological torture, and worldwide surveillance.
Author: Edward A. Kolodziej
Publisher: University of Georgia Press
ISBN: 0820336351
Category : Biography & Autobiography
Languages : en
Pages : 436
Get Book Here
Book Description
The essays in this volume argue that the Bush Doctrine, as outlined in the September 2002 National Security Strategy of the United States, squandered enormous military and economic resources, diminished American power, and undermined America’s moral reputation as a defender of democratic values and human rights. The Bush Doctrine misguidedly assumed that the United States was a superpower, a unique unipolar power that could compel others to accede to its preferences for world order. In reality the United States is a formidable but besieged global power, one of a handful of nations that could influence but certainly not dictate world events. The flawed doctrine has led to failed policies that extend America’s reach beyond its grasp, most painfully evident in the wars in Iraq and Afghanistan. Leading scholars and policy analysts from nine countries assess the impact of the Bush Doctrine on world order, explain how the United States reached its current low standing internationally, and propose ways that the country can repair the untold damage wrought by ill-conceived and incompetently executed security and foreign policies. Contributors focus on the principal regions of the world where they have expertise: Asia, Europe, Africa, the Middle East, Latin America, and Russia. The contributors agree that future security and foreign policies must be informed by the limitations of U.S. economic, cultural, and military power to shape world order to reflect American interests and values. American power and influence will increase only when the United States binds itself to moral norms, legal strictures, and political accords in cooperation with other like-minded states and peoples.
Author: Andrew Monaghan
Publisher: Russian Strategy and Power
ISBN: 9781526164629
Category : History
Languages : en
Pages : 224
Get Book Here
Book Description
This book offers a nuanced and detailed examination of two of the most important current debates about contemporary Russia's international activity: is Moscow acting strategically or opportunistically, and should this be understood in regional or global terms? The book addresses core themes of Russian activity - military, energy and economic - but it offers an unusual multi-disciplinary analysis to these themes. Monaghan incorporates both regional and thematic specialist expertise to give a fresh perspective to each of these core themes. Underpinned by detailed analyses of the revolution in Russian geospatial capabilities and the establishment of a strategic planning foundation, the book includes chapters on military and maritime strategies, energy security and economic diversification and influence. This serves to highlight the connections between military and economic interests that shape and drive Russian strategy.
Author: David Shambaugh
Publisher: Oxford University Press
ISBN: 0199860157
Category : Political Science
Languages : en
Pages : 428
Get Book Here
Book Description
Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics--China's politics, its vast social changes, and its economic development--few have focused on how this increasingly powerful nation has become more active and assertive throughout the world. In China Goes Global, eminent China scholar David Shambaugh delivers the book that many have been waiting for--a sweeping account of China's growing prominence on the international stage. Thirty years ago, China's role in global affairs beyond its immediate East Asian periphery was decidedly minor and it had little geostrategic power. Today however, China's expanding economic power has allowed it to extend its reach virtually everywhere--from mineral mines in Africa, to currency markets in the West, to oilfields in the Middle East, to agribusiness in Latin America, to the factories of East Asia. Shambaugh offers an enlightening look into the manifestations of China's global presence: its extensive commercial footprint, its growing military power, its increasing cultural influence or "soft power," its diplomatic activity, and its new prominence in global governance institutions. But Shambaugh is no alarmist. In this balanced and well-researched volume, he argues that China's global presence is more broad than deep and that China still lacks the influence befitting a major world power--what he terms a "partial power." He draws on his decades of China-watching and his deep knowledge of the subject, and exploits a wide variety of previously untapped sources, to shed valuable light on China's current and future roles in world affairs.
