Global Perspectives on the Strategic Role of Marketing Information Systems PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Global Perspectives on the Strategic Role of Marketing Information Systems PDF full book. Access full book title Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor. Download full books in PDF and EPUB format.
Author: Medina-Quintero, Jose Melchor
Publisher: IGI Global
ISBN: 1668465930
Category : Business & Economics
Languages : en
Pages : 404
Get Book Here
Book Description
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author: Medina-Quintero, Jose Melchor
Publisher: IGI Global
ISBN: 1668465930
Category : Business & Economics
Languages : en
Pages : 404
Get Book Here
Book Description
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author: José Melchor Medina Quintero
Publisher:
ISBN: 9781668465929
Category : Management information systems
Languages : en
Pages : 0
Get Book Here
Book Description
A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author: Balderas, Luz Idalia
Publisher: IGI Global
ISBN:
Category : Social Science
Languages : en
Pages : 284
Get Book Here
Book Description
A persistent challenge infects the vast setting of academic pursuits; the enduring gender gap in science, technology, engineering, and mathematics (STEM). Despite incremental progress, women continue to face formidable obstacles, ranging from entrenched stereotypes to institutional oversights. The urgency of addressing this issue cannot be overstated, as evidenced by UNESCO's revelation that less than 30% of the world's researchers and scientists are women. Exploring Intersectionality and Women in STEM seizes this pivotal moment, unraveling the complexities of the gender gap in STEM and daring to propose transformative solutions. This book is not just an analysis of disparities; it is a dynamic and initiative-taking guide for researchers, STEM students, and practitioners. By immersing oneself in its pages, the reader becomes an agent of change, armed with insights into life sciences, physical sciences, engineering, mathematics, computer science, and health sciences. Through a transdisciplinary lens, the book illuminates a path toward a more inclusive and equitable future.
Author: Ortiz-Rodriguez, Fernando
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 502
Get Book Here
Book Description
The confluence of Artificial Intelligence of Things (AIoT) and Semantic Web technologies is nothing short of revolutionary. The profound impact of this synergy extends far beyond the realms of industry, research, and society; it shapes the very fabric of our future. Semantic Web Technologies and Applications in Artificial Intelligence of Things is a meticulously crafted reference that not only acknowledges this significance but also serves as a guide for those navigating the complexities of Industry 4.0 and AIoT. This curated compendium of cutting-edge technologies acts as a veritable knowledge base for future developments. As academics, scholars, and industry professionals, the ideal audience of this book, will find meticulously curated content that caters to their diverse interests and expertise, covering topics ranging from smart agriculture, manufacturing, industry, health sciences, and government. Seasoned academics, students, and visionary industry leaders, will find this book to be an indispensable guide that paves the way for innovation and progress.
Author: Ana Cláudia Campos
Publisher: Business Science Reference
ISBN: 9781668434369
Category : Digital storytelling
Languages : en
Pages : 300
Get Book Here
Book Description
"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--
Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 166846456X
Category : Business & Economics
Languages : en
Pages : 364
Get Book Here
Book Description
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.
Author: Gigauri, Iza
Publisher: IGI Global
ISBN: 1668486830
Category : Business & Economics
Languages : en
Pages : 478
Get Book Here
Book Description
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Naim, Arshi
Publisher: IGI Global
ISBN: 1668481685
Category : Business & Economics
Languages : en
Pages : 433
Get Book Here
Book Description
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Kulshreshtha, Sharad Kumar
Publisher: IGI Global
ISBN: 166846358X
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author: Bharati, Pratyush
Publisher: IGI Global
ISBN: 1615206280
Category : Computers
Languages : en
Pages : 410
Get Book Here
Book Description
Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches aims to spread research conducted on SMEs internationally and place it at the disposal of academics, practitioners, consultants, the vendor community, and policymakers. The goal of this book is to highlight the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies such as Web 2.0, Enterprise Resource Planning (ERP), e-commerce, open source software, Business Process Digitization (BPD), and other emerging technologies.
