Author: Kannapat Kankaew
Publisher: Business Science Reference
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This edited book gathers the scholars' ideas, theories, definitions, and how to manage, design, and integrate soft power sustainably"--
Author: Kankaew, Kannapat
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 559
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Book Description
Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.
Author: Zreik, Mohamad
Publisher: IGI Global
ISBN:
Category : Political Science
Languages : en
Pages : 406
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Book Description
In a world witnessing the transformative rise of China, the intricate dynamics of its soft power diplomacy have become a focal point of global attention. As geopolitical landscapes shift, the need to understand how China crafts its foreign policy, especially through the strategic use of soft power, becomes imperative. Soft Power and Diplomatic Strategies in Asia and the Middle East is a crucial resource to unraveling these complexities. The book addresses the post-COVID-19 changes in China's soft power application, providing an in-depth, comparative analysis of its diplomatic endeavors in the Middle East and East Asia. By exploring cultural exchanges, economic collaborations, and religious engagements, the book offers nuanced insights into China's strategies, making it an indispensable tool for academics, policymakers, diplomats, and those intrigued by contemporary geopolitics. This book aims to dissect the multifaceted approaches China employs to achieve its diplomatic objectives. From cultural initiatives to economic partnerships and religious engagements, the book unravels the adaptability and complexity of China's foreign policy mechanisms. Its primary objective is to provide a comparative framework for studying China's soft power diplomacy, filling a notable gap in existing scholarship. The interdisciplinary approach ensures rich, diverse analyses, fostering dialogues across international relations, Asian studies, and political science. By offering new theories, methodologies, and empirical data, the book not only challenges existing notions but also sparks further academic inquiry into the strategic use of soft power in foreign policy.
Author: Joseph S Nye Jr
Publisher: PublicAffairs
ISBN: 0786738960
Category : Political Science
Languages : en
Pages : 216
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Book Description
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Author: Maria Repnikova
Publisher: Cambridge University Press
ISBN: 1108892280
Category : Political Science
Languages : en
Pages : 128
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Book Description
This Element presents an overarching analysis of Chinese visions and practices of soft power. Maria Repnikova's analysis introduces the Chinese theorization of the idea of soft power, as well as its practical implementation across global contexts. The key channels or mechanisms of China's soft power examined include Confucius Institutes, international communication, education and training exchanges, and public diplomacy spectacles. The discussion concludes with suggestions for new directions for the field, drawing on the author's research on Chinese soft power in Africa.
Author: Branch, John D.
Publisher: IGI Global
ISBN: 1668459302
Category : Education
Languages : en
Pages : 453
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Book Description
Transnational higher education was triggered largely by the marketization of higher education, which itself manifests in such characteristics as academic rankings, institutional branding, and an emphasis on managerialism. Recent advances in technology, and the global COVID-19 pandemic, have also driven a “virtual” internationalization of higher education, with universities expanding their digital footprints overseas, accelerating their distance education offerings, and exploring such innovations as virtual exchange programs. Global Perspectives on the Internationalization of Higher Education documents contemporary perspectives on the internationalization of higher education and considers its history throughout the years in order to understand potential future directions. Covering key topics such as student recruitment, institutional branding, and student mobility, this premier reference source is ideal for administrators, principals, researchers, academicians, practitioners, scholars, instructors, and students.
Author: Ashutosh Kumar Dubey
Publisher: Elsevier
ISBN: 0443289484
Category : Technology & Engineering
Languages : en
Pages : 389
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Book Description
Computer Vision and Machine Intelligence for Renewable Energy Systems offers a practical, systemic guide to the use of computer vision as an innovative tool to support renewable energy integration.This book equips readers with a variety of essential tools and applications: Part I outlines the fundamentals of computer vision and its unique benefits in renewable energy system models compared to traditional machine intelligence: minimal computing power needs, speed, and accuracy even with partial data. Part II breaks down specific techniques, including those for predictive modeling, performance prediction, market models, and mitigation measures. Part III offers case studies and applications to a wide range of renewable energy sources, and finally the future possibilities of the technology are considered. The very first book in Elsevier's cutting-edge new series Advances in Intelligent Energy Systems, Computer Vision and Machine Intelligence for Renewable Energy Systems provides engineers and renewable energy researchers with a holistic, clear introduction to this promising strategy for control and reliability in renewable energy grids. - Provides a sorely needed primer on the opportunities of computer vision techniques for renewable energy systems - Builds knowledge and tools in a systematic manner, from fundamentals to advanced applications - Includes dedicated chapters with case studies and applications for each sustainable energy source
Author: Peter Holland
Publisher: Emerald Group Publishing
ISBN: 1800717814
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
The Emerald Handbook of Work, Workplaces, and Disruptive Issues in HRM considers the way work, employment and people is being managed across the globe, using a multidisciplinary range of voices to illustrate just how fundamental recent developments will be in reshaping work and employment.
Author: Smith, Brent
Publisher: IGI Global
ISBN: 1466697857
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Author: Kavo?lu, Samet
Publisher: IGI Global
ISBN: 1668491621
Category : Political Science
Languages : en
Pages : 297
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Book Description
Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.
