Global Marketing and Global Human Resources Management - Internationale Unternehmensführung PDF Download
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Author: Lena Schmidtmann
Publisher: GRIN Verlag
ISBN: 3638922413
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda, 3 entries in the bibliography, language: English, abstract: 1. Introduction The moving of the business world into an interdependent global economic system is referred to as globalization1. The principal goal of a globalization strategy is successful economic development in different countries, but we see also the influence of the globalization process on social, political and culture life. One of most difficult barriers for this process is cultural values and norms of civilisations. Despite of process of market and production globalization and as of world modernisation that could guide to universal civilisation, the countries are different, because their evolution process and culture are different. Even if there is no reason to think, that these differences bring to conflict between civilisations in future, it is necessary to know, that making contact between various cultural societies demands great effort. In following paper we will discuses about a global marketing management, a new-product development and implementation at the global market, and also about global human resources management. We will illustrate some aspects to which a manager of an international firm must do attention doing business. We look at such elements, which constitute a firm's global managing such as: brands and their attributes, distribution system, exactly said, differences in distribution system, then we look at principal facts challenging a new-product development. Each product must be viewed in light of how it is perceived by each culture with which it comes in contact. An established product in one culture may be considered an innovation in another is critical in planning and developing consumer products for foreign markets. If we will discuss about managing functions, we will examine also global human resource management.
Author: Lena Schmidtmann
Publisher: GRIN Verlag
ISBN: 3638922413
Category : Business & Economics
Languages : en
Pages : 37
Get Book Here
Book Description
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda, 3 entries in the bibliography, language: English, abstract: 1. Introduction The moving of the business world into an interdependent global economic system is referred to as globalization1. The principal goal of a globalization strategy is successful economic development in different countries, but we see also the influence of the globalization process on social, political and culture life. One of most difficult barriers for this process is cultural values and norms of civilisations. Despite of process of market and production globalization and as of world modernisation that could guide to universal civilisation, the countries are different, because their evolution process and culture are different. Even if there is no reason to think, that these differences bring to conflict between civilisations in future, it is necessary to know, that making contact between various cultural societies demands great effort. In following paper we will discuses about a global marketing management, a new-product development and implementation at the global market, and also about global human resources management. We will illustrate some aspects to which a manager of an international firm must do attention doing business. We look at such elements, which constitute a firm's global managing such as: brands and their attributes, distribution system, exactly said, differences in distribution system, then we look at principal facts challenging a new-product development. Each product must be viewed in light of how it is perceived by each culture with which it comes in contact. An established product in one culture may be considered an innovation in another is critical in planning and developing consumer products for foreign markets. If we will discuss about managing functions, we will examine also global human resource management.
Author: Mario Glowik
Publisher: Walter de Gruyter
ISBN: 3486709224
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.
Author: Claudia Finkbeiner
Publisher: Routledge
ISBN: 1317655818
Category : Education
Languages : en
Pages : 252
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Book Description
This collection argues that being aware of and reflecting on language form and language use is a powerful tool, not only in language learning, but also in wider society. It adopts an interdisciplinary stance: one chapter argues the need for Language Awareness in business contexts, while another examines the role of critical cultural awareness and Language Awareness in education as ‘bildung’. Others report on research studies in language classrooms and in teacher education. Language Awareness is interrogated from a range of perspectives such as peer interaction, teaching young learners, learner strategies and strategies for writing, online reading, and oral fluency training. The scope is global, including contributions from Canada, Germany, Iran, Japan, Spain, and the UK, and covers bilingual as well as multilingual contexts. The book will be of interest to language teachers, language teacher educators, other language professionals, and generally to the language aware. This book was originally published as a special issue of Language Awareness.
Author: Lena Christiaans
Publisher: Springer Science & Business Media
ISBN: 3658004568
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
Author: Marc-Michael H. Bergfeld
Publisher: BoD – Books on Demand
ISBN: 383347405X
Category :
Languages : en
Pages : 262
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Book Description
Author: Mario Glowik
Publisher: Taylor & Francis
ISBN: 1317402359
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
Author: Christian Homburg
Publisher: McGraw Hill
ISBN: 0077146050
Category : Business & Economics
Languages : en
Pages : 645
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Book Description
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Author: Ashish Malik
Publisher: Taylor & Francis
ISBN: 1000874265
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
This book offers an in-depth and recent account of the research in Artificial Intelligence (AI) technologies and how it is impacting and shaping the field of international human resource management (IHRM). Grounded in contemporary developments in the field of technological change and the Future of Work and the fourth industrial revolution (4IR), the book lays down a solid foundation by offering a comprehensive review of the field of AI and IHRM. It includes empirical research, including case studies of global MNEs and conceptual chapters focusing on the impact of AI on IHRM practices and therefore business-level outcomes of productivity, efficiency, and effectiveness through the adoption of AI-assisted HR applications. The chapters in this volume evaluate individual IHRM practices and study how they impact employee-level outcomes of job satisfaction, personalization, employee commitment and so on. Finally, the book concludes by identifying current gaps in the literature and offers directions for future research for scholars to develop and advance future research agendas in the field. This volume will be of great use to researchers, academics and students in the fields of business and management, especially those with a particular interest in new age technologies of operating business. The chapters in this book, except for Conclusion, were originally published as a special issue of The International Journal of Human Resource Management.
Author: Mario Glowik
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110653133
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 1785602322
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
