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Author: Richard S. Post
Publisher: McGraw Hill Professional
ISBN: 0071595341
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Author: Richard S. Post
Publisher: McGraw Hill Professional
ISBN: 0071595341
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Author: Nathalie Laidler-Kylander
Publisher: John Wiley & Sons
ISBN: 1118573404
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Author: Louise Porter
Publisher: CRC Press
ISBN: 1439895988
Category : Law
Languages : en
Pages : 299
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Book Description
In the past two decades, Australia has been the site of major police misconduct scandals and inquiries, leading to reform initiatives at the cutting edge of police integrity management practices. Presenting interviews with key informants and an analysis of key documents, Police Integrity Management in Australia: Global Lessons for Combating Police Misconduct offers a comprehensive study, conducted from 2008 to 2010, of strategies and systems in Australia. Providing a rare overview and critique of a full suite of policies, institutions, and programs adopted to combat misconduct in policing, this volume: Outlines the global problem of police misconduct and its effects Summarizes current knowledge about best practices in the field, the reality of corruption in Australia, and the reform agenda that has driven major change and experimentation Presents current integrity strategies in place in Australia, covering the rationales, evidence of effectiveness, and difficulties Explores undercover stings, drug and alcohol testing, mediation of complaints, ethics training, and regulating the police use of force Organized logically for ease of navigation, each chapter contains an "Emerging Issues" section, highlighting some of the more promising and/or innovative integrity strategies as well as looming concerns and ethical issues. The book concludes with an overall evaluation of the data presented in the body of the book, assessing the strengths and weaknesses of the Australian system and the implications for adoption of these strategies in other police departments around the world.
Author: Jan-Benedict Steenkamp
Publisher: Springer
ISBN: 1349949949
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Author: Marc Orlitzky
Publisher: Taylor & Francis
ISBN: 1317612264
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
This book highlights the interconnectedness of integrity with philosophical history, leadership, managerial decision-making, and organizational effectiveness in a wide variety of contexts (e.g., time theft in organizations and family business). Well-known researchers in business ethics from all around the world reframe the literature on integrity in business and management and develop updated and more comprehensive models of integrity. Integrity in Business and Management connects integrity to both ancient thought and the modern philosophy of pragmatism, but also explains how contemporary societal trends may shape the way we think about integrity. The final chapter warns against oversocialized conceptualizations of integrity and argues for a clear differentiation between personal integrity and moral integrity. Aimed at researchers and academics in the fields of business ethics and organizational leadership, Integrity in Business and Management explicates and critiques prior models of managerial integrity in a wide variety of disciplines, covering economics, moral philosophy, business ethics, organizational behavior, sociology, history, and psychology and offers a helpful set of readings in advanced undergraduate and postgraduate courses of business ethics, corporate governance, corporate social responsibility, and leadership to stimulate discussions about personal integrity, moral integrity, and organizational leadership.
Author: CCPS (Center for Chemical Process Safety)
Publisher: John Wiley & Sons
ISBN: 1119364264
Category : Science
Languages : en
Pages : 499
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Book Description
This book is an update and expansion of topics covered in Guidelines for Mechanical Integrity Systems (2006). The new book is consistent with Risk-Based Process Safety and Life Cycle approaches and includes details on failure modes and mechanisms. Also, example testing an inspection programs is included for various types of equipment and systems. Guidance and examples are provided for selecting and maintaining critical safety systems.
Author:
Publisher: Syntony Publishing
ISBN: 9780961317201
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Presents the author's theory of communication (called Syntonics model) based on neurolinguistic programming (NLP). Mastery of these management tactics will increase your ability to communicate and maximize your verbal and nonverbal impact.
Author: Nicholas Ind
Publisher: Kogan Page Publishers
ISBN: 9780749443993
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Author: Veselinova, Elena
Publisher: IGI Global
ISBN: 1522524185
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608800
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
