Author: Juan-Carlos Molleda
Publisher: John Wiley & Sons
ISBN: 1118673921
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Author: Juan-Carlos Molleda
Publisher: John Wiley & Sons
ISBN: 1118673964
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Author: Juan-Carlos Molleda
Publisher: John Wiley & Sons
ISBN: 1118673972
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Author: Kamal Dean Parhizgar
Publisher: Routledge
ISBN: 1135187134
Category : Business & Economics
Languages : en
Pages : 475
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Book Description
Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees, fumbling negotiations, and ultimately losing sales. In contrast, those who are willing to see the world from different perspectives may spot fresh opportunities. Bringing multiple cultures together results in synergy, in which two combined energies multiply and reinforce one another. Multicultural Behavior and Global Business Environments tells you not only how to create synergy, but also how to profit from it.Multicultural Behavior and Global Business Environments offers practical features to help students and managers understand diverse cultures, including: charts, maps, and tables showing specific cultural divergences detailed discussions of relevant theories in psychology, management, and ethics exercises and self-tests clear, skill-based objectives for each chapter definitions of the terms and processes of multiculturalization In the modern world, the key to prosperity--or failure--in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts, theories, and practical ideas for making multiculturalism work. This comprehensive volume is a crucial resource for every manager who belongs to a multinational organization, as well as students of both domestic and international business, political science, international relations, public administration, and educational administration.
Author: Yahya R. Kamalipour
Publisher: Rowman & Littlefield
ISBN: 1538121662
Category : Language Arts & Disciplines
Languages : en
Pages : 493
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Book Description
Global Communication: A Multicultural Perspective, Third Edition brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, international law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive. This book will help students understand the emergence of globalization and its effects on a worldwide scale. Features: Contributors represent Canada, Croatia, Holland, India, Germany, Sweden, Turkey, and the United States. End-of-chapter questions are updated and intended to stimulate classroom discussion. An expanded key terms and acronyms used in the book are included. An updated and comprehensive list of suggested readings provides students and instructors further information about the issues covered in this book. Helpful Internet links to information relevant to topics discussed are suggested throughout the book.
Author: Alan R. Freitag
Publisher: Routledge
ISBN: 1134061293
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 0415887275
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
Author: Damion Waymer
Publisher: Lexington Books
ISBN: 0739173413
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.
Author: Krishnamurthy Sriramesh
Publisher: Taylor & Francis
ISBN: 0805839224
Category : Intercultural communication
Languages : en
Pages : 601
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Book Description
Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135645493
Category : Business & Economics
Languages : en
Pages : 601
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Book Description
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
