Global Advertising, Attitudes, and Audiences PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Global Advertising, Attitudes, and Audiences PDF full book. Access full book title Global Advertising, Attitudes, and Audiences by Tony Wilson. Download full books in PDF and EPUB format.
Author: Tony Wilson
Publisher: Routledge
ISBN: 113693362X
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling—often from West to East—is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the 'worlds' constructed by product branding.
Author: Tony Wilson
Publisher: Routledge
ISBN: 113693362X
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling—often from West to East—is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the 'worlds' constructed by product branding.
Author: Patricia Rossi
Publisher: Springer
ISBN: 3319687506
Category : Business & Economics
Languages : en
Pages : 315
Get Book Here
Book Description
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Robert Levine
Publisher: John Wiley & Sons
ISBN: 0471266345
Category : Psychology
Languages : en
Pages : 290
Get Book Here
Book Description
Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated. He takes a hands-on approach to looking behind the curtain of shilling and pitch by showing pitchmen at work.
Author: Moshfique Uddin
Publisher: Routledge
ISBN: 1135045151
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
Cross-border mergers and acquisitions (CBM&As) activity has become an important vehicle for firms’ internationalization and corporate restructuring over the past three decades. Despite the huge volume of global CBM&A activity, however, there are few books which carefully explore the strategies, motives, and consequences of global mergers and acquisitions. This book discusses and synthesizes the theoretical literature on the motivation and performance of international merger activities. Focusing on the UK as a top acquiring country in the European Union, the authors explore the recent trends in cross-border mergers and acquisitions, motives for cross-border mergers and acquisitions, the mergers integration process, home and host countries’ macroeconomic consequences on mergers and acquisitions, and shareholder’s wealth effects on CBM&A. This book explores and sheds much-needed light on the UK CBM&A market, what drives it, and what lessons can be learned for other regions around the globe.
Author: Bill Roche
Publisher: Routledge
ISBN: 1135055548
Category : Business & Economics
Languages : en
Pages : 251
Get Book Here
Book Description
How has the recession affected the conduct of human resource management? How have HR departments and managers fared? Have leading firms taken measures to sustain and revive their businesses through innovative HR measures? How have union representation and influence been affected? Is the recession reshaping work and employment practices? These are among the questions answered in Recession at Work, the first systematic study in Europe to deal with the effects of the economic crisis on people at work. Drawing on survey data for Ireland provided by nearly 500 managers responsible for human resources, on focus groups of HR managers and trade union officials, and on detailed case studies of six major firms, the book provides an unrivalled picture of the effects of the current recession on how people are managed and how they are represented by trade unions. Examining the effects of the Irish recession on work and employment in the context of international experience and commentary, this book provides detailed information and analysis on the ways in which firms have sought to handle the challenges that have arisen since the severe reverse in Ireland’s economic fortunes in 2008.
Author: Steven Silver
Publisher: Routledge
ISBN: 1135014817
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
In recent years, there has been increasing implementation of group and team decision-making within organizations, much of it managed electronically, between members of what are "virtual" groups or teams. Recent research into effective team implementation emphasizes "trust" as an intermediary process, and trust must be a part of any account of team decision-making. This book provides an integrated framework that represents process in decision-making by interactive groups and teams. This framework furthers both our understanding of process and our capabilities in implementation, based on an account of group decision-making that differentiates the information types contributing to decision quality and relates them to process in interactive groups and teams. Author Steve Silver emphasizes the social structure that is inherent in the interaction of decision-makers as group or team members and effects on the information they exchange.
Author: Terri Lituchy
Publisher: Routledge
ISBN: 1136278680
Category : Business & Economics
Languages : en
Pages : 350
Get Book Here
Book Description
This book offers a comprehensive look at the current literatures and research based on empirical data from across different countries in Africa. It focuses on the work of leading scholars of management in and around Africa and the African Context, exploring whether we can at this point refer to ‘African Management’ as an emerging and distinct stream in the scholarly discourse in management. The main themes are macro and micro issues of Management in Africa, each chapter illustrating the historical or traditional view of Management in Africa versus the newer western business management perspective. This book presents current, in-depth, rigorous research and identifies future research and propositions, enabling scholars and students to gain an in-depth understanding of management as it is evolving and practiced in Africa.
Author: Paul Godfrey
Publisher: Routledge
ISBN: 1317633180
Category : Business & Economics
Languages : en
Pages : 227
Get Book Here
Book Description
Informal economic activity, defined as exchanges made by individuals and organizations in extra-legal or non-bureaucratic contexts, represents a significant and growing share of global economic activity. The informal economy brings to mind images of street vendors in markets and bazaars throughout the developing world; indeed, informal economic activity ranges from 25-75% of economic activity, depending on the country under study. Informal activity also includes "under the table," or "off the books" business in the developed world, such as informal labor arrangements in child care, construction, or home cleaning in the United States or Western Europe. What many fail to realize, however, is the increasing presence of informal economic activity in the developed world’s largest corporations and most innovative entrepreneurial ventures, such as technology development work in Silicon Valley, open source software agreements, or employment arrangements between "technology stars" and firms. Management, Society, and the Informal Economy brings to light the role of the informal economy in the 21st century. The book does more than illuminate, however – it also calls for increased focus on the informal economy by management scholars. Each chapter contains a call to action, as well as practical and methodological advice for scholarship on the topic. Management, Society, and the Informal Economy contains a multi-faceted set of arguments, descriptions, and illustrations designed to convince management scholars that they should attend to the informal economy and view it as a serious and rigorous context for theorizing, empirical research, and even practical advocacy.
Author: Abol Jalilvand
Publisher: Routledge
ISBN: 1136644903
Category : Business & Economics
Languages : en
Pages : 496
Get Book Here
Book Description
The asymmetry of responsibilities between management and corporate governance both for day-to-day operations and the board’s monthly or quarterly review and evaluation remains an unresolved challenge. Expertise in the area of risk management is a fundamental requirement for effective corporate governance, if not by all, certainly by some board members. This means that along with board committees such as "compensation", "audit", "strategy" and several others, "risk management" committees must be established to monitor the likelihood of certain events that may cause the collapse of the firm. Risk Management and Corporate Governance allows academics and practitioners to assess the state of international research in risk management and corporate governance. The chapters overlay the areas of risk management and corporate governance on both financial and operating decisions of a firm while treating legal and political environments as externalities to decisions undertaken.
