Author: Geoffrey Payzant
Publisher: Key Porter Books
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 230
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Book Description
Dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband Internet and mobile communication, companies are able to create closer dialogues with key customers. The text analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. These new technologies have far-reaching consequences for marketing, sales and customer service.
Author: Helen Mesaros
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 504
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Book Description
"Bravo Fortissimo Glen Gould" is an exceptionally written psychobiography of piano virtuoso Glenn Gould, the musical genius who was said to hold a magical power over his audience. His untimely death at age fifty prompted the author to conduct extensive research into Gould's life. Richly nformative, entertaining, and wonderfully thought-provoking, readers will find it to be a truly "human" sotry that uncovers Gould's life one layer at a time.
Author: Peter Pesic
Publisher: MIT Press
ISBN: 0262543893
Category : Music
Languages : en
Pages : 339
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Book Description
An exploration of polyphony and the perspective it offers on our own polyphonic brains. Polyphony—the interweaving of simultaneous sounds—is a crucial aspect of music that has deep implications for how we understand the mind. In Polyphonic Minds, Peter Pesic examines the history and significance of “polyphonicity”—of “many-voicedness”—in human experience. Pesic presents the emergence of Western polyphony, its flowering, its horizons, and the perspective it offers on our own polyphonic brains. When we listen to polyphonic music, how is it that we can hear several different things at once? How does a single mind experience those things as a unity (a motet, a fugue) rather than an incoherent jumble? Pesic argues that polyphony raises fundamental issues for philosophy, theology, literature, psychology, and neuroscience—all searching for the apparent unity of consciousness in the midst of multiple simultaneous experiences. After tracing the development of polyphony in Western music from ninth-century church music through the experimental compositions of Glenn Gould and John Cage, Pesic considers the analogous activity within the brain, the polyphonic “music of the hemispheres” that shapes brain states from sleep to awakening. He discusses how neuroscientists draw on concepts from polyphony to describe the “neural orchestra” of the brain. Pesic’s story begins with ancient conceptions of God’s mind and ends with the polyphonic personhood of the human brain and body. An enhanced e-book edition allows the sound examples to be played by a touch.
Author: Sandrine Revel
Publisher: NBM
ISBN: 1681120674
Category : Comics & Graphic Novels
Languages : en
Pages : 138
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Book Description
Glenn Gould was a Canadian pianist, a child genius who became a worldwide superstar of classical music remembered for, among others, his almost revolutionary interpretations of Bach. This graphic novel biography seeks to understand the eccentric personality behind the persona. Who is the mysterious Glenn Gould? Why did he abruptly end his career as a performing musician? Why did he become one of the very first of his peers to disappear from the public eye like J.D. Salinger? Sandrine Revel delves into the life of Gould with hand painted illustrations and the viewpoint of an adoring fan. 2017 marks a number of important anniversaries for Gould: the 85th of his birth and 35th of his death but also the 60th of his legendary tour of Russia, a first for a Western artist, and of his debuts with the worlds' leading orchestras.
Author: Jonathan Harnum
Publisher:
ISBN: 9780970751218
Category :
Languages : en
Pages : 275
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Book Description
talent means almost nothing when it comes to getting better at anything, especially music. Practice is everything. This book covers essential practice strategies and mindsets you won't find in any other book. You'll learn the What, Why, When, Where, Who, and especially the How of great music practice. You'll learn what research tells us about practice, but more importantly, you'll learn how the best musicians in many genres of music think about practice, and you'll learn the strategies and techniques they use to improve. This book will help you get better faster, whether you play rock, Bach, or any other kind of music.
Author: Goeffrey Payzant
Publisher:
ISBN:
Category :
Languages : en
Pages : 192
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Book Description
Author: Peter F. Ostwald
Publisher: W. W. Norton & Company
ISBN: 9780393318470
Category : Biography & Autobiography
Languages : en
Pages : 380
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Book Description
In this acclaimed biography, the late Peter Ostwald--himself an accomplished violinist and longtime personal friend of Gould's--raises many questions about Gould and his music, and lays bare the energy and contradiction behind his brilliance. Photos. NPR feature.
Author: Geoffrey Payzant
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 214
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Book Description
Author: Paul Elie
Publisher: Union Books
ISBN: 1908526416
Category : Biography & Autobiography
Languages : en
Pages : 731
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Book Description
Johann Sebastian Bach – celebrated pipe organist, court composer and master of sacred music – was also a technical pioneer. Working in Germany in the early eighteenth century, he invented new instruments and carried out experiments in tuning, the effects of which are still with us today. Two hundred years later, a number of extraordinary musicians have utilised the music of Bach to thrilling effect through the art of recording, furthering their own virtuosity and reinventing the composer for our time. In Reinventing Bach, Paul Elie brilliantly blends the stories of modern musicians with a polyphonic account of our most celebrated composer’ s life to create a spellbinding narrative of the changing place of music in our lives. We see the sainted organist Albert Schweitzer playing to a mobile recording unit set up at London’ s Church of All Hallows in order to spread Bach’ s organ works to the world beyond the churches, and Pablo Casals’ s Abbey Road recordings of Bach’ s cello suites transform the middle-class sitting room into a hotbed of existentialism; we watch Leopold Stokowski persuade Walt Disney to feature his own grand orchestrations of Bach in the animated classical-music movie Fantasia – which made Bach the sound of children’ s playtime and Hollywood grandeur alike – and we witness how Glenn Gould’ s Goldberg Variations made Bach the byword for postwar cool. Through the Beatles and Switched-on Bach and Gö del, Escher, Bach – through film, rock music, the Walkman, the CD and up to Yo-Yo Ma and the iPod – Elie shows us how dozens of gifted musicians searched, experimented and collaborated with one another in the service of a composer who emerged as the prototype of the spiritualised, technically savvy artist.
Author: Hans Jørgen Jensen
Publisher: Ovation Press, Ltd.
ISBN:
Category : Music
Languages : en
Pages : 156
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Book Description
ViolinMind is a pedagogical method book that focuses on intonation. It is a transcription for the violin of CelloMind published in 2017 by Ovation Press, Ltd. The co-authors of ViolinMind are Hans Jørgen Jensen, Professor of Cello at the Bienen School of Music at Northwestern University and Grigory Kalinovsky, Professor of Music (Violin) at Indiana University Jacobs School of Music. The mystery of intonation is dissected by defining the scientific principles behind it, and providing easy, intuitive examples of the three main kinds of intonation systems used today: Equal Temperament, Just, and Pythagorean. Playing with exquisite intonation has mostly been reserved for those who possess a strong intuitive sense of pitch and harmonic color; however, ViolinMind breaks down this barrier using a highly detailed, systematic approach, making the process of acquiring a sophisticated sense of intonation similar to any other technical skill. Chapters in the book explore in great detail topics such as the harmonic overtone series, the scientific principles behind Cents, the syntonic comma, the just scales, the Pythagorean comma, the Pythagorean semitones, advanced sympathetic vibrations, Tartini tones, and double stops studies in tritones. All chapters in the book include numerous practical samples and listening exercises that bridge the gap between the theory and its application. The chapters on intonation conclude with practical examples from the following repertoire: intonation performance practice in the Bach Sonatas and Partitas for Violin Solo (BWV 1001-1006), and intonation performance practice with piano. The appendices in the book provide detailed explanations about the Helmholtz intonation chart, the harmonic series, just intonation, the Schisma, as well as an illustration of two violin fingerboards from two method books from the 18th century showing pitch distribution for just intonation and Pythagorean intonation respectively.
