Gimme! The Human Nature of Successful Marketing PDF Download
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Author: John Hallward
Publisher: John Wiley & Sons
ISBN: 0470117400
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Author: John Hallward
Publisher: John Wiley & Sons
ISBN: 0470117400
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 283
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Book Description
Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You're not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the 'less is more' approach and stop feeling overwhelmed use 'proven' marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online! Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact--they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change.
Author: Malene Bendtsen
Publisher: Publishing Rebel
ISBN: 879720952X
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote. This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing. The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe. This book will: - Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead - Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing - Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be ‘unreachable’ by traditional marketing, while increasingly empowering consumers to act as voluntary marketers - Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success - Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience - Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors - Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect more strongly with your audience.
Author: Jim Nelems
Publisher: Taylor Trade Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book reveals the true secrets of market research and lays out useful information the author has learned during his long career.
Author: Mark W. Schaefer
Publisher:
ISBN: 9781733553308
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why it's time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size.
Author: Malene Bendtsen
Publisher:
ISBN: 9781097551057
Category :
Languages : en
Pages : 256
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Book Description
MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote. This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing. The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe. This book will: 📚Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead 📚Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing 📚Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be 'unreachable' by traditional marketing, while increasingly empowering consumers to act as voluntary marketers 📚Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success 📚Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience 📚Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors 📚Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success MARKETING MADE HUMAN is a new addition to the tradition of marketing for small business and branding textbooks by authors such as Mark Schaefer, Mari Smith, Guy Kawasaki, and Pat Flynn. The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect in a stronger way with your audience.
Author: John Grant
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: Dan Hill
Publisher: Kogan Page Publishers
ISBN: 0749459239
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Author: Paul Molinari
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Modern Marketing Wisdom From The Classics: Unlock Time-Tested Strategies for Today's Competitive Marketplace Ever wondered how to merge the tried-and-true tactics of yesteryear's masters with today's fast-paced marketing landscape? Enter the "Modern Marketing Wisdom From The Classics" series-a three-book anthology that serves as a conduit between the timeless teachings of Machiavelli, Plato, and Sun Tzu, and the dynamic world of modern marketing. Book 1: "The Prince of Marketing - Machiavellian Principles for Modern Marketers" Harness the cunning strategies of Machiavelli to navigate the labyrinthine corridors of modern-day marketing politics. Learn how to wield power and influence to outmaneuver the competition and earn unwavering loyalty from your target audience. Connecting the dots between Machiavellian principles and modern-day marketing. Public Perception: Just like a ruler, a brand needs to manage how it's perceived by its audience. Take Apple, for example. It's always positioned itself as an innovative, forward-thinking brand. It doesn't just sell tech products; it sells a lifestyle. By tightly controlling its narrative, Apple enjoys a strong and loyal customer base, just like a Machiavellian prince would want. Fear and Love: Brands aim to be both loved for their quality and feared for their irreplaceability. Think about how some SaaS companies position themselves. They offer indispensable solutions that solve big problems, making the thought of leaving their ecosystem almost fearful for the consumer. Salesforce comes to mind. Realpolitik: Be practical. Brands often have to pivot or adapt strategies to remain competitive. For example, consider how Netflix moved from DVD rentals to streaming and then to content creation. Netflix saw where the puck was going and skated there, ethics or traditional business models be damned. It's a lesson in realpolitik straight out of Machiavelli's playbook. Preparation: Just as a prince should always prepare for war, brands must always prepare for competition and market shifts. This means everything from monitoring social listening tools to competitive intelligence. A well-prepared brand is a resilient brand. Human Nature: Machiavelli was a keen observer of human nature, and good marketers need to be as well. Understanding consumer psychology is essential for effective marketing campaigns. If you can predict behavior, you can influence it. Alliances and Partnerships: Forming partnerships can be beneficial, but they come with risks, just as Machiavelli warned. Always vet potential partners thoroughly and keep an eye out for shifts in the balance of power within the relationship. Ethics: While Machiavelli may advise a disregard for ethics in political leadership, modern consumers increasingly care about the ethics of the brands they support. So, the Machiavellian approach may not be a one-size-fits-all strategy here. Ethical cautionary tales like Volkswagen's "Dieselgate" comes to mind. Skill Over Luck ("Fortuna"): While luck may play a role in marketing (a tweet going viral, for instance), a skilled marketer will know how to amplify luck or even manufacture it through precise planning and execution.
Author: Fons Van Dyck
Publisher: Kogan Page Publishers
ISBN: 0749471492
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
