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Getting Started in Communication

Getting Started in Communication PDF Author: Michael Norton
Publisher: SAGE
ISBN: 9780761998198
Category : Business & Economics
Languages : en
Pages : 190

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Book Description
This handbook highlights the importance of communications and public relations for building a successful organisation, mobilising support, and helping the organisation achieve its aims and objectives. It provides all the basics to help develop an effective communications strategy and a plan of action, and covers the main techniques involved, including:/-/- Leaflets, newsletters, publications, and reports/-/- Websites, Internet mailing, video and other audio-visual media/-/- How to get coverage in the print and broadcast media/-/- How to monitor feedback and response./-//-/The presentation is simple and clear and includes worked examples, case studies and exercises. The authors also provide useful tips on writing clearly, editing, illustration and design. Immensely practical and easy to follow, this do-it-yourself handbook will be of considerable use to NGOs, public sector organisations, those working for social change, and anyone interested in communications and public relations.