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Author: Michael Gershman
Publisher:
ISBN: 9781852511609
Category : Brand name products
Languages : en
Pages : 270
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Book Description
Introduces the concept of re-marketing to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
Author: Michael Gershman
Publisher:
ISBN: 9781852511609
Category : Brand name products
Languages : en
Pages : 270
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Book Description
Introduces the concept of re-marketing to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
Author: Peter Merrill
Publisher:
ISBN: 9780873897334
Category : Benchmarking (Management)
Languages : en
Pages : 0
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Book Description
Author: Ronald Bagliere
Publisher: Next Chapter
ISBN:
Category : Fiction
Languages : en
Pages : 344
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Book Description
Imagine this: you're sixty years old, divorced, broke. You've squandered away being the husband and father you should've been to your wife and children in your quest for status among your architect peers. Don't worry: that's all about to change. Unfortunate encounters with large trucks on the highway have a way of altering your plans, like jettisoning you back into the past to wake up next to a woman you dated in college. You're also about to realize she hasn't aged a day - and neither have you. Thirty years stripped away, just like that. And as a bonus, you have a six-year-old son you have no recollection of. You also have a new home, a brand new career, new friends and family, and skills you never had in your old life. There's nothing like straddling two distinct lives, trying to figure out how you know some things and yet not others. If only you could remember your past in this new world. But what do people really know about you that you don't know about yourself? What kind of person are you? What secrets have you kept from those you love in this life? Is this your chance to redeem yourself, or are you fated to repeat the life you left behind and end up alone again? Better figure it out, and quick.
Author: A.M. Arthur
Publisher: Carina Press
ISBN: 1426899572
Category : Fiction
Languages : en
Pages : 219
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Book Description
In this steamy romantic suspense novel, a straight cop navigates his feelings for a male best friend while a serial killer is on the prowl. Detective Nathan Wolf might just be a junior detective, but he tackles every case with the passion that he lacks in his personal life. A series of failed relationships with women has left him still single at thirty-four—because he’s too scared to admit to his longtime crush on his best friend James. Dr. James Taggert likes to keep his profession as a psychiatrist separate from his party-animal persona. Known around the gay clubs as “Tag,” he’s the guy who screws them, leaves them, and never looks back. But James’s drinking is getting heavier, and when bad memories from the past resurface, he’s close to becoming the worst version of himself. After a drunken blackout ends in a hot and heavy make-out session with his very straight best friend, James has no memory of the steamy affair. But Nathan isn’t sorry for the kisses that James can’t remember. Nathan finally musters the courage to tell James how he really feels, but a life-altering event might force them apart before they can ever be together.
Author: Rachel Brimble
Publisher: Lyrical Press
ISBN: 1616502258
Category : Fiction
Languages : en
Pages : 248
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Book Description
She's back, but this time she's a mother. . .intent on protecting her young. Two years after her husband's death, Kate Marshall returns home seeking security and stability for her three-year-old daughter. But when her path crosses with ‘the one who got away'. . .her husband's best friend, she has to fight the desire to be with him for the sake of further heartbreak for her and her daughter. A tough, straight talking theatrical agent, Mark Johnston is dangerously handsome, exceedingly rich, irresistibly charming – and branded by the tabloids as one of the UK's most eligible bachelors. So even though Mark lost the girl of his dreams to his best friend, he finds no hardship in being single. Or so he thought.Determined not to lose her a second time, Mark has to find a way to convince her they can work. But can Kate cope with the media interest and ruthless, money-hungry clients surrounding him, being anywhere near her daughter? Or accept that Mark Johnston is really the family man he claims to be? 72,721 Words
Author: Chana Levitan
Publisher: Hachette UK
ISBN: 1455525073
Category : Family & Relationships
Languages : en
Pages : 122
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Book Description
There is no rule that says heartbreak must be a prerequisite for good judgment. If you don't want to be a divorce statistic and are ready for a long-lasting relationship, this book's for you. In today's divorce culture, too many people have stopped trusting their ability to build a loving and lasting marriage. Now renowned relationship coach and counselor Chana Levitan reveals the 10 essential questions everyone should ask before saying "I do." Readers will learn how to: spot long-term potential; know the difference between infatuation and love-how they work against each other and yet how they can work together; reevaluate their approach to love and what they really need to succeed in building a loving marriage; gain the confidence to steer through the decision making process of dating; and more. Filled with real-life anecdotes and insightful advice, I Only Want to Get Married Once helps readers get it right the first time.
Author:
Publisher: Taylor & Francis
ISBN: 1136659617
Category :
Languages : en
Pages : 215
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Book Description
Author: James F. Dunnigan
Publisher: iUniverse
ISBN: 0595184464
Category : History
Languages : en
Pages : 506
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Book Description
This is the second edition of a book about a little understood subject, the dramatic reform of the American military, and particularly the U.S. Army, between the end of the Vietnam war and the Persian Gulf war of 1990-91. The second edition material carries the study through the 1990s and a few years beyond. We cover a lot of subjects that few Americans are familiar with. The reforms after Vietnam were more driven by the results of the 1973 Arab-Israeli war and paid for by defense spending increases begun by president Carter. The end of the Cold War ended up creating a need for more reforms.
Author: Conway Sean Conway
Publisher: iUniverse
ISBN: 1440170061
Category : Fiction
Languages : en
Pages : 230
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Book Description
From the author of Gillis Huckabee comes Sean Conway's powerful first collection of short stories. In storySouth Magazine's Million Writer's Award-nominated "Scratch," a divorced man tries to control a raging breakout of poison ivy while his personal life erupts violently out of control. In "Ashes, Ashes" an unemployed laborer is unable to look forward, so consumed by his role in devastating events of the past. And in "January Thaw" a single mother struggles to let go of the life she once envisioned for the uncharted path of her present when her recently-widowed father moves in with her and her young son. Despite its title, The Slowpoke's Guide to Getting It Right is not, in fact, a guide. It is not a how-to book. If anything, these stories combine to form a how-not-to guide. Sean Conway's characters distract themselves from facing truths; they blame others for their own tragic decisions; they find themselves suddenly unprepared, face-to-face with life situations that they should have seen coming a mile away, but, like many of us, missed. Like many of us-perhaps even all of us-they're slowpokes.
Author: Peter Bock
Publisher: Academic Press
ISBN: 0128161663
Category : Technology & Engineering
Languages : en
Pages : 468
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Book Description
Getting it Right: R&D Methods for Science and Engineering, Second Edition, is an authoritative guide to the methodologies that produce coherent and complete R&D projects. Based on the author’s experience in large industrial firms, this book addresses the avoidance of common pitfalls that engineers and scientists routinely face in industry and academia. Special emphasis is placed on the comprehensive analysis of project problems, requirements, objectives, the use of standard and consistent terminology and procedures, the design of rigorous and reproducible experiments, the appropriate reduction and interpretation of project results, and the effective communication of project design, methods, results, and conclusions, embedded in a clear and modern framework of the Scientific Method. This fully updated new edition also includes an extended case study from industry, additional material about the evolution of knowledge and science and technology and a special focus on the discovery and nurture of technical innovation, both of which reinforce the importance of adherence to the described methodology in both academic and industrial venues. Professional engineers and researchers will find a highly consistent and practical reference for the rigorous conduct and clear communication of complex R&D projects. Students will also find a palatable introduction to the critical concepts of knowing, doing, and Getting it Right. Presents a standard methodology for conducting rigorous and complete R&D projects Includes a detailed case study from an experienced R&D research scientist and engineer Provides a consistent framework for knowledge organization and the Scientific Method
