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Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855373
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: Rich Armstrong
Publisher: Advantage Media Group
ISBN: 9781642251302
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Though technology has evolved at hyper speed over the past hundred years, management styles have mostly stayed the same. The higher-ups make the decisions, and the employees grind it out, often without knowing the endgame. In 1983, Jack Stack created a new game: The Great Game of Business. Get In The Game further explains the rules of this Game: to win, you must get everyone at all levels of the business as informed, involved, and engaged as the owner. This book offers a step-by-step guide on how to teach employees the numbers, show them the big picture, and let them have a say in the company's future. The Game has already benefited thousands of companies: Is yours ready to get in The Game?
Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855373
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: Deborah L. Brake
Publisher: NYU Press
ISBN: 0814760392
Category : Law
Languages : en
Pages : 298
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Book Description
Title IX, a landmark federal statute enacted in 1972 to prohibit sex discrimination in education, has worked its way into American culture as few other laws have. The subject of web blogs and T-shirt slogans, it is credited with opening the doors to the massive numbers of girls and women now participating in competitive sports, yet few people fully understand the extent to which it has succeeded in challenging the gender norms that have circumscribed women's place in society more generally. In this legal analysis of Title IX, the author, a law professor assesses the statute's successes and failures. She provides an understanding and appreciation of what Title IX has accomplished, while taking a critical look at the places where it has fallen short.
Author: Tim Chartier
Publisher: University of Chicago Press
ISBN: 022681114X
Category : Computers
Languages : en
Pages : 137
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Book Description
"An accessible, illustrated introduction to statistics and sports analytics for fanatics and newcomers alike. On February 27, 2013, NBA shooter Steph Curry wowed crowds when he sunk eleven out of thirteen three-pointers-only seven other players, including the likes of Michael Jordan and Kobe Bryant, had scored more in the history of games at Madison Square Garden. Four years later, the University of Connecticut women's basketball team won their 100th straight game, defeating South Carolina 66-55. And in 2010, one sports forecaster-an octopus named Paul-correctly predicted the outcome of all of Germany's matches in the World Cup. These are surprising events. Are they truly improbable? Mathematician and sports analytics expert Tim Chartier shows readers how to answer that question-condensing complex data modeling down to coin tosses and dice throws to give readers an introduction to statistics and a new way to enjoy sporting events. Chartier leads readers through modeling experiments with accessible tools and few formulas to develop an intuitive sense of the improbable. For example, to see how likely you are to beat Curry's three-pointer feat, take into account Curry's 45.3 percent three-point shooting average in 2012-2013. Take a coin and assume heads is making the shot (slightly better than Curry at a 50 percent chance). Can you imagine getting heads eleven out of thirteen times? We soon get a sense of the improbability of Curry's feat. The book includes exercises for sports experimentation and engaging illustrations in comic book-style by illustrator Ansley Earle. The result allows all readers to predict and examine the likelihood of sports events for those who have never encountered formal statistics, who don't have the programming skills to run simulations, and may have never heard of sports analytics, but enjoy watching sports"--
Author: Cal Ripken, Jr.
Publisher: Penguin
ISBN: 1440631921
Category : Self-Help
Languages : en
Pages : 273
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Book Description
Baseball's all-time Iron Man, Cal Ripken, Jr., retired from baseball in 2001 after breaking countless records, including Lou Gehrig's record for consecutive games played. Now, in Get in the Game, he gives us his insights on hard work and success that can be applied on and off the field, based on stories from his exhilarating career in baseball. Get in the Game includes Ripken's 8 Elements of Perseverance: 1. The Right Values 2. A Strong Will to Succeed 3. Love What You Do 4. Preparation 5. Anticipation 6. Trusting Relationships 7. Life Management 8. The Courage of Your Convictions Ripken is admired not only for his relentless perseverance but also for his unparalleled integrity. From his numerous public-speaking engagements each year to his weekly "Ask Cal" column for the Baltimore Sun, Cal Ripken, Jr., is a sought-after advisor and role model to fans from all walks of life.
Author: Joe Slack
Publisher: CRC Press
ISBN: 1000783413
Category : Games & Activities
Languages : en
Pages : 216
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Book Description
Making a great board game and pitching it to publishers are two completely different things. If you’ve got a game that you want to share with the world but don’t know what to do next, this book will help you navigate through exactly what steps to take. You’ll discover: How to find the right publisher Exactly what publishers are looking for How to create a sell sheet that will actually sell your game How to negotiate the best deal and get paid more for your game What to look out for in contracts to make sure you don’t get exploited You’ll learn from Joe’s experiences as a full-time board game designer and instructor, along with tips and stories from a dozen other published designers, plus the exact things that publishers want. Direct from 16 established publishers.
Author: Zek Valkyrie
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Art
Languages : en
Pages : 244
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Book Description
This book explores how after 20 years of existence, virtual world games have evolved: the social landscapes within digital worlds have become rigid and commodified, and "play" and "fun" have become rational and mechanical products. Twenty million people worldwide play Massively Multi-Player Online Role Playing Games (MMORPGs). Online role-playing gaming is no longer an activity of a tiny niche community. World of Warcraft—the most popular game within the genre—is more than a decade old. As technology has advanced and MMORPGs became exponentially more popular, gaming culture has evolved dramatically over the last 20 years. Game Worlds Get Real: How Who We Are Online Became Who We Are Offline presents a compelling insider's examination of how adventuring through virtual worlds has transformed the meaning of play for millions of gamers. The book provides a historical review of earlier incarnations of virtual world games and culture in the late 1990s, covering the early years of popular games like EverQuest, to the soaring popularity of World of Warcraft, to the current era of the genre and its more general gaming climate. Author Zek Valkyrie—a researcher in the areas of gaming culture, digital communities, gender, sexualities, and visual sociology as well as an avid gamer himself—explores the evolution of the meaning of "play" in the virtual game world, explains how changes in game design have reduced opportunities for social experimentation, and identifies how player types such as the gender switcher, the cybersexual, the explorer, and the trial-and-error player have been left behind in the interest of social and informational transparency.
Author: Francesco Sapio
Publisher: Packt Publishing Ltd
ISBN: 1784393290
Category : Computers
Languages : en
Pages : 472
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Book Description
Build a tower defense game and earn delectable C# treats by baking cupcakes and fighting fearsome sweet-toothed pandas About This Book Build a complete and exciting 2D Tower Defense game from scratch. Understand and learn to perform each phase of the game development pipeline Homework and exercises to improve your skills and take them to the next level Who This Book Is For If you are looking forward to get started with 2D game development, either if you are a newcomer to this world, or you came from 3D games or other game engines, this book is for you. Although there are many references to other resources throughout the book, it is assumed that you have a general understanding of C# and its syntax and structure. What You Will Learn Import and set up assets for 2D game development Design and implement dynamic and responsive User Interfaces Create and handle complex animation systems Unlock all the potentiality of the physics engine Implement Artificial Intelligence algorithms to give intelligence to your NPCs Script gameplay and overall bring your ideas to life In Detail Want to get started in the world of 2D game development with Unity? This book will take your hand and guide you through this amazing journey to let you know exactly what you need to build the games you want to build, without sacrificing quality. You will build a solid understanding of Unity 5.x, by focusing with the embedded tools to develop 2D games. In learning about these, along with accurate explanations and practical examples, you will design, develop, learn how to market and publish a delectable Tower Defense game about cupcakes versus pandas. Each chapter in this book is structured to give you a full understanding on a specific aspect of the workflow pipeline. Each of these aspects are essential for developing games in Unity. In a step-by-step approach, you will learn about each of the following phases: Game Design, Asset Importing, Scripting, User Interfaces, Animations, Physics, Artificial Intelligence, Gameplay Programming, Polishing and Improving, Marketing, Publishing and much more. This book provides you with exercises and homework at the end of each chapter so that you can level up your skills as a Unity game developer. In addition, each of these parts are centered on a common point of discussion with other learners just like you. Therefore, by sharing your ideas with other people you will not only develop your skills but you will also build a network. Style and approach This is a fun step-by-step approach in the whole pipeline of 2D game development in Unity, which is explained in a conversational and easy-to-follow style. Each topic is explained sequentially, allowing you to experience both basics and advanced features of Unity. By doing this, the book is able to provide you with a solid grasp on each of the topics. In this way, by engaging with the book's content, exploring the additional references to further readings and completing the homework sections, you are able to challenge yourself and apply what you know in a variety of ways. Once you have finished reading this book, you will be well on your way to developing games from start to finish!
Author: Neils Clark
Publisher: McFarland
ISBN: 0786453494
Category : Games & Activities
Languages : en
Pages : 212
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Book Description
An eleven-year-old boy strangled an elderly woman for the equivalent of five dollars in 2007, then buried her body under a thin layer of sand. He told the police that he needed the money to play online videogames. Just a month later, an eight-year-old Norwegian boy saved his younger sister's life by threatening an attacking moose and then feigning death when the moose attacked him--skills he said he learned while playing World of Warcraft. As these two instances show, videogames affect the minds, bodies, and lives of millions of gamers, negatively and positively. This book approaches videogame addiction from a cross-disciplinary perspective, bridging the divide between liberal arts academics and clinical researchers. The topic of addiction is examined neutrally, using accepted research in neuroscience, media studies, and developmental psychology.
Author: Tracy Fullerton
Publisher: CRC Press
ISBN: 1578202221
Category : Performing Arts
Languages : en
Pages : 480
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Book Description
As experienced teachers of novice game designers, the authors have discovered patterns in the way that students grasp game design - the mistakes they make as well as the methods to help them to create better games. Each exercise requires no background in programming or artwork, releasing beginning designers from the intricacies of electronic game production and allowing them to learn what works and what doesn't work in a game system. Additionally, these exercises teach important skills in system design: the processes of prototyping, playtesting, and redesigning.
