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Author: Stu Heinecke
Publisher: BenBella Books
ISBN: 1948836696
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to "Pocket Campaigns," which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.
Author: Stu Heinecke
Publisher: BenBella Books
ISBN: 1948836696
Category : Business & Economics
Languages : en
Pages : 382
Get Book Here
Book Description
What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to "Pocket Campaigns," which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.
Author: Stu Heinecke
Publisher: BenBella Books, Inc.
ISBN: 1941631789
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
"[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence."--Amazon.com.
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
ISBN: 0470893877
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A straightforward framework for creating engaging and exciting business meetings Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. “How could my life have unraveled so quickly?” he wondered. In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary. Casey McDaniel, the founder and CEO of Yip Software, is in the midst of a problem he created, but one he doesn’t know how to solve. And he doesn’t know where or who to turn to for advice. His staff can’t help him; they’re as dumbfounded as he is by their tortuous meetings. Then an unlikely advisor, Will Peterson, enters Casey’s world. When he proposes an unconventional, even radical, approach to solving the meeting problem, Casey is just desperate enough to listen. As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world. Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams and create environments of engagement and passion.
Author: Al Pittampalli
Publisher: Penguin UK
ISBN: 0241973511
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
Read This Before Our Next Meeting is Al Pittampalli's accessible guide on making meetings more effective, efficient, and worthy of attending The average office worker spends eleven hours in meetings every week. Yet all that time sitting around a conference table hasn't made us more productive. If anything, meetings have made work worse. Traditional meetings reduce efficiency, kill urgency, and breed compromise and complacency. But there is a solution, a way to have fewer, shorter, more purposeful meetings: Al Pittampalli's Modern Meeting Standard. By following its eight simple but radical principles you may never have to attend a useless meeting again. 'I dutifully avoid meetings whenever possible, which is pretty much always. If I were to go to meetings, though, I'd want Al to run them.' Chris Guillebeau, author of The $100 Startup and The Art of Non-Conformity
Author: Dick Massimilian
Publisher: Lulu.com
ISBN: 0997622210
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
It seems these days that everyone hates meetings. How many times have you heard someone say, "We have too many meetings," or "I am booked so solid every day in meetings I never have time to get anything done," or "I'm back-to-back..." But when you talk to people, it isn't that they hate meetings; it's that they don't like meetings in which nothing gets done. No one is sure why the meeting was called, or why half the people are in the room, or what exactly is supposed to get done, or what was decided. We complain about meetings, but we seem to attend more and more of them. This book is for people who need to lead effective meetings, in any context. It is a blueprint for how to have your meetings work, defined as, meetings that achieve the results you want to achieve, in the meeting and afterwards. It's a how-to guide for using the time you spend planning, organizing and conducting meetings wisely. It's about getting results through meetings. Why are effective meetings important? Meeting quality matters. Well-run organizations have well-run meetings. Sloppily run organizations have sloppily run meetings. What are the signs of a bad meeting? The meeting starts late. There is no agenda. The meeting runs over. No one is sure what if anything was decided or accomplished. The same meeting to discuss the same topic seems to be held over and over again. No one knows what the next steps are or who is supposed to follow up whom for what. Someone monopolizes the meeting and someone else talks in circles, while yet someone else seems to simply rephrase and repeat what has already been said. Nothing discourages people, whether volunteers or employees, like feeling they are wasting their time. Too many meetings waste time. They sap morale, and leave people frustrated or irritated. This is a shame, as leading an effective meeting is not rocket science once you have a blueprint. If you have an allergic reaction to wasting time in meetings, this book is for you. It is divided into five principal sections: - Preparation - Invitation - Agenda - Delivery - Follow Up The sections outline the five phases of a meeting. For your meeting to be successful (again, defined as, a meeting that achieves the results you want to achieve), you must execute each phase successfully. Meetings versus Presentations The tips in this book are intended to apply to both meetings, in which various people interact in a more-or-less informal setting, and presentations, occasions on which a speaker presents material to an audience in a structured, more-or-less formal setting. Some principles apply more directly to meetings, others to presentations. All are relevant to both.
Author: Glenn M. Parker
Publisher: John Wiley & Sons
ISBN: 111804097X
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Meeting Excellence is a comprehensive resource that provides a wide range of ready-to-use tools that have been developed and tested by a meeting initiative within Novartis Pharmaceuticals. It is based on years of research observing team meetings, examining existing meeting documents, and conducting a number of intensive individual interviews in the U.S. and Europe. This important book offers the information and tools needed to prepare, facilitate, and follow up on all your meetings. Step by step, Meeting Excellence shows how to Create an action-focused meeting agenda Ensure that everyone participates in discussion Deal with disruptive and inattentive people Develop a climate of trust among meeting participants Create and deliver effective meeting presentations Stay on track to achieve your meeting goals Achieve clear communication during a multicultural meeting Liven up a dreary and unproductive meeting Close your meeting on an upbeat and positive note Get action on team action items Improve meeting communications with line management Evaluate your meeting quickly and effectively Choose among various web-based meeting tools
Author: Brian Burns
Publisher: Brian Burns
ISBN:
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick
Author: Brian Cole MILLER
Publisher: AMACOM Div American Mgmt Assn
ISBN: 081441284X
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
How effective a meeting will be depends on the tone set in the first few minutes...and it’s up to the person running it to set that tone. Quick Meeting Openers for Busy Managers gives readers the tools, activities, and advice they need to create the kind of open, energetic, and relaxed atmosphere that lead to effective meetings and serious results. Designed to take the anxiety out of meetings and encourage creative and practical discussion, the book contains meeting starters that will help managers, team leaders, and facilitators: ease introductions for people who don’t know each other • warm up the group before moving them into more difficult territory • generate lively dialogue and sharing of ideas • effectively split attendees up into work groups • expedite brainstorming and promote problem-solving • and more For anyone charged with the task of running meetings, this book is the answer.
Author: Roger K. Mosvick
Publisher: Jist Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
A tremendous amount of time is lost in business every day because of ineffective meetings. This dynamic book demonstrates how to have fewer meetings and get better results. It explains how meeting management practices and attitudes have changed, and the most appropriate and effective meeting formats to obtain timely, high-quality, group decisions.
Author: Dick Axelrod
Publisher: Berrett-Koehler Publishers
ISBN: 162656082X
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Ugh—meetings. They're where productivity goes to die, right? There has to be a better way. According to leading consultants Dick and Emily Axelrod, there is. Using the same principles that make video games so engaging and that transformed the numbing assembly line into the dynamic shop floor, the Axelrods outline a flexible and adaptable system used to run truly productive meetings in all kinds of organizations—meetings where people create concrete plans, accomplish tasks, build connections, and move projects forward. They show how to design every aspect of a meeting—from the way you greet people at the beginning to how you sum up at the end—so that real work actually gets done. Those who have adopted this system will never go back. Neither will you.
