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Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author: Brenda Joyce Johnson
Publisher: Xlibris Corporation
ISBN: 1514428962
Category : Self-Help
Languages : en
Pages : 174
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Book Description
Are you an icon of influence or merely a bystander observing life as it passes you by? Do you feel you are living up to your full potential? Does the life you now live truly showcase your gifts, talents and significance? In this volume, Master Image & Etiquette Speaker, Coach and Consultant, Brenda J. Johnson has compiled 25 years of business and personal coaching expertise to inspire, enlighten and encourage todays woman to embrace the power of her potential. Get Noticed is a power packed instructional guide complete with insider secrets used universally by image, etiquette and branding professionals to transform the mundane and mediocre into icons of influence. Brenda shares her personal triumphs and challenges and invites you to take a journey with me to face your inner fears of personal limitations while learning to embrace and release the giant within. You will learn essential keys to: identifying personality traits that impact, enhance or impede self-confidence and behavior business networking while embracing the power of non-verbal cues that impact first impressions dining with dignity while learning to master the art of gracious behavior when entertaining incorporating line, design and color to flatter your figure with comfort and style maximizing your shopping dollar by applying the 8 insider secrets to image perfection building an 18-piece 30-day working wardrobe customized for business, leisure & travel creating your personalized fashion statement allowing you to be confident and classy with impeccable style Why live in the shadows? Its time to Get Noticed and command the attention you deserve.
Author: Ben Parr
Publisher: Harper Collins
ISBN: 0062324209
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: Estelle Erasmus
Publisher: New World Library
ISBN: 1608688372
Category : Language Arts & Disciplines
Languages : en
Pages : 354
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Book Description
Successful essayist, columnist, writing instructor, and editor Estelle Erasmus will show you how to find your voice, write stellar pieces, and get published. In real-world, experience-based chapters, she coaches you to: • mine your life for ideas and incubate those ideas • choose the perfect format — essay, op-ed, feature article, and more • research publications and follow editor etiquette • craft a perfect pitch • protect your psyche from rejection • revise your work for maximum impact • deliver what you promise, protect your work, and get paid
Author: Aja Frost
Publisher: Simon and Schuster
ISBN: 1507215606
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Be as productive as possible at work while never leaving your home with these 500 easy-to-follow hacks that will instantly improve your work-from-home experience. As many have discovered during the Covid-19 pandemic, working from home certainly has its perks. From the easy (non)commute to your computer to the extra time you can spend with your family and pets to the benefits of customizing your environment to your own personal needs, many are continuing to enjoy the work-from-home lifestyle. But it also comes with its challenges. How do you avoid distractions around your home? How can you remain as productive as you are in the office? That’s where Work-from-Home Hacks comes in to help! With over 500 quick and easy solutions you can implement in your daily life, you’ll find yourself staying more productive, organized, and happier than ever. You’ll learn useful tips like: -Create a designated workspace at home -Figure out what background noise works best for you -Use a different internet browser for work -Change your clothes before you start work -And so much more! So whether you’re adjusting to a new, permanent work-from-home schedule, are looking to make some changes to a long-standing remote work routine, or just need some advice for the occasional WFH days, this book is here to help you stay as productive as possible so you can maintain a healthy work/life balance and make the most of your days outside of the office!
Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 1599185350
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
"Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--
Author: Neil Pugmire
Publisher: Church House Publishing
ISBN: 1781404747
Category : Religion
Languages : en
Pages : 150
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Book Description
First published almost twenty years ago, this practical guide by a media professional has helped countless churches to raise their profile in their local communities and more widely. Packed with packed with simple, clear advice and ideas for generating publicity for your church and its mission, this revised third edition engages with the rise in online worship in the wake of the pandemic, and includes many low-cost, effective ideas for churches feeling financial pressures. Written in clear and jargon-free language, it offers advice on: · Developing an effective communications strategy · Deciding the messages you want to convey · Creating or updating your website · Making the most of print, social media and online channels of communication · Putting your building to work, inside and out · Giving your publications a makeover · Liaising with the media and more. Illustrated throughout with examples that have worked successfully, this makes communication expertise readily accessible for churches in all contexts. Further support is available on the companion website, www.getyourchurchnoticed.com
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330641
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Rachel Hollis
Publisher: HarperCollins Leadership
ISBN: 1400209617
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Rachel Hollis points out the pitfalls, challenges, and excuses that stop us from achieving our aspirations. Rachel Hollis has seen it too often: Women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people—whether as wife, mother, daughter, or employee—instead of learning how to own who they are and what they want. In this book, Hollis helps you to: identify the excuses to let go of, the behaviors to adopt, And the skills to acquire on the path to growth, confidence, and believing in yourself. Hollis shares stories and principles with raw honesty that inspires her readers to discover and take the practical steps that will put them on a lifelong path of personal growth. Girl, Stop Apologizing is the life- changing guide you need to dump your excuses, embrace your dreams, set boundaries, and gain real confidence in life.
