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Author: Guillermo, Ariza
Publisher: Universidad de la Sabana
ISBN: 9581205101
Category : Psychology
Languages : es
Pages : 194
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Book Description
“[…] los ejecutivos deben trabajar constantemente para construir, desarrollar y gerenciar una marca profesional, lo cual es una tarea que requiere planeación, disciplina, perseverancia y continua revisión. […] Guillermo Ariza logra que este texto estructurado sea una guía integral, práctica y holística para que el lector se concientice y trabaje en el desarrollo de su propia marca profesional. Además, expone con un equilibrado nivel de profundidad los diferentes temas, y hace un símil de lo que significa gerenciar una marca profesional versus lo que pasa en la gerencia de una empresa”.
Author: Guillermo, Ariza
Publisher: Universidad de la Sabana
ISBN: 9581205101
Category : Psychology
Languages : es
Pages : 194
Get Book Here
Book Description
“[…] los ejecutivos deben trabajar constantemente para construir, desarrollar y gerenciar una marca profesional, lo cual es una tarea que requiere planeación, disciplina, perseverancia y continua revisión. […] Guillermo Ariza logra que este texto estructurado sea una guía integral, práctica y holística para que el lector se concientice y trabaje en el desarrollo de su propia marca profesional. Además, expone con un equilibrado nivel de profundidad los diferentes temas, y hace un símil de lo que significa gerenciar una marca profesional versus lo que pasa en la gerencia de una empresa”.
Author:
Publisher:
ISBN:
Category : Discrimination in employment
Languages : en
Pages : 440
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Book Description
Author: Stephen Waddington
Publisher: A&C Black
ISBN: 1408159716
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Author: Patricia Boylan
Publisher:
ISBN: 9780394364858
Category : Spanish language
Languages : en
Pages : 680
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Book Description
Author: Louis Adams Robb
Publisher:
ISBN:
Category : Business
Languages : es
Pages : 242
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Book Description
Author: Jean-Noël Kapferer
Publisher: Simon and Schuster
ISBN: 0029170451
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Author:
Publisher:
ISBN:
Category : Information services
Languages : es
Pages : 156
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Book Description
Author: Kim Mai Skidmore
Publisher: Christian Faith Publishing, Inc.
ISBN: 1639616144
Category : Business & Economics
Languages : en
Pages : 57
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Book Description
Is debt choking you? Are you living from one paycheck to the other and can't keep your head above water? Do you want a better financial future? Discover how to tackle your financial problems and live debt-free. Learn how to invest wisely, start a rainy day fund for emergencies, and leave a lasting legacy for your children. In this simple yet practical book, you will find the answers you need to your big questions about financial freedom. You are not alone in the financial desert. Many people have found themselves in crises for several reasons--unemployment, poor advice, pandemics, and divorce. But you don't have to stay in the money rut. Get out with focus by applying these proven steps to your life. You were born to thrive, not barely survive. You were made to lend, not borrow. Read this life-changing book written by an experienced financial coach, and watch your situation turn around for the better. You will gain valuable insight, guidance, and sound principles to break the debt choke hold and flourish. Also discover, how to follow God's ways financially, how to find peace and freedom, how to pay off debt faster, and how to build wealth and keep it.
Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author: Susanne Chishti
Publisher: John Wiley & Sons
ISBN: 1119362229
Category : Business & Economics
Languages : en
Pages : 944
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Book Description
Get a handle on disruption, innovation and opportunity in investment technology The digital evolution is enabling the creation of sophisticated software solutions that make money management more accessible, affordable and eponymous. Full automation is attractive to investors at an early stage of wealth accumulation, but hybrid models are of interest to investors who control larger amounts of wealth, particularly those who have enough wealth to be able to efficiently diversify their holdings. Investors can now outperform their benchmarks more easily using the latest tech tools. The WEALTHTECH Book is the only comprehensive guide of its kind to the disruption, innovation and opportunity in technology in the investment management sector. It is an invaluable source of information for entrepreneurs, innovators, investors, insurers, analysts and consultants working in or interested in investing in this space. • Explains how the wealth management sector is being affected by competition from low-cost robo-advisors • Explores technology and start-up company disruption and how to delight customers while managing their assets • Explains how to achieve better returns using the latest fintech innovation • Includes inspirational success stories and new business models • Details overall market dynamics The WealthTech Book is essential reading for investment and fund managers, asset allocators, family offices, hedge, venture capital and private equity funds and entrepreneurs and start-ups.
