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Author: Stephen R. Galati
Publisher: Artech House Publishers
ISBN:
Category : Geographic information systems
Languages : en
Pages : 320
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Book Description
Geographic information systems (GIS)--a central repository of geographic data collected from various sources, including satellites and GPS--is emerging as one of the most intriguing and promising high-tech fields. This easy-to-understand resource provides technical and nontechnical professionals, regardless of their background, with an accessible and practical guide to important GIS know-how.
Author: Stephen R. Galati
Publisher: Artech House Publishers
ISBN:
Category : Geographic information systems
Languages : en
Pages : 320
Get Book
Book Description
Geographic information systems (GIS)--a central repository of geographic data collected from various sources, including satellites and GPS--is emerging as one of the most intriguing and promising high-tech fields. This easy-to-understand resource provides technical and nontechnical professionals, regardless of their background, with an accessible and practical guide to important GIS know-how.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466620390
Category : Technology & Engineering
Languages : en
Pages : 2102
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Book Description
Developments in technologies have evolved in a much wider use of technology throughout science, government, and business; resulting in the expansion of geographic information systems. GIS is the academic study and practice of presenting geographical data through a system designed to capture, store, analyze, and manage geographic information. Geographic Information Systems: Concepts, Methodologies, Tools, and Applications is a collection of knowledge on the latest advancements and research of geographic information systems. This book aims to be useful for academics and practitioners involved in geographical data.
Author: David Martin
Publisher: Routledge
ISBN: 1134800835
Category : Science
Languages : en
Pages : 230
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Book Description
This second edition of Geographic Information Systems builds on the strengths of the first, and incorporates important recent advances in GIS development and major new socioeconomic datasets including new census data. Martin presents an accessible introduction to the history, principles and techniques of GIS, with a unique focus on socioeconomic applications. This non-technical volume addresses the needs of students and professionals who must understand and use GIS for the first time.
Author: Michael Edward Shin
Publisher:
ISBN: 9781453337622
Category : Geographic information systems
Languages : en
Pages : 0
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Book Description
Author: Donna Anselmo
Publisher: McGraw Hill Professional
ISBN: 0071737189
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Author: John E. Harmon
Publisher: John Wiley & Sons
ISBN: 0471431524
Category : Science
Languages : en
Pages : 274
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Book Description
Presents strategies for application development, interface design, and enabling Web-based access. Includes numerous case studies and examples from the private and public sectors. Provides information on integrating legacy MIS systems and planning for future developments in database design.
Author: Michael N. DeMers
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 516
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Book Description
This informative book on the principles of geographic information systems (GIS) interweaves the idea of geographic inquiry and spatial discovery throughout. It provides a comprehensive and accessible look at GIS without burdening the reader with an imposing array of equations, algorithms, computer code and command structures.
Author: Bruce C. Greenwald
Publisher: Penguin
ISBN: 1101218436
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Author: Timothy W. Foresman
Publisher: Prentice Hall
ISBN:
Category : Science
Languages : en
Pages : 424
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Book Description
These authors' contributions helped bring to national, state, and federal agencies the powerful new suite of geospatial tools for issues ranging from land use management to population enumeration."--BOOK JACKET.
Author: John Gilligan
Publisher: Oxford University Press
ISBN: 0192636804
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
This book deals with risk capital provided for established firms outside the stock market, private equity, which has grown rapidly over the last three decades, yet is largely poorly understood. Although it has often been criticized in the public mind as being short termist and having adverse consequences for employment, in reality this is far from the case. Here, John Gilligan and Mike Wright dispel some of the biggest myths and misconceptions about private equity. The book provides a unique and authoritative source from a leading practitioner and academic for practitioners, policymakers, and researchers that explains in detail what private equity involves and reviews systematic evidence of what the impact of private equity has been. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals. The various themes from the systematic academic evidence are highlighted in numerous summary vignettes placed alongside the text that discuss the practical aspects. The main part of the work concludes with an up-to-date discussion by the authors, informed commentators on the key issues in the lively debate about private equity. The book further contains summary tables of the academic research carried out over the past three decades across the private equity landscape including: the returns to investors, economic performance, impact on R&D and employees, and the longevity and life-cycle of private equity backed deals.
