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Author: Frances Luttikhuizen
Publisher: Edicions Universitat Barcelona
ISBN: 9788447523733
Category :
Languages : en
Pages : 360
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Author: Frances Luttikhuizen
Publisher: Edicions Universitat Barcelona
ISBN: 9788447523733
Category :
Languages : en
Pages : 360
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Book Description
Author: Lila Bujaldón de Esteves
Publisher: Springer Nature
ISBN: 3030236250
Category : Language Arts & Disciplines
Languages : en
Pages : 379
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Book Description
This edited book contributes to the growing field of self-translation studies by exploring the diversity of roles the practice has in Spanish-speaking contexts of production on both sides of the Atlantic. Part I surveys the presence of self-translation in contemporary Indigenous literatures in Spanish America, with a focus on Mexico and the Mapuche poetry of Chile and Argentina. Part II proposes to incorporate self-translation into the history of Spanish-American literatures- including its relation with colonial multilingual-translation practices, the transfers it allowed between the French and Spanish-American avant-gardes, and the insertion it offered for exiled Republicans in Mexico. Part III develops new reflections on the Iberian realm: on the choice between self and allograph translation Basque writers must face, a new category in Xosé Dasilva’s typology, based on the Galician context, and the need to expand the analysis of directionality in Catalan self-translations. This book brings together contributions from some of the leading international experts in translation and self-translation, and it will be of interest to scholars and students in the fields of Translation Studies, Cultural Studies, Comparative Literature, Spanish Literature, Spanish American and Latin American Literature, and Amerindian Literatures.
Author: Silvia Sivera
Publisher: Editorial UOC
ISBN: 8491161414
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author: Beatriz Eugenia Rodríguez Pérez, Lydia Guadalupe Ojeda Esquerra, Mayra Lizzete Vidales Quintero
Publisher: Editorial Ink
ISBN: 6077374288
Category :
Languages : en
Pages : 143
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Author: John Piper
Publisher: Editorial Portavoz
ISBN: 0825475066
Category : Religion
Languages : en
Pages : 385
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Book Description
John Piper pretende mostrarnos cómo Dios trabaja a través de su palabra escrita cuando buscamos el acto natural de leer la Biblia, de manera que experimentemos su poder “sight-giving” — un poder que se extiende más allá de las palabras en la página. John Piper aims to show us how God works through his written word when we pursue the natural act of reading the Bible, so that we experience his sight-giving power — a power that extends beyond the words on the page.
Author: Gesine Müller
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110641305
Category : Literary Criticism
Languages : en
Pages : 356
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Book Description
From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.
Author:
Publisher: Editorial Ink
ISBN:
Category :
Languages : en
Pages : 286
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Author: Miriam Lay Brander
Publisher: Georg Olms Verlag
ISBN: 3487156326
Category : History
Languages : es
Pages : 308
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Book Description
Die zunehmende globale Zirkulation und Verflechtung literarischer Praktiken verlangt nach einer Revidierung nationaler und kontinentaler Gattungsgeschichten. Dieser Band lenkt den Blick aus einer transarealen Perspektive heraus auf die wachsende Diversität von Gattungen im Zuge der kulturellen Globalisierung. Er interessiert sich weniger für die zunehmende Homogenisierung von Gattungssystemen und Lesererwartungen infolge globalisierter Kommunikationsstrukturen als vielmehr für eine neue Heterogenität literarischer Formen, die aus Prozessen der Hybridisierung, Transkulturation, Kreolisierung und des Kulturtransfers hervorgeht. Anhand von Fallstudien zu Lateinamerika, der Karibik, Westafrika und den USA von der Kolonialzeit bis zur Gegenwart befassen sich die Beiträge mit unterschiedlichen Szenarien der globalen Zirkulation literarischer Formen, kombiniert mit theoretischen Überlegungen zum Zusammenhang von kultureller Globalisierung und Gattungsgeschichte. The increasingly globalized circulation and interdependence of literary practices calls for a revision of the history of national and continental genres. This volume focuses attention from a transareal perspective on the growing diversity of genres in the move towards cultural globalization. It is less interested in the increasing homogenization of genres and of reader expectations resulting from globalized structures of communication, but rather in a new heterogeneity of literary forms which arises from the processes of hybridization, transculturation, creolization and cultural transfer. On the basis of case studies on Latin America, the Caribbean, West Africa and the USA from the colonial period to the present day, the contributions examine different scenarios of the global circulation of literary forms, combined with theoretical reflections on the connections between cultural globalization and the history of genres.
Author:
Publisher:
ISBN:
Category : Andes Region
Languages : en
Pages : 258
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Author:
Publisher: Bib. Orton IICA / CATIE
ISBN:
Category : Investigacion accion
Languages : en
Pages : 246
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