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Author: Mark S. Walton
Publisher: Amacom
ISBN: 9780814409053
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"The power not just to persuade, but to inspire. "Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper " --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective "" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world "
Author: Mark S. Walton
Publisher: Amacom
ISBN: 9780814409053
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
"The power not just to persuade, but to inspire. "Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper " --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective "" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world "
Author: Robert G. Cooper
Publisher: Product Development Institute
ISBN: 097328272X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Artiom Dashinsky
Publisher: Labor Arti UG (haftungsbeschränkt)
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
Find ideas for your new next business, side hustle, or indie startup. Today every skill for building a product can be learnt online — coding, design, marketing — besides one: generating new product ideas. With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business. “The way to get good ideas is to get lots of ideas…" — Linus Pauling, Nobel Prize laureate What will you learn from this book? - Find ideas — Discover actionable techniques to immediately find problems to build businesses around. - Notice opportunities — Learn the mental models that will help you to start noticing problems in the future and convert them into products later. - Find niche markets — Learn how to define the audiences that you’d enjoy serving and explore opportunities in their niches. - Prioritize ideas — Sort ideas with the biggest potential impact to fit your business and personal goals.
Author: Frank Agin
Publisher: Four Eighteen Enterprises (DBA 418 Press)
ISBN: 9780982333204
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
A networking expert and a LinkedIn guru join forces to show how to position oneself on LinkedIn in order to capitalize on extraordinary opportunities and identify connections that will generate remarkable networking contacts.
Author: Richard B. Freeman
Publisher: Russell Sage Foundation
ISBN: 1610442202
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
The American economy is in danger of leaving its low-skilled workers behind. In the last two decades, the wages and employment levels of the least educated and experienced workers have fallen disastrously. Where willing workers once found ready employment at reasonable wages, our computerized, service-oriented economy demands workers who can read and write, master technology, deal with customers, and much else. Improved education and training will alleviate this problem in the long run, but educating the new workforce will take a substantial national investment over many years. In the meantime, we face increasingly acute questions about how to include low-skill workers in today's economy. Generating Jobs takes a hard look at these questions, and asks whether anything can be done to improve the lot of low-skilled workers by intervening in the labor market on their behalf. These micro demand-side policies seek to improve wages and employment levels—either by lowering the costs of hiring low-skilled workers through employer subsidies, or by raising wage levels, benefit levels, or hours of employment, or by providing employment via government jobs. Although these policies are not currently popular in the U.S., they have long been used in many countries. Generating Jobs provides a clear-eyed assessment of this history, and asks if any of these policies might be applicable to the current problems of low-skilled workers in the United States. The results are surprising. Several recently touted panaceas turn out to be costly and ineffective in the American labor market. Enterprise zones, for instance, are an expensive way of moving jobs into areas of high unemployment, costing as much as $60,000 per job. Similarly, job-sharing, which has had uneven success in Europe, turns out to be ill-suited to conditions in the U.S., where wages are relatively low and workers need to work long hours to maintain income. On the other hand, a number of older, less flashy policies turn out to have real, if modest, benefits. Wage subsidies have increased employment among qualifying workers, and public employment policies can increase the number of workers from targeted groups working during the program. While acknowledging that many solutions are counterproductive, this definitive review of active labor market policies shows that many programs can offer real help. More than any rhetoric, Generating Jobs is the best guide to future action and a serious response to those who claim that nothing can be done.
Author: Robert Thomas Hess
Publisher: R & L Education
ISBN: 9781578864386
Category : Education
Languages : en
Pages : 0
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Book Description
Priority Leadership shows not only what actions and attitudes leaders should take, but also what pitfalls to avoid. Each chapter addresses hindrances to change and hallways for improvement. It is a practical book that will put into the hands of educators a blueprint for positive change that will lead to measurable improvement. This book will be of interest to all educational leaders.
Author: Eve Keller
Publisher: University of Washington Press
ISBN: 0295990767
Category : Literary Criticism
Languages : en
Pages : 261
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Book Description
Generating Bodies and Gendered Selves examines the textured interrelations between medical writing about generation and childbirth - what we now call reproduction - and emerging notions of selfhood in early modern England. At a time when medical texts first appeared in English in large numbers and the first signs of modern medicine were emerging both in theory and in practice, medical discourse of the body was richly interwoven with cultural concerns. Through close readings of a wide range of English-language medical texts from the mid-sixteenth to the early eighteenth centuries, from learned anatomies and works of observational embryology to popular books of physic and commercial midwifery manuals, Keller looks at the particular assumptions about bodies and selves that medical language inevitably enfolds. When wombs are described as "free" but nonetheless "bridled" to the bone; when sperm, first seen in the seventeenth century by the aid of the microscope, are imagined as minute "adventurers" seeking a safe spot to be "nursed": and when for the first time embryos are described as "freeborn," fully "independent" from the females who bear them, the rhetorical formulations of generating bodies seem clearly to implicate ideas about the gendered self. Keller shows how, in an age marked by social, intellectual, and political upheaval, early modern English medicine inscribes in the flesh and functioning of its generating bodies the manifold questions about gender, politics, and philosophy that together give rise to the modern Western liberal self - a historically constrained (and, Keller argues, a historically aberrant) notion of the self as individuated and autonomous, fully rational and thoroughly male. An engagingly written and interdisciplinary work that forges a critical nexus among medical history, cultural studies, and literary analysis, Generating Bodies and Gendered Selves will interest scholars in early modern literary studies, feminist and cultural studies of the body and subjectivity, and the history of women's healthcare and reproductive rights.
Author: Bill Scott
Publisher: Lulu.com
ISBN: 0557834481
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Bill Scott and James Hawkins describe in easy to understand terms how convenience store operators can double the profits in every store and turn their convenience stores into Cash Generating Monsters.
Author: Angelo Mastrangelo
Publisher: Praeger
ISBN: 1440835543
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Real-life examples from the author's experience illuminate a step-by-step plan that can help entrepreneurial leaders achieve their goals. Entrepreneurial leaders are in need of a practical compass, and this book gives them just that. Combining principles of leadership and entrepreneurship, the guide covers basic concepts and pertinent issues for leaders at all levels and does so in a manner that is at once lively, relevant, and entertaining. Drawing on the best thinking from both business and academia, the book irrefutably demonstrates the connection between skilled leadership and organizational effectiveness and performance. Readers are provided with two easy-to-follow models that are applicable to all types of organizations. The Opportunity Model (Part I) shows exactly how to identify business-generating opportunities, while the Enduring Leadership Model (Part II) outlines the author's unique leadership principles, what he calls "Personal" and "Professional" Leadership. Used together, these two models give today's entrepreneurial leaders the real-life tools they need to succeed. To illustrate what works—and what doesn't—the author takes readers inside the highly volatile beverage industry and shares his greatest successes and failures running Adirondack Beverages, a company that still thrives today based on principles instilled more than 20 years ago.
