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Author: Bruce Berghoff
Publisher:
ISBN: 9781604022513
Category : Buses
Languages : en
Pages : 232
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Book Description
"Without the General Motors Parade of Progress, many people in the United States, Canada and Mexico might never have been introduced to what at the time was considered unbelievable miracles of science and technology---This is the story of the evolution of the Parade of Progress, its presentation, its people and its vehicles."--Introduction.
Author: Bruce Berghoff
Publisher:
ISBN: 9781604022513
Category : Buses
Languages : en
Pages : 232
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Book Description
"Without the General Motors Parade of Progress, many people in the United States, Canada and Mexico might never have been introduced to what at the time was considered unbelievable miracles of science and technology---This is the story of the evolution of the Parade of Progress, its presentation, its people and its vehicles."--Introduction.
Author: Jefferson Cowie
Publisher: Princeton University Press
ISBN: 069117573X
Category : History
Languages : en
Pages : 286
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Book Description
How the New Deal was a unique historical moment and what this reveals about U.S. politics, economics, and culture Where does the New Deal fit in the big picture of American history? What does it mean for us today? What happened to the economic equality it once engendered? In The Great Exception, Jefferson Cowie provides new answers to these important questions. In the period between the Great Depression and the 1970s, he argues, the United States government achieved a unique level of equality, using its considerable resources on behalf of working Americans in ways that it had not before and has not since. If there is to be a comparable battle for collective economic rights today, Cowie argues, it needs to build on an understanding of the unique political foundation for the New Deal. Anyone who wants to come to terms with the politics of inequality in the United States will need to read The Great Exception.
Author: David W Temple
Publisher: CarTech Inc
ISBN: 161325234X
Category : Transportation
Languages : en
Pages : 193
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Book Description
At 6-foot, 3-inches tall, Harley Earl was an imposing figure, but his true stature lies in his towering talent for automotive design and styling. Over his 50-year career, he created as well as collaborated on the most innovative, bold, technologically advanced cars made by General Motors. As a titan of American auto design, the cars he helped create are still celebrated today. And as an enduring legacy, he inspired a generation of engineers, designers, and stylists. Veteran automotive historian David W. Temple has researched and unearthed the complete story of Harley Earl’s cars, his notable design achievements, and many accolades. Working as a coachbuilder at his father's Earl Automotive Works in Hollywood, California, the young Earl learned his trade. After styling the 1927 LaSalle for GM president Alfred P. Sloan, Earl rose to prominence and ran the newly created department of Art and Color. Automobile design stagnated during the Depression and World War II, but the number of his contributions to the automotive world in the 1950s is staggering. When the jet age hit, he fully embraced aviation design and infused it into GM cars. The Buick Y-Job and GM Le Sabre featured many firsts in automotive design and hardware. The Y-Job's fender extensions trailing over the doors, disappearing headlamps, flush door handles, a metal cover over the convertible top were a few innovations. When General Motors needed to show off its cars and technology, Harley Earl-designed cars were the stars of the Motorama show that toured the country from 1949 to 1961. He led the team that created the 1953 Corvette, and this iconic American sports car is still going strong today. He was involved in the creation of the 1955-1957 Chevy Bel Air, otherwise known as the Tri-Five Chevy. Harley Earl's drive toward bold and innovative design spurred American car design during the mid-twentieth century. His distinctive designs defined the 1950s finned cars and set American automotive design on the path it has followed into the modern era. With this in-depth examination, you learn the inside story of these remarkable cars and the man behind them. It’s an essential addition to any automotive library.
Author: David Temple
Publisher: CarTech Inc
ISBN: 1613251599
Category : Transportation
Languages : en
Pages : 210
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Book Description
In an age of unbridled American enthusiasm and towering industrial might, the GM Motorama was a dazzling and elegant show that was unlike any automotive event before it or since. General Motors staged extravagant and elaborate Motorama shows that rivaled some fashion shows. It showcased some of the most revolutionary and innovative prototype and dream cars ever built. And it captured the imagination of the car-buying public from 1950 to 1961. Motorama expert and experienced author David Temple has comprehensively researched the show, the cars, and the personalities to create a fascinating new story with many new photos of these magnificent cars. Because television was in its infancy, GM's President Alfred Sloan believed that the Motorama was the most effective way to market GM products and design prowess. Legendary stylist Harley Earl led a talented group of designers and engineers to dream up, style, and develop some of the most remarkable prototype cars of all time. While current production Buick, Chevy, Cadillac, and Pontiac cars were showcased, the bold, radical, awe-inspiring prototype and dream cars stole the show. These included the GM Le Sabre, replete with aerospace design and an aluminum engine; the fiberglass-bodied Corvette dream car, which went into production after overwhelmingly positive response; and the jet engine-powered Firebird. Temple goes into fascinating detail on the body, frame, engine, drivetrain, and all the special features of each model. He has also retraced the ownership histories of some of these cars. Within the pages of this volume, you get to relive this glorious era of automotive history and revisit the advanced show cars that inspired so many new models. This book features fascinating period photography of Motorama cars at the show, in development, and at different locales. No other automotive show rivaled the Motorama for stunning productions and awe-inspiring cars, which makes this a must-have book.
Author: General Motors Corporation
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 240
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Book Description
"Beyond the Horizons: The Lockheed Story is the story of those turbulent eighty-two years during which Lockheed achieved fantastic successes and endured occasional failures. Lockheed aircraft set innumerable records and were flown by great pioneering aviators such as Amelia Earhart, Wiley Post, and Howard Hughes. Lockheed engineers achieved fame usually reserved for film stars: Men like the great Kelly Johnson and Ben Rich advanced the world of aviation with their genius, and were honored as legends in their own time. Yet the secret of Lockheed lies in the spirit of family that illuminated the corporation over the years and permitted it to gain great triumphs and survive great tragedies. Over eight decades, Lockheed's unique corporate culture has enabled the company to thrive despite fierce competition. Making the right choices in leadership and technology at the right time contributed to their success, and here is the inside story of the people responsible for transforming Lockheed into the most profitable, prestigious, and influential company in the aerospace industry." --
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 422
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Book Description
Author: Allison Marsh
Publisher: Bloomsbury Publishing USA
ISBN: 1440853339
Category : History
Languages : en
Pages : 198
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Book Description
The book goes beyond the assembly line to examine the physical environment of the industrial landscape. What machines are used to make cars and computer chips? Who are the people who make the products? When did robots replace humans on the assembly line? Why are factories configured the way they are? The Factory: A Social History of Work and Technology answers these questions and more, offering readers a behind-the-scenes look into the wonders of mass production. The book traces the history of the factory from the first small cottage workshop through the Industrial Revolution to the large, clean room it is today. It also examines the people behind the machines and how their roles have been defined by the design of factory buildings. Lastly, it illustrates the broader world of industrialization in relation to the effects it has had on workers and the consumer society that feeds it.
Author: Kathleen Franz
Publisher: University of Pennsylvania Press
ISBN: 0812201930
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
In the first decades after mass production, between 1913 and 1939, middle-class Americans not only bought cars but also enthusiastically redesigned them. By examining the ways Americans creatively adapted their automobiles, Tinkering takes a fresh look at automotive design from the bottom up, as a process that included manufacturers, engineers, advice experts, and consumers in various guises. Franz argues that automobile ownership opened new possibilities for ingenuity among consumers even as large corporations came to control innovation. Franz weaves together a variety of sources, from serial fiction to corporate documents, to explore tinkering as a form of authority in a culture that valued ingenuity. Women drivers represented one group of consumers who used tinkering to advance their claim to social autonomy. Some canny drivers moved beyond modifying their individual cars to become independent inventors, patenting and selling automotive accessories for the burgeoning national demand for aftermarket products. Earl S. Tupper was one such tinkerer who went on to invent Tupperware. These savvy tinkerers worked in a changing landscape of invention shaped increasingly by automotive giants. By the 1930s, Ford and General Motors worked to change the popular discourse of ingenuity and used the world's fairs of the Depression as a stage to promote a hierarchy of innovation. Franz not only demonstrates the entrepreneurial spirit of American consumers but she engages larger historical questions about gender, consumption and ingenuity while charting the impact corporate expansion on tinkering during the first half of the twentieth century.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 430
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Book Description
Author: Grant David McCracken
Publisher: Indiana University Press
ISBN: 9780253217615
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
New insights into modern consumer culture by a master critic.
