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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 522
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 522
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Book Description
Author:
Publisher:
ISBN:
Category : Acquisitions (Libraries)
Languages : en
Pages : 36
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550
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Book Description
Author: Lawrence W. Nolte
Publisher: Elsevier
ISBN: 1483152197
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Author: Eleanor F. Ballou
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 152
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Book Description
Author: Krishina Subramanyam
Publisher: CRC Press
ISBN: 1000147606
Category : Computers
Languages : en
Pages : 436
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Book Description
This book focuses on current practices in scientific and technical communication, historical aspects, and characteristics and bibliographic control of various forms of scientific and technical literature. It integrates the inventory approach for scientific and technical communication.
Author: National Agricultural Library (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1338
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Book Description
Author: David Grenfell
Publisher: London : Aslib
ISBN:
Category : Cataloging of serial publications
Languages : en
Pages : 250
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466
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Book Description
Author: Richard Weiner
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 282
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Book Description
Textbook-cum-directory comprising a guide to publicity methodology in the USA and a list of organisations offering relevant mass media services - covers press cuttings, mailing services, media directories and similar documentation services, photography, publicity services of the printing industry and the film industry, radio and television programmes, advertising research, writing services, language translation services, marketing services, etc.
