Author: Gillespie Garage Project
Publisher: Penguin Books
ISBN: 9780143773986
Category :
Languages : en
Pages : 240
Get Book Here
Book Description
Garage Project- The Art of Beer is a one-of-a-kind book celebrating the art, the creativity and - of course - the craft of the world's most experimental brewery, New Zealand's own Garage Project. Since its earliest days in Wellington's Aro Valley, Garage Project has collaborated with some of Aotearoa's most talented graphic designers, painters, game designers, tattoo artists (and more) to create literally hundreds of unique artworks for its cans and bottles. Many have become iconic, much-loved and even collectible items in their own right. Today, Garage Project's colourful and ever-changing beer labels are as well-known as its unique and popular brews - and over 100 of them are collected in this book. Here are original sketches and finished art for the beers you love to love, from Pils'n'Thrills to Aro Noir to BEER beer, with insights into the creative process and talented people who made them - and the stories and inspiration behind the brewery and the beers, all as told in entertaining style by the co-founders themselves. Drink in the thinking, the process and the inspiration behind Garage Project with this beautifully designed gift book.
Author: Megan Jones
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 248
Get Book Here
Book Description
At the turn of the millennium New Zealand experienced rapid growth in the number of craft beer breweries. Consequently, competition grew fierce. As a means of distinguishing themselves from other breweries, a significant number have turned to collaborations with artists in order to establish unique, stand-out branding for their products. To explore and understand this artistic development, both the history of beer in New Zealand, and the relationship between art and advertising should be understood. Beer was initially brought to New Zealand in the late 19th century by European settlers, the majority of whom were male and, until the recent craft beer ‘boom’, the beer drinking culture in New Zealand continued to be male dominated. As such, New Zealand breweries produced advertising and packaging that engaged with, and perpetuated, the ‘Hard Man’ trope. The recent rise of craft beer has seen a distinct move away from male orientated advertising, and with relatively small budgets packaging has been the primary means of attracting consumers. With the growth of the craft beer movement, beer labels have become a kind of public art form that reflects and shapes the ideals of the beer culture. Three main groups of brewery branding have become established–pictorial, typographical, or a combination of the two. Artists have become as commonly used as graphic designers when it comes to creating labels. Through interviews with four New Zealand breweries; Juice Head Beer, Parrot Dog, Garage Project, and Craftwork; the appeal of artist engagement becomes clear. Internationally, the craft beer industry has taken integration into the art world much further, with a beer not only being the official drink of Documenta14, but also a key artwork. Craft beer has taken art out of the supermarket, into public space, and now into the art gallery.
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Cooking
Languages : en
Pages : 76
Get Book Here
Book Description
**The Art of Home Brewing Mastering the Craft** Unlock the secrets of advanced home brewing with "The Art of Home Brewing," the essential guide for passionate brewers eager to elevate their craft to new heights. Dive into the intricacies of brewing, from selecting the finest ingredients to mastering sophisticated techniques that will transform your kitchen into a professional-grade brewery. **Explore Advanced Techniques and Ingredients** Start your journey with an in-depth look at the evolution of brewing practices and the unparalleled benefits of home brewing with advanced methods. Discover how to source specialty malts, exotic hops, and unique yeast strains that will set your brews apart from the rest. Understand the science of water chemistry, including how to adjust your water profile using salts and minerals to achieve the perfect flavor balance. **Master the Mash and Beyond** Gain expertise in multi-rest mashing and decoction mashing techniques to enhance the complexity of your beer. Learn advanced boiling techniques, optimal hop additions and timing, and the use of specialty equipment to ensure your brew process is precise and effective. Explore various wort chilling methods and discover the optimal cooling times and techniques to maintain the integrity of your brew. **Precision and Innovation in Brewing** Perfect your fermentation control with insights into temperature regulation and the use of specialty fermentation vessels and tools. Delve into advanced hopping techniques like dry hopping, hop standing, and whirlpool hop additions to create vibrant hop profiles. Experiment with building complex flavors using spices, herbs, ripe fruit, and vegetables. **Barrel Aging, Sour Beers, and Scaling Up** Unlock the art of barrel aging and sour beers with expert guidance on selecting the right barrels and managing wild yeasts and bacteria. Learn the nuances of carbonation and conditioning, whether through force or natural methods, and discover the secrets of cellaring and aging beer. For those looking to scale up, explore the path from home brewing to microbrewing, including legal and logistical considerations. **Community, Trends, and Troubleshooting** Engage with the home brewing community, enter competitions, and draw inspiration from case studies of successful home brewers. Stay ahead of the curve with insights into future trends and innovative brewing technologies. Equip yourself with advanced cleaning protocols to prevent contamination and maintain the highest standards of sanitation. "The Art of Home Brewing" is your comprehensive companion on the journey to becoming a master brewer. Whether you're perfecting a beloved recipe or experimenting with new flavors, this guide ensures your brewing endeavors are both rewarding and extraordinary.
Author: Jonny Garrett
Publisher: Mango Media Inc.
ISBN: 1633533697
Category : Cooking
Languages : en
Pages : 165
Get Book Here
Book Description
Embark on a craft beer journey—from the science and art of brewing to glassware, storing, and tasting—from the men behind The Craft Beer Channel. Beer has come a long way in the 6,000 years since the first taste. The legends of the craft beer industry have made sure everyone’s within reach of the perfect pint. But how do you get the right brew for you? And can you learn to make a beer that will add to the lager legacy? Welcome to Beer School, brought to you by the heroes of YouTube sensation The Craft Beer Channel, a guide to everything you need to know about the wide and wonderful beers of the world. In Beer School, Jonny and Brad explain the intricacies of the finest artisan craft brews including: ales, lagers, porters, stouts, IPSs, and bitters. The lads have the inside scoop on everything from hop varieties and barrel aging, to serving temperatures and glassware. Beer School helps you learn how to make beer and how to get the most out of every sip. You will learn about: grain, mash, water, hops, boil, yeast, fermentation, serving, storing, pouring, and tasting. “Brad and Jonny make understanding beer easy and nearly as fun as drinking it.” —James Watt, founder of BrewDog “It’s like sitting down with Jonny and Brad and having a few beers with them! Good fun, funny, interesting and you never quite know what’s coming next.” —Mark Dredge, author of The Beer Bucket List
Author: David Booth
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
Get Book Here
Book Description
Author: Roberta Capitello
Publisher: Woodhead Publishing
ISBN: 0128177357
Category : Technology & Engineering
Languages : en
Pages : 390
Get Book Here
Book Description
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. - Investigates contemporary managerial and marketing dynamics in the beer sector - Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries - Includes case studies that provide the reader with real-life examples on how to apply concepts discussed - Offers a global, cross-cultural perspective on the beer sector in different countries and continents
Author: Claire Bullen
Publisher: Ryland Peters & Small
ISBN: 1911026968
Category : Cooking
Languages : en
Pages : 397
Get Book Here
Book Description
Craft beer is changing everything about how people drink – and it's high time it was invited to the dinner table. The growth in craft beer is a full-blown phenomenon that is also making waves in the culinary sphere. Here, food writer and beer expert Claire Bullen answers the question: how do you successfully pair craft beer with food? Inside, 65 inspiring recipes – from cast-iron skillet pizza to harissa roast chicken – are matched with a diverse range of craft beers to enjoy with your meal. Soon you will see beer as not just a prelude to a meal, but rather as a drink that can work as well as wine when partnered with food.
Author: Stanley F. Anderson
Publisher: Dutton Adult
ISBN: 9780774700023
Category : Brewing
Languages : en
Pages : 119
Get Book Here
Book Description
Introduction and recipes for making beer, cider and perry at home.
Author: Gretchen Schmidhausler
Publisher: Bloomsbury Publishing
ISBN: 1784420255
Category : Cooking
Languages : en
Pages : 113
Get Book Here
Book Description
Craft beer has in recent years seen an unprecedented surge in popularity across the United States and Canada. Tired of mass-produced beers, drinkers have gravitated toward handcrafted, small-batch and often local beers and many devotees have even begun to brew their own. This comprehensive book, written by an experienced craft brewer, provides background, discusses the ingredients employed, explains what equipment is required and details the step-by-step “how-to” of the brewing process. A perfect introduction to the world of craft beer, Making Craft Beer at Home demystifies the art of home brewing while providing an historical perspective on America's love affair with the drink, and shows why this often exquisite refreshment has taken its place at the table alongside fine wines and liquors.
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Cooking
Languages : en
Pages : 98
Get Book Here
Book Description
Ignite Your Brewing Passion with The Ultimate Guide to Crafting Perfect Beverages at Home! Discover the satisfying world of home brewing with 'The Home Brewer's Handbook,' your comprehensive guide to creating exceptional beverages right from the comfort of your own home. Whether you’re an eager newbie or an expert in the making, this eBook will pour into your cup the rich history, the scientific marvels, and the sheer joy of brewing. Embark on an exploration with Chapter 1, where every sip takes you through the riveting history and exciting resurgence of home-crafted drinks. You'll understand why brewing at home not only can produce delightful flavors but also carries rewarding benefits. Transform a corner of your dwelling into a cradle of creativity with Chapter 2, as it meticulously navigates you through setting up your personal brewery. From selecting the right space to understanding the essential gear, find everything you need to lay the foundation for brewing excellence. Your quest for brewing mastery flows into the heart of the art in Chapter 3, where the secrets of ingredients are unlocked. Grains, hops, yeasts, and the elixir of life – water – are all curated to help you appreciate and select the perfect mix for your creation. The saga continues with the crucial fundamentals of the brewing process in Chapter 4. Here, the ancient alchemy of turning simple ingredients into liquid gold is revealed, with insights into the science of mashing, the delicate dance of fermentation, and the finesse of clarifying your magical potion. Elevate your craft with innovative recipe formulation in Chapter 5, learning to perfectly balance flavor profiles, calculate alcohol content, and replicate your successes. The daring brewers can dive into experimentation and craft a signature brew that tells their own story. Feel the thrill of your first brewing adventure with guidance from Chapter 6, ensuring that common pitfalls are skillfully avoided. Discover how to bottle the essence of your efforts and share your brew with the world. For the intrepid souls seeking deeper mysteries, Chapter 7 introduces advanced techniques. Take your beverage to the next level with all-grain brewing, pioneer temperature control, and uncover the traditions of barrel aging and wild fermentation. From the robust universe of beers, the guide takes you through the delicate lands of ciders in Chapter 8, and the sweet haven of meads in Chapter 9. Traverse through selecting the right apples, understanding honey varietals, and perfecting fermentation processes. Indeed, 'The Home Brewer's Handbook' is not just about crafting perfect batches but also facing challenges head-on with Chapter 10's troubleshooting insights. Then dress your brews for success and learn the art of presentation in Chapter 11. Become a beacon in the community as Chapter 12 shows how to connect with fellow enthusiasts, share knowledge, and foster camaraderie through collaboration and competition. Demonstrate your commitment to the planet with Chapter 13's guide to sustainability. You'll learn to brew with a conscience, optimizing resource use and championing eco-friendly practices. Dreaming of taking your passion further? Chapter 14 provides you with keen strategies to expand your operation, from scaling batches to considering commercial aspirations. And finally, Chapter 15 allows you to peer into the visionary future of home brewing, remaining on the forefront of emerging trends and leveraging the latest innovations to refine your art. 'The Home Brewer's Handbook' is an invitation to a lifelong journey of discovery, mastery, and fellowship. It's the gateway to not just making beverages, but making memories. Capture the heart of brewing and become the creator of flavors that tell your unique story. Embark on this voyage today, immerse yourself in the art of the brew, and let 'The Home Brewer's Handbook' ferment your passion into perfection!
