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Author: Thomas J. Frey
Publisher:
ISBN: 9780983847106
Category : Forecasting
Languages : en
Pages : 127
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Book Description
Author: Thomas J. Frey
Publisher:
ISBN: 9780983847106
Category : Forecasting
Languages : en
Pages : 127
Get Book Here
Book Description
Author: Jim Taylor
Publisher: John Wiley & Sons
ISBN: 0470094524
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0
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Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author: Deborah Shorley
Publisher: Facet Publishing
ISBN: 1856048179
Category : Education
Languages : en
Pages : 225
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Book Description
Global thought-leaders define the future of research communication. Governments and societies globally agree that a vibrant and productive research community underpins a successful knowledge economy but the context, mechanisms and channels of research communication are in flux. As the pace of change quickens there needs to be analysis of new trends and drivers, their implications and a future framework. The editors draw together the informed commentary of internationally-renowned experts from all sectors and backgrounds to define the future of research communication. A comprehensive introduction by Michael Jubb is followed by two sections examining changing research behaviour and the roles and responsibilities of other key actors including researchers, funders, universities, research institutes, publishers, libraries and users. Key topics include: - Changing ways of sharing research in chemistry - Supporting qualitative research in the humanities and social sciences - Creative communication in a 'publish or perish' culture - Cybertaxonomy - Coping with the data deluge - Social media and scholarly communications - The changing role of the publisher in the scholarly communications process - Researchers and scholarly communications - The changing role of the journal editor - The view of the research funder - Changing institutional research strategies - The role of the research library - The library users' view. This is essential reading for all concerned with the rapidly evolving scholarly communications landscape, including researchers, librarians, publishers, funders, academics and HE institutions. Readership: Researchers, librarians, publishers, funders, academics and HE institutions.
Author: Will W. K. Ma
Publisher: Springer
ISBN: 9811366810
Category : Education
Languages : en
Pages : 245
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Book Description
This book gathers selected papers from the Hong Kong Association for Educational Communications and Technology 2019 International Conference on the theme of “Shaping the Future of Education, Communication and Technology.” It contributes to a scholarly discussion that looks beyond what future media and technology can offer for education, and reflects on best practices and lessons learned from applying new media and technology in a wide range of fields. Scholars from educational technology, communication, and higher education share their research work in various formats such as empirical research, best-practice case studies, literature reviews, etc. The topics of the papers are divided into four main areas, including curriculum, pedagogy and instructional design; teaching and learning experiences with technology; online learning and open education resources; and communication and media. The book’s unique quality is its combination of perspectives and research work on communication, education and technology. Thus, it will encourage an interdisciplinary discourse and exchange concerning communication, new media, and educational practices.
Author: Liao Heng
Publisher: Cambridge University Press
ISBN: 1316513580
Category : Computers
Languages : en
Pages : 399
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Book Description
A panorama of new ideas in mathematics that are driving innovation in computing and communications.
Author: International Development Research Centre (Canada)
Publisher: IDRC
ISBN: 088936835X
Category : Electronic books
Languages : en
Pages : 79
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Book Description
Development and the Information Age: Four global scenarios for the future of information and communication technology
Author: Tianbiao Zhang
Publisher: Springer Science & Business Media
ISBN: 3642255388
Category : Technology & Engineering
Languages : en
Pages : 706
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Book Description
The volume includes a set of selected papers extended and revised from the 2011 International Conference on Computer, Communication, Control and Automation (3CA 2011). 2011 International Conference on Computer, Communication, Control and Automation (3CA 2011) has been held in Zhuhai, China, November 19-20, 2011. This volume topics covered include wireless communications, advances in wireless video, wireless sensors networking, security in wireless networks, network measurement and management, hybrid and discrete-event systems, internet analytics and automation, robotic system and applications, reconfigurable automation systems, machine vision in automation. We hope that researchers, graduate students and other interested readers benefit scientifically from the proceedings and also find it stimulating in the process.
Author: Shih, Timothy K.
Publisher: IGI Global
ISBN: 1599043785
Category : Education
Languages : en
Pages : 297
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Book Description
"This book summarizes theoretical studies and practical solutions for engineers, educational professionals, and graduate students in the research areas of e-learning, distance education, and instructional designs. Readers will find solutions and research directions in this interesting book"--Provided by publisher.
Author: Robert Waterman McChesney
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
In this sharply argued book, McChesney explains why we are in the midst of a communication revolution which is at the centre of 21st century life. Yet this profound juncture is not well understood, in part because media criticism and scholarship haven't been up to the task. McChesney's concise history of media studies shows how communication scholarship has grown increasingly irrelevant in recent years, even as the media became a decisive issue of these times. The revolution in communication calls for a transformation in the way we think about media.
