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Author: Frank Feather
Publisher: Warwick Publishing
ISBN: 9781895629279
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Author: Frank Feather
Publisher: Warwick Publishing
ISBN: 9781895629279
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Author: C. K. Prahalad
Publisher:
ISBN: 9780670057955
Category :
Languages : en
Pages : 272
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Book Description
Consumers have greater product variety today than ever, yet they are less satisfied. Top management has more strategic options, yet they deliver less value. What do these paradoxes suggest about the future of competition? C.K. Prahalad, co-author of the landmark bestseller Competing for the Future, and Venkat Ramaswamy argue that we are on the cusp of a very different world one in which the distinct roles of firm and consumer converge and the sources of value creation change dramatically. Prahalad and Ramaswamy show that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers coupled with the mingling of technologies and industries. No longer does value lie in products and services created by firms and delivered to customers. Increasingly, say the authors, value is being jointly created by the consumer and the company. In this framework, consumer-company interactions and personalized co-creation experiences enabled by technical and social infrastructures allow each consumer to co-create unique value with a network of companies and consumer communities. To compete effectively, CEOs and senior managers must focus on building new strategic capital. This involves enabling managers to enhance their effectiveness by experiencing the business consumers do. This book sets the agenda for top management for co-creating the future, by revealing unprecedented opportunities for value creation and innovation.
Author: Frank Feather
Publisher: Capstone
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
"FutureConsumer.com" provides knowledge to put you and your business ahead of the competition, such as: the one Web strategy that every organization absolutely must pursue; why some Web sites succeed and why others fail; forecasts of online retail sales to 2010 - six years further out than any published elsewhere - in 12 product categories; what will be the top 50 retail Web sites in 2010; and analyses of trends in work, business, family life, and society.
Author:
Publisher:
ISBN: 9781405870504
Category : Electronic books
Languages : en
Pages : 304
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Book Description
What would you give to see today what your future customers will want? This text should alert decsion-makers to market and consumer behavioural patterns that should enable them to deliver exactly what their customers want. In a world where tomorrow's answers no longer lie in yesterday's data, learn how to read people rather than reports.
Author: Jim Snider
Publisher: Backinprint.com
ISBN: 9780160510335
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
"Some day, consumer information sources like those envisaged by Snider and Ziporyn will materialize. The more this book is read, the sooner it will happen." ---F.M. Scherer, Professor of Business and Government, Harvard University"Snider and Ziporyn powerfully describe the glass highways of the future, which will not only benefit consumers but will also provide fantastic opportunities for schools, hospitals, businesses, and the average American as we enter the Information Age of the 21st century." ---Conrad Burns, Chair of U.S. Senate Communications Subcommittee"Future Shop is a look into tomorrow's world of household/buying. It is full of surprises, disconcerting ideas, and useful information. I would think that forward-looking businesses would profit from it as much as forward-looking consumers." ---Robert Heilbroner, Professor of Economics, New School for Social Research"Future Shop describes a telecommunications age in which the foundations of our market economy will be radically different. The authors present a bold, innovative manifesto for change. It's amazing that work on a subject that means so much to consumers has not appeared before." ---Marvin Cetron, author of American Renaissance "Future Shop is well-intentioned, well-reasoned and intentionally provocative--Snider and Ziporyn deliver on their promise to remake the very idea of consumerism." ---Jonathan Kirsch, Los Angeles Times Book Review "The authors have documented and quantified what most of us know through personal experience; that our retail distribution system has become increasingly inefficient and is fostering confusion and abuse to the consumer. The enormous conservation of resources in our society that this book describes makes its contribution significant." ---R.K. Snelling, Executive Vice President of BellSouth Communications * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * For hundreds of years the marketplace has been growing more complex and more confusing for consumers to navigate. Published in 1992, long before the Internet became a household word. Future Shop argued that new information technologies, combined with innovative public policies, could help consumers overcome that confusion. A prescient manifesto of the coming revolution in e-commerce, Future Shop's vision of consumer empowerment still resonates today.This reprint of Future Shop includes a new preface analyzing the huge changes in the consumer marketplace during the past twenty years and forecasting that the changes in the consumer marketplace over the next twenty years could be even greater.
Author: David Kerrigan
Publisher:
ISBN:
Category :
Languages : en
Pages : 412
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Book Description
People have stopped shopping in the ways we've all been used to, and the next few years will see further dramatic changes as many humans stop shopping altogether - opting instead to let algorithms make their purchase decisions for them.Retailers and brands, still reeling from the growth of online shopping, face another onslaught of change. Macro trends such as sustainability, rental and second-hand are challenging the established ways of doing business. Empowered and impatient consumers are more demanding than ever. Shopping is no longer about stores or even web sites - a simple voice command can complete a purchase. When Humans Stop Shopping is your comprehensive guide to the dynamic future of consumer commerce and to the technologies revolutionizing retail.
Author: Jack Challoner
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
"This book explains clearly the basis of existing and developing technology, rather than simply presenting a picture of what future gadgets might be able to do for us. Jack Challoner challenges the assumptions that many people hold about tomorrow's world."--Global Books in Print.
Author: David Lewis
Publisher: Nicholas Brealey
ISBN: 1473644925
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.
Author: Christine M. Piotrowski
Publisher: John Wiley & Sons
ISBN: 1118415957
Category : Architecture
Languages : en
Pages : 736
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Book Description
This updated edition of the most comprehensive business guide for designers covers the interior design profession in a clear and well-organized style. From establishing a practice to managing a project, the reader progresses through all aspects of the business, whether in a small or large firm. The new edition includes additional information on ethics, as well as a companion website containing sample forms and other resources. This book is recommended by the NCIDQ as preparation for their professional registration examination.
Author: Marta L. Tellado
Publisher: PublicAffairs
ISBN: 1541768566
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
In an era of corporate overreach when consumers have never been more vulnerable to digital surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk-either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore. Marta L. Tellado, the president and CEO of Consumer Reports, has been an advocate for consumers for decades. In Buyer Aware, Tellado shows you the steps you can take to protect yourself from predatory business practices, and how to exert your inherent power as a consumer to spur politicians and businesses to clean up their act. Only then can we ensure that we have an economy that is fair, safe, and transparent for all, and puts consumers first.
