Author: Kathryn Best
Publisher: Parramón Paidotribo
ISBN: 8434262444
Category : Business & Economics
Languages : es
Pages : 413
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Book Description
Fundamentos del management del diseño es un completo manual de referencia para cuantos deseen conocer los conceptos y principios básicos de la gestión de proyectos, equipos y procesos de diseño en el sector de las industrias creativas. Esta obra se divide en seis capítulos que muestran el espíritu interdisciplinario de las industrias creativas; el carácter integrado del management del diseño y las relaciones de las personas; los pilares básicos del mundo del negocio y la empresa; los procesos legales, económicos y financieros; el marketing y la comunicación de marca. Además, el libro incluye perspectivas contextuales y estudios de caso que describen los desafíos que plantea el management del diseño para los clientes, las consultorías y los consumidores en los ámbitos del diseño, la empresa, la creatividad y la innovación. Fundamentos del management del diseño es una valiosa herramienta para los estudiantes del diseño, así como para todos los profesionales que trabajan en las industrias creativas.
Author: Kathryn Best
Publisher:
ISBN: 9788434210639
Category : Art
Languages : es
Pages : 216
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Book Description
"El diseño desempeña un papel clave a la hora de dar forma al mundo y de generar nuevos productos, sistemas y servicios. La gestión del diseño puede ser una función de liderazgo estratégico que promueva y muestre el impacto positivo del diseño en diferentes ámbitos de una organización. Combinando la teoría y la práctica en una visión general y accesible sobre el tema, Management del diseño describe el papel del diseño en los negocios y en su contexto más amplio, además de la importancia del diseño para crear valor en cualquier organización. Con ejemplos procedentes de varios ámbitos, desde la arquitectura y los interiores hasta las agencias de marcas, el diseño de productos y minorista, y entrevistas con directores de diseño de todo el mundo, Management del diseño es una guía para estudiantes de diseño, de gestión del diseño, de marketing, de comunicación y de empresariales, así como para cualquier persona que se dedique a la gestión del diseño y a la creatividad. Este libro le guiará por las disciplinas clave del conocimiento, las prácticas y las habilidades de la gestión del diseño, centrándose en las estrategias, el proceso y las técnicas de implantación. La segunda edición incluye nuevos ejercicios de habilidades fundamentales y nuevas entrevistas con líderes internacionales y directores de diseño que ofrecen..."--Provided from Amazon.com.
Author: Kathryn Best
Publisher:
ISBN: 9781350089044
Category : Design
Languages : en
Pages : 208
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Book Description
"The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing.
Author: Kathryn Best
Publisher: A&C Black
ISBN: 2940373124
Category : Design
Languages : en
Pages : 217
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Book Description
Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.
Author: Jay H. Heizer
Publisher: Pearson Educación
ISBN: 9789702605256
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Author: María Teresa Nogueras Lozano
Publisher: EDITORIAL SANZ Y TORRES S.L.
ISBN: 8419947687
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
We want to welcome you to both an exciting and tactical discipline: operations management. This manual on Fundamentals of operations management is an effective tool to understand one of the main functions of any organisation: the creation of goods and services. That is, to understand what resources are needed to generate the goods and services of an organisation in a global and highly competitive environment, while also incorporating new technologies. In this manual, along with the classic fundamentals of operations management, we will look forward towards what is coming and how it will impact process improvement in companies. The main goal of this book is to equip the reader with the fundamental concepts in operations management. To do this, it will present the main qualitative and quantitative models for managing operations both in public and private companies. As the reader will see, the chapters are structured with an easy-to-follow and rigorous thematic thread that will make each and every step understandable. All this book has been designed with a distance learning student or a self-taught reader, such as an entrepreneur, in mind. We aim to facilitate the learning of a discipline that for years has been considered complicated and specifically focused on certain professions, and to highlight its relevance and future opportunities. We strive for the reader to enjoy learning from this manual and to discover an exciting discipline with many career opportunities. The book combines both theory and practical exercises with real life cases whose examples will allow the learner to understand the day-to-day and the myriad of challenges and opportunities faced by operations management. The manual covers classic management topics such as process design, inventories, demand forecasting, etc., as well as newer concepts such as digitisation of the supply chain. As for the way the content is conveyed, we have opted for a simple language that facilitates understanding, while also being rigorous and precise. The methodology used is distance learning, which means that this manual is mainly intended for self-learning, and consequently, its structure is designed to promote the understanding of its contents. To achieve this goal: 1. The text is divided into eight chapters that present a logical and coherent sequence to understanding what operations management consists of: Chapter I “Operations in the Current Environment” defines what operations are in a company, teaching the reader about the evolution of this discipline in a global environment. The chapter shows the importance of the company’s competitiveness generators, and explains key concepts such as the value chain, the extended network, and digitisation, which are crucial in current production processes and serve as an introduction to other concepts that will be explained in further detail in the following chapters, which are aimed to teaching how to achieve a right tactical decision-making in operations management. Chapter II “Managing Operations” addresses the main topics in the day-to-day of operations management in order to get the reader in the context of the type of decisions that must be made in matters related to the supply chain, inventory management costs, planning the necessary materials, project management, among others, and understand the implications of such decisions in the proper functioning of the company. After having defined what operations are (Chapter I) and the types of decisions that need to be made for a successful operation (Chapter II), Chapter III, “Tools to Support Decision Making in Operations”, aims to provide the necessary tools to support decision-making in two main categories: quantitative and qualitative techniques. Quantitative techniques include decision trees, linear programming, transportation modelling, queuing models, learning curves, simulations, and sales forecasting. On the other hand, qualitative techniques include concepts such as judgment based on experience, customer surveys, and the Delphi method. By understanding these techniques, readers will be able to delve into key concepts in the following chapters in order to properly plan resources to respond to anticipated demand while avoiding cost overruns and waste and aligning with the company’s production capacity. Chapter IV, “Aggregate Planning,” addresses medium-term production planning, which typically spans between 6 and 18 months. Its main objective is to meet demand, which requires determining the production quantity, inventory levels, and the amount of work or labour force needed by the company, whether in-house or outsourced. To achieve this, it is necessary to develop an Aggregate Production Plan, which is essential for an efficient production. As determining the inventory level is one of the key factors in Aggregate Planning, this manual devotes two chapters to inventory management: Chapter V, “Inventory Management: Independent Demand” and Chapter VI, “Inventory Management: Dependant Demand”. In both chapters, inventory management and being able to determine the optimal quantity of supplies that should be ordered are critical factors for the company’s costs and productivity. Therefore, calculating the optimal order quantity is the central focus of both chapters. The decision to divide inventory management into two chapters is mainly due to the methods used to determine the optimal order quantities, which differ for materials with dependent and independent demand. For the latter case, classic or traditional methods (Chapter V) are not valid (initial assumptions change), and more complex systems, such as MRP (Material Requirements Planning), studied in Chapter VI of this manual, are required. In addition, inventory management has become a critical factor for a company’s competitiveness in today’s globalized world. The emergence of philosophies or approaches that practically eliminate inventory, such as the Just-In-Time (JIT) or Lean Manufacturing systems, cannot be overlooked, so they have their space in Chapter VI. Chapter VII, “Operational Scheduling,” constitutes the final link in operations management. Operational scheduling or short-term planning translates medium to long-term plans into short-term decisions aimed at allocating human resources, machines, and materials in the workplace to plan the most optimal work sequence possible. In short, it translates the Master Production Schedule (Chapter IV) and MRP (Chapter VI) into work sequences and specific assignments of people, materials, and machines to the work centres. Usually, assignments are made on a weekly, daily, and even hourly basis. The last chapter (Chapter VIII), “Quality in the Age of Planned Obsolescence”, tackles the concept of quality from the perspective of operations management and how it has evolved towards process improvement theories while addressing the phenomenon of planned obsolescence, waste generation, and the ethical commitment of operations management to preserve the environment. 2. Each chapter is structured as follows: · The title that identifies it. · A descriptive content section of its main sections. · The educational goals to be achieved after studying it, · Keywords. · An outline that orderly structures the content. · A summary that presents the most important contents and ideas of the chapter The text itself is complemented by graphics, examples, diagrams, and practical situations that occur in our business reality and highlight the application of theoretical concepts. · Glossary of terms · A series of self-assessment questionnaires for every chapter that aims to evaluate the reader’s degree of understanding of its contents (in the online portion of the manual). · Recommended readings (in the online portion of the manual) to reinforce the contents learned through articles, manuals or a combination of both that will allow the reader to establish their learning of all the key issues. Some chapters are also reinforced with videos found on the Internet that contain practical application cases of the studied contents. As can be seen, this book concludes with an extensive bibliography made up of manuals related to Operations Management. Finally, it is our wish that the reader enjoys the manual and that it opens the doors to new and interesting opportunities for them. Dr. Mª Teresa Nogueras Lozano Dr. Eva Ballesté-Morillas
Author: Michael Farr (Design Integration) Ltd
Publisher:
ISBN:
Category :
Languages : en
Pages : 17
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Book Description
Author: Gavin Ambrose
Publisher: Grupo Editorial Norma
ISBN: 9788434226708
Category : Design
Languages : es
Pages : 212
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Book Description
Este completo libro es una introducción moderna y rigurosa a los elementos clave del proceso creativo. Cada tema presenta un “fundamento” de una forma detallada, estructurada, complementada con apuntes de teoría y referencias históricas para entender los principios subyacentes en la práctica del diseño. A través de ejemplos de diseñadores contemporáneos, Fundamentos del diseño creativo ofrece una visión privilegiada de los métodos de trabajo de los creativos profesionales. Las diversas áreas que comprende son la maquetación, la tipografía, los formatos, la imagen y el uso del color, repertorio básico del diseñador moderno. Los casos prácticos contribuyen a la comprensión de los principios a través de su aplicación y posibilidades reales y no de conceptos puramente abstractos o académicos. Los procesos de trabajo se ilustran con todo detalle, incluyendo explicaciones de los propios creativos. Estas secciones ilustrativas de ejemplos se describen claramente explicando el proyecto, el proceso y el resultado, lo que ayuda a poner en contexto los proyectos y hace posible que el lector comprenda cómo y por qué son tan importantes estas reglas fundamentales.
Author: David Hands
Publisher: Kogan Page Publishers
ISBN: 074947842X
Category : Design
Languages : en
Pages : 257
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Book Description
Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management. Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organiZational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.
Author: Brigitte Borja de Mozota
Publisher: Skyhorse Publishing Inc.
ISBN: 1581152833
Category : Art
Languages : en
Pages : 385
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Book Description
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
