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Author: Samuel Mateus
Publisher: Cambridge Scholars Publishing
ISBN: 1527568881
Category : Language Arts & Disciplines
Languages : en
Pages : 153
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Book Description
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.
Author: Samuel Mateus
Publisher: Cambridge Scholars Publishing
ISBN: 1527568881
Category : Language Arts & Disciplines
Languages : en
Pages : 153
Get Book Here
Book Description
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.
Author: Aristotle
Publisher: Lebooks Editora
ISBN: 6558943638
Category : Philosophy
Languages : en
Pages : 272
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Book Description
Aristotle (384 BC–322 BC) was an important Greek philosopher. One of the most influential thinkers in Western culture, he was a disciple of the philosopher Plato. Aristotle developed an entire philosophical system in which he pondered on virtually all existing subjects, such as geometry, physics, metaphysics, botany, zoology, astronomy, medicine, psychology, ethics, drama, poetry, rhetoric, mathematics, and logic. Being one of the oldest and most truly international human disciplines, Rhetoric, like grammar, logic, and poetics, is not an a priori science. The great philosopher Aristotle was one of the first thinkers to study and elaborate on the foundations of Rhetoric, and this homonymous work systematically and deeply encompasses this theme. Rhetoric is a form of communication, a discipline that deals with the principles and techniques of communication. Not all communication, but that which has persuasive purposes. Aristotle's Rhetoric is not the product of the mere idealization of principles born with him and by him, agreed upon to persuade and convince others. It is, instead, the product of the consummated experience of skillful orators, the elaboration resulting from the analysis of their strategies, the codification of precepts born from experience with the aim of helping others to exercise correctly in the techniques of persuasion.
Author: Lluís Pastor Pérez
Publisher: Editorial UOC
ISBN: 8491162852
Category : Language Arts & Disciplines
Languages : en
Pages : 70
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Book Description
La retórica cambió la sociedad griega. Antes de su aparición, los tiranos decidían. Con su nacimiento, en Sicilia, florece el debate.Ahora, antes de mandar, se debe convencer. Los primeros grandes expertos en el nuevo arte de la persuasión son los sofistas. Este libro explica cómo la retórica renovó el mundo antiguo y cómo aún hoy es parte esencial de nuestra comunicación pública.
Author: Antonio López Eire
Publisher: EdiUNS
ISBN: 9789879281567
Category :
Languages : es
Pages : 84
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Book Description
Author: Jesús Gerardo Martínez del castillo
Publisher: Universidad Almería
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 216
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Book Description
Revista de Estudios Ingleses es un anuario dirigido y gestionado por miembros del Departamento de Filología Inglesa y Alemana de la Universidad de Almería con el propósito de ofrecer un foro de intercambio de producción científica en campos del conocimiento tan diversos como la lengua inglesa, literatura en lengua inglesa, didáctica del inglés, traducción, inglés para fines específicos y otros igualmente vinculados a los estudios ingleses.
Author: Michele Lockhart
Publisher: Routledge
ISBN: 1351038761
Category : Language Arts & Disciplines
Languages : en
Pages : 277
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Book Description
President Donald Trump and His Political Discourse brings together a diverse collection of perspectives on President Trump’s Twitter rhetoric. Truly unique in its in-depth exploration, the volume demonstrates the ways in which international and U.S. relations, media and "fake news," and marginalized groups, among other things, have been the subject of President Trump’s tweets. It also features qualitative–quantitative analyses, evaluating tweet patterns, broader language shifts, and the psychology of President Trump’s Twitter voice. The purpose of this collection is not only to analyze the language used but also to consider the ramifications of the various messages on both individual and global levels, for which Trump is both celebrated and criticized. Interdisciplinary in approach, this collection is a useful resource for students in political rhetoric and communication, international relations, linguistics, journalism, leadership studies, and more.
Author: Beatriz González Moreno
Publisher: Peter Lang
ISBN: 9783034300896
Category : Literary Criticism
Languages : en
Pages : 178
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Book Description
Today Edgar Allan Poe is a well-known and highly regarded author. When, a hundred years ago (1909), a group of Poe acquaintances, fans and scholars got together at the University of Virginia to commemorate Poe's birth centenary, they had to do so in order to modify the persistent misstatements of his earlier biographers, and to correct the unsettled judgment of his literary rank. Now, in 2009, many Poe fans and scholars are gathering together once more to honour Poe on the second centenary of his birth. Different types of events (theatrical and musical performances, book auctions, etc.) and academic conferences have been celebrated on both sides of the Atlantic, acclaiming Poe's literary rank again. This volume brings together a wide range of scholars with varied critical approaches and succeeds in shedding new light on E. A. Poe on the occasion of his Bicentenary. The book is organized into three principal sections; the first part focuses on the reception of Poe in Great Britain, France, and Spain; the second revisits some of Poe's main legacies, such as his stories of detection, the Gothic, and Science Fiction; and the third deals with the aesthetic quality of his narratives and also offers an analysis of his work integrating Text Linguistics within the broader study of social discourses.
Author: Ruth Breeze
Publisher: A&C Black
ISBN: 1441127186
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
Discurso corporativo examina las prácticas de comunicación de negocios desde la perspectiva del discurso, mirar en detalle la forma en que las empresas de todo el mundo se comunican con las personas, con otras entidades, colectivos y con el mundo en general. Tiene que ver con la comprensión de cómo funciona el lenguaje en contextos de negocios y cómo la identidad corporativa y de relaciones personales y profesionales se configuran a través del discurso. Usando una variedad de técnicas analíticas para examinar las diferentes formas de evidencia textual de las empresas que operan en varios sectores, este libro traza la evolución actual de discurso corporativo contra el complejo contexto de la globalización.
Author: Lourdes García Ureña
Publisher: Cambridge University Press
ISBN: 1108483860
Category : Bibles
Languages : en
Pages : 237
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Book Description
Shows, with solid reasons, that the Book of Revelation has a literary form, similar to the short story.
Author: Luís Marchili
Publisher: Luis Marchili
ISBN:
Category : Education
Languages : en
Pages : 333
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Book Description
The art of legislation, that had got lost, is reborn in this book from the classic tradition, which conceives the laws like wise and eloquent civic speeches, and the rhetoric as its basic method, of a such way, that the return to the ancient will be a true progress.
