Author: Alexandre S. Fonseca
Publisher: Alexandre Fonseca Lacomba
ISBN:
Category :
Languages : es
Pages : 117
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Book Description
Un completísimo trabajo dedicado a los pilares fundamentales del comercio electrónico convertido en un libro esencial tanto de aprendizaje, como de consulta para que el lector pueda, de una vez por todas, saber todo lo necesario para adentrarse en el e-commerce.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Jorge Fajardo
Publisher: M.P. Ediciones
ISBN: 9789875260634
Category : Business enterprises
Languages : es
Pages : 0
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Book Description
Una introduccion a la nueva economia y a las etapas vitales del comercio electronico. Un excelente punto de partida para conocer las ventajas de estar en Internet y de como esta presencia le permitira a su empresa aumentar considerablemente las ventas y afianzar la relacion con sus clientes de manera mucho mas directa. En este libro se recorren los elementos necesarios para posicionar a su empresa en la Red y crear una sucursal online detallando cada una de las etapas vitales del e-commerce. Desde la etapa previa, hasta el customer service, pasando por la venta, logistica, y cobranza de productos y servicios. Como complemento y guia para la toma de decisiones, el lector podra encontrar una guia de recursos, graficos y estadisticas que le permitiran hacer la mejor eleccion en cada uno de los pasos que conforman el desarrollo de una estrategia para e-commerce. Ademas, estrategias para incrementar el trafico, como elegir el mejor proveedor y rankear un sitio en los mejores buscadores, las principales empresas .com del mercado latinoamericano, los principios basicos del e-commerce, y mucho mas.
Author: William J. Stanton
Publisher:
ISBN:
Category :
Languages : en
Pages : 756
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Book Description
Author: Marco Antonio da Silva
Publisher: Editora Senac São Paulo
ISBN: 8539637936
Category : Business & Economics
Languages : pt-BR
Pages : 107
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Book Description
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. E-commerce: estratégias digitais aplicadas ao mercado global apresenta os aspectos organizacionais, legais, logísticos e financeiros dessas operações e estuda as técnicas de e-merchandising como oportunidades de negócios. Entre os temas abordados estão os fundamentos do e-commerce e o marketing aplicado ao comércio eletrônico. O livro trata ainda da supply chain no e-commerce, com destaque à sua relevância para o sucesso do comércio eletrônico no mundo globalizado, abordando desde os canais de vendas até os métodos e o processamento do pagamento. Este título propõe ao leitor realizar uma reflexão sobre a cadeia de suprimentos global do comércio eletrônico por meio de uma visão geral sobre os aspectos-chave e de sustentabilidade de uma organização voltada ao comércio eletrônico global.
Author: Clotilde H. Garnica
Publisher:
ISBN: 9781283573306
Category :
Languages : en
Pages :
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Book Description
Author: Michel Desbordes
Publisher: Routledge
ISBN: 1136380647
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
Author: Gerard Hastings
Publisher: Routledge
ISBN: 1317301471
Category : Business & Economics
Languages : en
Pages : 900
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Book Description
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.
Author: Alor-Hernández, Giner
Publisher: IGI Global
ISBN: 1522501312
Category : Business & Economics
Languages : en
Pages : 707
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Book Description
Competitive advantage is a key factor to the success of any business in modern society. To achieve this goal, effective strategies for process improvement must be researched and implemented into an organization. The Handbook of Research on Managerial Strategies for Achieving Optimal Performance in Industrial Processes examines optimization techniques for improved business operations and procedures in the industrial sector. Highlighting management techniques, innovative approaches, and technological tools, this publication is an essential reference source for professionals, researchers, consultants, upper-level students, and academicians interested in the advancement of knowledge in industrial communities.
Author: Saiz-Alvarez, Jose Manuel
Publisher: IGI Global
ISBN: 1522589406
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
