Fundamentals of Modern Marketing PDF Download
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Author: Edward W. Cundiff
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Author: Edward W. Cundiff
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Author: Edward W. Cundiff
Publisher:
ISBN: 9780133413960
Category : Marketing
Languages : en
Pages : 200
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Book Description
Author: Still
Publisher:
ISBN: 9780133415384
Category :
Languages : en
Pages :
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Book Description
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
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Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author: Judith Pedersen
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 202
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Book Description
Author: Edward W. Cundiff
Publisher:
ISBN:
Category :
Languages : en
Pages : 484
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Book Description
Author: D. CHANDRA BOSE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120339452
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Author: Edward W. Cundiff
Publisher:
ISBN:
Category :
Languages : en
Pages : 288
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Book Description
Author: Edward J. Fox
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Author: Philip Kotler
Publisher:
ISBN:
Category :
Languages : en
Pages : 459
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Book Description
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
