Fundamentals of Financial Advertising, Etc

Fundamentals of Financial Advertising, Etc PDF Author: John D. LONG (Member of the Financial Advertisers Association, and FARWELL (John Eden))
Publisher:
ISBN:
Category :
Languages : en
Pages : 280

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Fundamentals of Financial Advertising, Etc

Fundamentals of Financial Advertising, Etc PDF Author: John D. LONG (Member of the Financial Advertisers Association, and FARWELL (John Eden))
Publisher:
ISBN:
Category :
Languages : en
Pages : 280

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Fundamentals of Financial Advertising for Banks

Fundamentals of Financial Advertising for Banks PDF Author: John Dietrich Long
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 308

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Financial Advertising

Financial Advertising PDF Author: William Borsodi
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142

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Handbook of the Fundamentals of Financial Decision Making

Handbook of the Fundamentals of Financial Decision Making PDF Author: Leonard C. MacLean
Publisher: World Scientific
ISBN: 9814417351
Category : Business & Economics
Languages : en
Pages : 941

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Book Description
This handbook in two parts covers key topics of the theory of financial decision making. Some of the papers discuss real applications or case studies as well. There are a number of new papers that have never been published before especially in Part II.Part I is concerned with Decision Making Under Uncertainty. This includes subsections on Arbitrage, Utility Theory, Risk Aversion and Static Portfolio Theory, and Stochastic Dominance. Part II is concerned with Dynamic Modeling that is the transition for static decision making to multiperiod decision making. The analysis starts with Risk Measures and then discusses Dynamic Portfolio Theory, Tactical Asset Allocation and Asset-Liability Management Using Utility and Goal Based Consumption-Investment Decision Models.A comprehensive set of problems both computational and review and mind expanding with many unsolved problems are in an accompanying problems book. The handbook plus the book of problems form a very strong set of materials for PhD and Masters courses both as the main or as supplementary text in finance theory, financial decision making and portfolio theory. For researchers, it is a valuable resource being an up to date treatment of topics in the classic books on these topics by Johnathan Ingersoll in 1988, and William Ziemba and Raymond Vickson in 1975 (updated 2 nd edition published in 2006).

Financial Advertising

Financial Advertising PDF Author: William Borsodi
Publisher: Andesite Press
ISBN: 9781298647504
Category : Business & Economics
Languages : en
Pages : 134

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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Financial Marketing and Communications

Financial Marketing and Communications PDF Author: Karin Newman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Fundamentals of Financial Management

Fundamentals of Financial Management PDF Author: Vyuptakesh Sharan
Publisher: Pearson Education India
ISBN: 8131776034
Category :
Languages : en
Pages : 551

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Book Description
With the growing complexities involved in corporate financial decisions, financial management has undergone a sea change in recent years. Fundamentals of Financial Management focuses on keeping readers abreast of these changes and acquainting them with the theoretical concepts and analytical tools in the field of financial management. Readers new to the subject, and especially those not well versed with business terminology, will find this book invaluable.

Advertising Fundamentals

Advertising Fundamentals PDF Author: Philip Ward Burton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 792

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Financial Services Marketing

Financial Services Marketing PDF Author: Christine Ennew
Publisher:
ISBN: 9780415521680
Category : Financial services industry
Languages : en
Pages : 0

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Book Description
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Best Financial Advertising 3

Best Financial Advertising 3 PDF Author: David E. Carter
Publisher:
ISBN: 9780910158749
Category : Advertising
Languages : en
Pages : 346

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Book Description