Fundamentals of Copy & Layout PDF Download
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Author: Albert C. Book
Publisher: McGraw Hill Professional
ISBN: 9780844230245
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author: Albert C. Book
Publisher: McGraw Hill Professional
ISBN: 9780844230221
Category : Art
Languages : en
Pages : 300
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Book Description
This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio, and interactive media. An essential resource for anyone in the field, this book highlights the philosophies of advertising's great names such as Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, Rosser Reeves, and others. This hands-on manual provides self-quizzes, assignments, and cases to let you try your hand at solving actual copy and layout problems. A comprehensive glossary rounds out the volume.
Author: Albert C. Book
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 260
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Book Description
Author: Hugh G. Wales
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 524
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Book Description
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN: 9780844230283
Category : Art
Languages : en
Pages : 278
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Book Description
Author: Wayne W. Melanson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 110
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Book Description
Author: Franz Hermann Wills
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 136
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Book Description
Author: Charles J. Felten
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 168
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Book Description
Author: Mark Shaw
Publisher: Laurence King Publishing
ISBN: 1786276305
Category : Language Arts & Disciplines
Languages : en
Pages : 216
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Book Description
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
Author: Victor O. Schwab
Publisher: Pickle Partners Publishing
ISBN: 178625798X
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.
Author: Kristin Cullen
Publisher: Rockport Publishers
ISBN: 1610584007
Category : Design
Languages : en
Pages : 160
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Book Description
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
