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Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 161058189X
Category : Design
Languages : en
Pages : 161
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Book Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 161058189X
Category : Design
Languages : en
Pages : 161
Get Book Here
Book Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author: Stephen J. Chu
Publisher:
ISBN: 9780867159851
Category :
Languages : en
Pages : 172
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Book Description
Author: Rose Gonnella
Publisher:
ISBN: 9780133962420
Category : Graphic arts
Languages : en
Pages : 0
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Book Description
Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated "notebook" is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: - Core instruction on the history, anatomy, and structure of type - Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. - Examination of the use, mood, and "voice" of type as seen in creative work and professional examples - Exercises and projects for practice and concept development - Strange and delightful illustrations created specifically for this book (to inspire action) - A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.
Author: Erik Reinhard
Publisher: CRC Press
ISBN: 1439865205
Category : Computers
Languages : en
Pages : 1044
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Book Description
This book provides the reader with an understanding of what color is, where color comes from, and how color can be used correctly in many different applications. The authors first treat the physics of light and its interaction with matter at the atomic level, so that the origins of color can be appreciated. The intimate relationship between energy levels, orbital states, and electromagnetic waves helps to explain why diamonds shimmer, rubies are red, and the feathers of the Blue Jay are blue. Then, color theory is explained from its origin to the current state of the art, including image capture and display as well as the practical use of color in disciplines such as computer graphics, computer vision, photography, and film.
Author: Andrew J. Elliot
Publisher: Cambridge University Press
ISBN: 1316395332
Category : Psychology
Languages : en
Pages : 1737
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Book Description
We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Author: James Gurney
Publisher: Andrews McMeel Publishing
ISBN: 0740797719
Category : Art
Languages : en
Pages : 226
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Book Description
Unlike many other art books only give recipes for mixing colors or describe step-by-step painting techniques, *Color and Light* answers the questions that realist painters continually ask, such as: "What happens with sky colors at sunset?", "How do colors change with distance?", and "What makes a form look three-dimensional?" Author James Gurney draws on his experience as a plain-air painter and science illustrator to share a wealth of information about the realist painter's most fundamental tools: color and light. He bridges the gap between abstract theory and practical knowledge for traditional and digital artists of all levels of experience.
Author: Barrington Barber
Publisher: Arcturus Publishing
ISBN: 1398801755
Category : Art
Languages : en
Pages : 400
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Book Description
In this practical guide, Barrington Barber reveals the skills required to meet the demands of drawing in colour using a range of media, from coloured pencil and pastel to ink and watercolour. With the author's customary blend of expertise and encouragement, providing examples and exercises at every stage, The Fundamentals of Drawing in Colour takes aspiring artists step-by-step, teaching them to observe, compose and record a variety of subjects. After a straightforward introduction to colour theory, still-life studies are presented as the bedrock of drawing practice and, from this basis, the book goes on to deal in detail with landscape, animals and finally, the human figure and portraiture. The pace of modern life and the countless images we see every day discourage us from looking with true perception. The Fundamentals of Drawing in Colour shows how we can adjust our focus to take an absorbing, creative approach to the world around us.
Author: Liliana Becerra
Publisher: Frame Publishers
ISBN: 9491727796
Category : Architecture
Languages : en
Pages : 212
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Book Description
In this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals. Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value. This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations. Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.
Author: Gilles Beloeil
Publisher: 3dtotal Publishing
ISBN: 9781909414006
Category : Art
Languages : en
Pages : 0
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Book Description
A back-to-basics look at the fundamental concepts, conventions and theory that should be considered when creating art.
Author: Claus O. Wilke
Publisher: O'Reilly Media
ISBN: 1492031054
Category : Computers
Languages : en
Pages : 390
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Book Description
Effective visualization is the best way to communicate information from the increasingly large and complex datasets in the natural and social sciences. But with the increasing power of visualization software today, scientists, engineers, and business analysts often have to navigate a bewildering array of visualization choices and options. This practical book takes you through many commonly encountered visualization problems, and it provides guidelines on how to turn large datasets into clear and compelling figures. What visualization type is best for the story you want to tell? How do you make informative figures that are visually pleasing? Author Claus O. Wilke teaches you the elements most critical to successful data visualization. Explore the basic concepts of color as a tool to highlight, distinguish, or represent a value Understand the importance of redundant coding to ensure you provide key information in multiple ways Use the book’s visualizations directory, a graphical guide to commonly used types of data visualizations Get extensive examples of good and bad figures Learn how to use figures in a document or report and how employ them effectively to tell a compelling story
